Ministry of Happiness and Wellbeing
The Ministry for Happiness and Wellbeing (MfG) was founded as a student project at the Mannheim Faculty of Design , which was supposed to “bring the topics of happiness and joie de vivre into conversation in a playful and humorous way” and “motivate people to rethink and participate”. Gina Schöler, one of the students involved in the founding, continued the project and is now the self-appointed Minister of Happiness in charge of her small "ministry". According to her own statements, she has set herself the task of generating ideas and stimulating cultural change , following the example of the country of Bhutan , where happiness was declared a national goal .
The Ministry of Happiness and Wellbeing under Gina Schöler's leadership has set itself the goal of making Germany happier. Personally, at eye level, authentically and with fun, Gina, as a trainer and speaker, conveys “little luck” at various events. Today she finances the happiness project through lectures and seminars both in companies and for private individuals. As an author, she has also given many impulses on the subject of happiness.
Ministry background
In the years 2011 to 2013, the Enquete Commission deliberated “Prosperity, Growth and Quality of Life” of the German Bundestag . This commission dealt with alternatives to the gross domestic product . The UN Secretary General Ban Ki-moon called for a new economic paradigm that, in addition to economic targets, should also include social and environmental issues. At the same time, however, according to taz author Leonie Sontheimer, the “growth paradigm” remained unchanged in the German business press. The " excessive economic growth " encountered there was one of the impetus for Axel Kolaschnik, professor at the Mannheim Faculty of Design , to give his students the task of developing a campaign " that was supposed to initiate a change in values in society." the message should be conveyed that "the way things are going cannot go on forever".
The two students, Gina Schöler and Daniel Clarens, then came up with the "Ministry of Happiness and Wellbeing" project as part of this campaign.
aims
Happiness has to be worked out individually. According to the project, it has set itself the task of actively accompanying and helping to shape this process. It is not about "a forced happiness or a dictatorship of happiness", but about "little nudges", that is, impulses ( nudges ) that should motivate you to answer the question of happiness yourself. The Minister of Happiness sees it as her task to initiate a nationwide discussion, to “make people curious” and to support the processes on the way to personal happiness.
The Germans, who, according to some studies, are more of an unhappy people, would “work too much, look too much at money and status and too often forget what really counts”. In general, the project wants to initiate a discussion about values and focus on the social well-being of people. The central question is: “How do we live in a world of tomorrow?” Because Generation Y of the under 30-year-olds no longer want to live to work and want to consume less and enjoy more. According to Gina Schöler, it is “the little things in life that matter and that you have to be more careful about”.
The idea of anchoring happiness as a political goal, so that politicians care more about people's happiness and set framework conditions that should enable fair cooperation, also plays a central role here
Actions
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Actions on certain days
- On May 16, 2013, a picnic flash mob with 40 people took place on Berlin's Alexanderplatz . On this day, the final report of the study commission of the German Bundestag on the subject of "Growth, Prosperity, Quality of Life" should be published.
- On June 17, 2013 the film “What happiness is” was shown in Mannheim. This film documents the importance of happiness in Bhutan.
- On March 20, World Happiness Day , proclaimed by the United Nations , 800 people took part in the 2014 Ministry of Happiness campaign to put a chair in public space to send a signal to take a break .
- On November 10, 2014, the Ministry of Happiness took part in the Future-Convention trade fair in Frankfurt.
- On behalf of the Federal Minister of Justice Heiko Maas , an event in Mannheim was accompanied with interviews and an introductory workshop was held on June 30, 2015 as part of the government strategy “Living well in Germany” .
- On December 16, 2015, Gina Schöler was a guest in Coburg. There the film "Speed - In Search of Lost Time" was shown and the audience was given an insight into the campaign of the Ministry of Happiness.
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Lasting actions
- There are regular street actions in which people are asked questions about the good life through playful activities. For example, the ministry decorates streets with spray paint. Questions like “What is happiness?” Or “How do we want to live?” Encourage passers-by to reflect.
- In the city center of Mannheim there is a first aid lucky set, which should contribute to a little more happiness and well-being of the residents.
- The ministry does a lot of actions that are documented on pictures, such as "happiness lurks around every corner", "what makes you happy", "gambling cards". One of the tasks of these playing cards is, for example: Give away a self-made present at the next opportunity.
- Together with the Konrad Adenauer Foundation , workshops in schools on the subject of happiness are organized and accompanied.
- Gina Schöler regularly gives lectures on a wide variety of topics related to happiness and takes part in panel discussions. She also gives many radio and newspaper interviews.
Radio interview at Talk with Dana - In addition to the self-organized actions, the ministry is invited to congresses and trade fairs, as well as to events with lectures by well-known happiness experts. There have also been invitations to the Bundestag.
- On a Facebook page, the ministry asks for "happiness stories". Under the question “What makes your life colorful?”, Those feeling lucky can publish their personal story.
- According to Gina Schöler, the best actions are those that show lively and emotional participation from the population. This can be, for example, painting competitions, flash mobs or other street actions.
Awards
- 2013: Communicator 2013 from the communication association
- 2014: Marketing Prize of the Rhine-Neckar Metropolitan Region from the Rhine-Neckar Marketing Club
- 2014: Communication of the future
- 2014: Nominated for the Federal Ecodesign Award
- 2014: European Institute for Commercial Communications Education (edcom)
- 2015: Youth Prize in the Grand Duchy of Luxembourg
See also
Web links
Individual evidence
- ↑ a b Always in search of happiness , by Rolf Kienle, Rhein-Neckar-Zeitung, January 2, 2016.
- ↑ Aufbruch Bremen , undated
- ↑ a b c Ministry of Happiness and Wellbeing , Design - Made-in-Germany, undated
- ↑ a b Interactive keynote speeches and creative workshops for more happiness. In: Ministry of Happiness and Wellbeing. Retrieved May 6, 2019 .
- ↑ The Ministry of Happiness and Wellbeing in the Media. In: Ministry of Happiness and Wellbeing. Retrieved May 6, 2019 .
- ↑ a b c Hülya Atasoy: Are we missing a Ministry of Happiness? In: Luxemburger Wort . 4th August 2013.
- ↑ a b c d e The EM online tip: Ministry of Happiness required ( Memento of the original from March 12, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Engel magazin.de, undated
- ↑ Tag des Glücks, Mannheim design students promote a “Ministry for happiness and wellbeing” , Deutschland.de, March 19, 2014.
- ^ A b Leonie Sontheimer: A new, popular ministry . In: taz . 17th August 2013.
- ↑ a b Interview with the Ministers of Happiness: Gina Schöler & Daniel Clarens , by Florian, 2013.
- ↑ a b c d The Minister of Happiness . In: DRadioWissen . no year
- ↑ Initiative: The Ministry of Happiness ( Memento of the original from March 13, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Radio rainbow.
- ↑ a b c d e Alexandra Rojkov : Students want a ministry for happiness . In: The time . August 2, 2013.
- ↑ Happiness is a Ministry , by Werner Sturmberger, November 8, 2013.
- ↑ Glück in Tüten , self-appointed minister, by Johannes Böhme, by Johannes Böhme, Süddeutsche Zeitung, October 5, 2015.
- ↑ a b c Renate Reckziegel: Happy life . (PDF) In: Mittelbadische Presse . May 9, 2013, p. 3: The food for thought campaign.
- ↑ Happy! What does that mean? , by Sonja Lindenkreuz, including schedule, February 15, 2013.
- ↑ a b c Alexandra Rojkov : Luck in black-red-gold . In: Jetzt.de . July 25, 2013.
- ↑ The Ministry of Happiness aims to make people in Germany happier , by Elisabeth Mittendorfer, Der Standard, November 8, 2013.
- ↑ a b The Minister of Happiness in Coburg , by Christiane Lehmann, inFranken.de, December 16, 2015.
- ↑ a b c d Rhein-Neckar-Blog , Schoolchildren in search of happiness, by Ziad-Emanuel Farag, July 16, 2013.
- ↑ Interview by fräulein im Glück , September 3, 2014.
- ↑ Happy World Day The luck to take a break , by Jennifer Stötzel, Kölner Stadt-Anzeiger, March 24, 2014.
- ↑ Konkress-Messe Future-Convention ( Memento of the original from March 11, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF), pp. 7, 8, 75 f., 80.
- ^ Ministry of Happiness , by Heike Frank.
- ↑ First Aid Lucky Kit from the Ministry of Happiness and Wellbeing , March 31, 2015.
- ^ Landesschau Baden-Württemberg , SWR TV, January 19, 2015.
- ^ Ministry of Happiness, workshops at schools and discussions with politicians , by Regina Dvořák-Vučetić, July 31, 2013.
- ↑ Talk with Dana: Detailed interview with Minister of Happiness Gina Schöler. In: Talk with Dana. Dana Diezemann, November 13, 2017, accessed on February 24, 2019 .
- ↑ Talk with Dana: Detailed interview with Minister of Happiness Gina Schöler. In: Talk with Dana. Dana Diezemann, November 13, 2017, accessed on February 24, 2019 .
- ↑ News from the Ministry of Happiness , by Conny Dollbaum, February 25, 2016.
- ↑ Colorful book project ( Memento of the original from March 12, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Ministry of Happiness and Wellbeing ( Memento of the original from October 19, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , GutesLeben.info.
- ↑ Documentation of a transmedial communication campaign ( Memento of the original from March 12, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , by Julia, November 4, 2013.
- ↑ Communicator Prize 2013 - to Gina Schöler and Daniel Clarens , June 6, 2014.
- ↑ Marketing-Club Rhein-Neckar honors excellent marketing from the region , special prize “Young Professionals”, November 18, 2013.
- ↑ Pioneering projects for the new communication age honored with the "Zukunftspreis Kommunikation" , category Society, November 10, 2014.
- ↑ Green communication continues , nominated in 2014.
- ↑ EDCOM - Thesis Competition ( Memento of the original from March 11, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF).
- ^ First Youth Prize honors six projects , Campaign category, May 8, 2015.
