Michael Zerres

Michael P. Zerres (born September 6, 1945 ) is a German business economist and professor of marketing at the Faculty of Social Economics at the University of Hamburg .

Life

From 1965 to 1972 Michael Zerres studied economics , history and archeology in Berlin , Washington, DC and Frankfurt am Main . In 1972, he earned his graduate degree - Kaufmann at the University of Frankfurt and was there until 1977 Researcher at the Institute for Development, Environment and quantitative economic research.

1977 Doctorate to Dr. rer. pole. After he was marketing director of an international corporation in London from 1978 to 1981 , he received a professorship for marketing at the Telekom University of Applied Sciences in 1981 , which he held until 1992. From 1993 to 2005 Zerres was a university professor for business administration , especially marketing, at the University of Economics and Politics (HWP) in Hamburg.

From 2005 to 2012 Zerres was Professor of Business Administration, especially Marketing, at the Faculty of Social Economics at the University of Hamburg .

Zerres was also known as the author of textbooks that were published as e-books on economic topics.

Focus

Zerres' main research areas include success factor research, commercial air travel marketing, mobile commerce , automobile marketing , health marketing , customer loyalty management, city ​​marketing and brand management .

In his teaching, on the other hand, he focused on marketing fundamentals, marketing specializations and entrepreneurial marketing .

Publications (selection)

• Cooperative city marketing. Concepts, strategies and instruments to increase the attractiveness of a city , Stuttgart / Berlin / Cologne 2000, Verlag Kohlhammer, ISBN 3-17-016486-4
• Marketing , Stuttgart / Berlin / Cologne 2000, Kohlhammer Verlag, ISBN 3-17-016462-7
• Operational planning - basics and techniques , Munich / Mehring 1991, Verlag Hampp, ISBN 3-87988-009-3

Web links

• Literature by and about Michael Zerres in the catalog of the German National Library
• Prof. Dr. Michael Zerres ( Memento from February 16, 2010 in the Internet Archive )
• Internet presence ( memento of February 16, 2008 in the Internet Archive ) at the University of Hamburg
• Book Just learn! Business Compendium ( Memento from April 23, 2006 in the web archive archive.today )
• Book Just learn! Business Administration - Business Administration Tasks and Exercises ( Memento from July 2, 2006 in the web archive archive.today )