NKD
| NKD Germany GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1962 |
| Seat |
Bindlach , Germany
|
| management |
|
| Number of employees | approx.8,000 (2018) |
| sales | 698 million euros (2018) |
| Branch | Textile retail |
| Website | https://www.nkd.com |
The NKD Germany GmbH is one of the largest textile retailers in Germany and Austria. The branch network, which extends across Germany, Austria, Italy, Slovenia and Croatia, includes around 1,850 branches (as of 2018). The range includes everyday and sportswear, home textiles and smaller furnishings in the lower price segment. The abbreviation NKD stands for N iedrig K alkuliert D iscount. From 2003 to 2013 NKD was part of DAUN & Cie. AG . In November 2013 it was announced that the financial investor OpCapita is taking over NKD in its entirety, including the company headquarters in Bindlach and the branch network. OpCapita supported NKD in the restructuring. NKD has had turbulent times: In May 2013 the management was replaced, after which a restructuring consultancy took over the helm. 100 of the 650 jobs at headquarters were lost. In January 2014, Marcus Brüning was registered as the new managing director. In April 2014 there was another change. Frank Beeck takes on the position of Chief Executive Officer (CEO), Christian Welles became the new Managing Director Sales. Rüdiger Hartmann has been CFO (Chief Financial Officer) since November 2014, while Ulrich Hanfeld took over as CEO in September 2015. Since the beginning of 2017, Alexander Schmökel as Managing Director of Purchasing and Tobias Berblinger as Head of HR have strengthened management.
The company's sales in 2016 amounted to 680 million euros. The textile retailer has thus increased its sales for the fourth year in a row. In the past three years, the company achieved an average like-for-like sales growth of 7.5 percent per year (Calculated Annual Growth Rate, CAGR 2013-2016)
history
In 1962 the company founder Burkard Hellbach opened the first shop under the name NK Discount in Essen - Rüttenscheid . In 1976 a logistics warehouse was opened in Bindlach. By 1987, NKD had around 300 branches and continued to expand: in 1989 there were already 500 branches in West Germany. From 1990 branches were opened in the new federal states, also through the takeover of the department stores of the consumer cooperatives in Cottbus and Dresden-Land. In 1992 the administration building in Bindlach was rebuilt. In 1995 NKD expanded to Austria and took over around 100 branches of Herz TPS (low price shop), which were renamed NKD in 2004.
In 2001, the company's founder, Hellbach, left the company. Uwe Lippe, Helmut Müller and Helmut Wirsieg became the new managing directors. In 2003 DAUN & Cie. Corporation the company. In 2004 NKD had a total of 1000 branches, and 65 branches of the h + e stores of Hummel & Edenhofer Handels-GmbH & Co. KG, based in Massing, were taken over. In 2005, 34 branches of the insolvent Alltex-Eisel GmbH & Co. KG, based in Reilingen, were taken over .
In 2007 NKD opened the first branches in Northern Italy and started an online shop. In 2007 the company had 4,600 employees. The first branch was opened in Slovenia in 2008 and in Switzerland in 2009 . In 2009, 23 branches of the insolvent Woolworth Group were taken over. In addition, 20 branches of the insolvent fashion house Keilbach and 12 branches of the insolvent Adessa Moden GmbH. The first branch was opened in Croatia in 2010 and in Poland in 2011 . In 2011 there was a change in the management: Michael Krause and Helmut Wirsieg took over the management (until April 2013). In 2011 the number of branches rose to 1,600 across Europe and the number of employees to around 7,000. In August 2012, NKD took over 50 XL branches and 30 IhrPlatz locations as a result of the Schlecker bankruptcy .
In 2013, NKD celebrated the expansion of its logistics center in Bindlach, which has a storage area of around 53,000 square meters and 17,000 pallet spaces.
In June 2013, Wirtschaftswoche reported on the company's financial difficulties. Daun & Cie AG is said to have paid around 40 million euros to NKD to avert an impending bankruptcy and is looking for an investor to take over the group as a whole. In addition, it became known that the 2012 balance sheet is incorrect, as the actual loss of around 40 to 60 million euros has not been shown. On August 13, 2013, NKD announced that it would cut around 100 of the 650 jobs at its headquarters in Bindlach. In addition, unprofitable branches are to be closed.
On November 8, 2013, the court prosecutor brought charges against the former managing director Michael Krause, who had already been taken into custody, and one of his employees on suspicion of infidelity. 3.7 million euros are said to have been moved via Hong Kong to Cyprus and concealed in the NKD's bookkeeping.
After the business model was re-aligned with the original concept of NKD as a "local supplier for the whole family" and value retailer, ie offering an attractive price-performance ratio, NKD recovered economically. Area productivity has increased by around 20 percent since 2014. In 2016, adjusted operating profit (Ebitda) of 20.4 million euros was achieved.
Managing directors
- since September 2015: Ulrich Hanfeld (CEO), Rüdiger Hartmann (CFO), Christian Welles (Sales) and since the beginning of 2017 Alexander Schmökel (Purchasing, Chief Purchase Officer)
- from April 2014: Frank Beeck (Chairman), Bernhard Beck, Marcus Brüning and Christian Welles
- from January 2014: Bernhard Beck and Marcus Brüning
- from 2013: Ralf Schmitz (Chairman), Stephan Maas, Bernhard Beck
- from April 2013: Ralf Schmitz (Chairman), Stephan Maas, Steffen Rosenbauer
- 2011 – April 2013: Michael Krause and Helmut Wirsieg
- 2001–2011: Uwe Lippe, Helmut Müller and Helmut Wirsieg
- until 2001: Burkard Hellbach
NKD Germany
In Central Europe, NKD has around 1,800 branches, of which around 1,300 are in Germany. The company has around 8,000 employees across Europe, around 6,400 of them in Germany and more than 500 at the headquarters in Bindlach. The annual turnover is over 680 million euros (2016). In the sales ranking of German fashion retailers, NKD ranks 31st in 2016 (source: TextilWirtschaft November 2017).
Companies in other countries
Since the mid-1990s, NKD has been active in Austria, based in Wels, under the management of the managing director Burghard Trapp. With 285 (as of September 2016) branches and over 900 employees as well as an annual turnover of 120 million euros, the fashion discounter is one of the most expansive textile chains in the Alpine republic.
At the beginning of 2007, the textile discounter NKD opened its first Italian branch in Brixen / South Tyrol. In September 2016 NKD celebrated the opening of the 100th store in Italy.
In Switzerland, NKD opened its first shop in Arbon in the canton of Thurgau in August 2009 . In 2015 all branches in Switzerland were closed.
On July 1, 2010, the subsidiary NKD doo, which had been in existence for a year, was merged with 35 franchise branches of the Slovenian Metro Group. The trading company with 42 branches is 50 percent owned by the NKD group of companies and 50 percent by the Slovenian Metro group.
At the beginning of September 2010, the Croatian subsidiary NKD Moda doo was founded in Zagreb; in October 2010 she opened two branches in Zagreb.
In November 2011 the first branch of NKD Polska Sp. Z oo was opened in Tarnowskie Góry.
Subsidiaries
Herz Handelsgesellschaft mbH & Co. KG, based in Wels in Upper Austria, has been part of the NKD group of companies since 1995. Due to a change in legal form, Herz Handelsgesellschaft mbH & Co. KG has been called NKD Österreich GmbH since September 2010.
The buying house Sun Fortune Ltd. is the central purchasing platform for Asia-Pacific and is responsible for the entire procurement of all consumer goods imported by NKD in the textile and non-textile sector. The head office of the buying company is Hong Kong as the central control point, with currently three additional purchasing offices in India, Bangladesh and China. In addition to the global sourcing of suppliers, the placing of orders and deadline monitoring, all quality and compliance aspects are also handled.
Own brands
With its own brands, NKD offers a diverse range for the whole family - from fashion, sports, children's and baby clothing to accessories. Laura Torelli has been NKD's own brand for women's fashion, registered since 1994 . It was introduced in 2014 and divided into four sub-brands:
- “Laura Torelli Classic” is primarily designed for “timeless” clothing and was first mentioned in August 2013 in an NKD supplement as Laura T. Classic . It was launched in April 2014 as the Laura Torelli Classic .
- "Laura Torelli Collection" was also mentioned for the first time in August 2013 under the name "Laura T. Collection" in an NKD supplement and launched in April 2014. It serves to sell “current trends”.
- “Laura Torelli Plus” is the own brand for women's fashion in sizes 44 and over. Until spring 2015, this was sold under the me WOMEN brand .
- "Laura Torelli Young Fashion" was introduced in summer 2017. It focuses on young women interested in trends.
In addition, NKD regularly expands its offer with special promotions. In 2017, customers were able to purchase selected items that emerged victoriously from the popular TV format “Cave of the Lions” and found an investor directly after the broadcasts from NKD. In 2017, CR7 Underwear, the underwear line from soccer star Cristiano Ronaldo, was available in all NKD branches and in the online shop.
Sponsorship
From August 2012 NKD was the main and jersey sponsor of the Bundesliga soccer club 1. FC Nürnberg . This four-year collaboration was terminated by NKD at the end of the 2013/14 Bundesliga season.
Individual evidence
- ↑ Archived copy ( memento of the original from July 9, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.handelsblatt.com/unternehmen/handel-dienstleistungs/textilbranche-investor-schnappt-sich-nkd/9136724.html
- ↑ http://peoplecheck.de/handelsregister/BY-HRB_5758-754135
- ↑ http://www.nordbayerischer-kurier.de/nachrichten/nkd-mit-neuer-fuehrungsriege_243877
- ↑ Dr. Ulrich Hanfeld takes over chairmanship of the management of the NKD Group | NKD Business. Retrieved May 16, 2018 .
- ↑ NKD with a new purchasing manager | NKD Business. Retrieved May 16, 2018 .
- ↑ Tobias Berblinger is the new Head of HR | NKD Business. Retrieved May 16, 2018 .
- ↑ a b http://www.textilwirtschaft.de/news/media/10/Rangliste-2016-95371.pdf
- ↑ http://www.handelsblatt.com/unternehmen/handel-dienstleistungs/handel-nkd-schlaegt-bei-woolworth-filialen-zu/3249506.html
- ↑ NKD has turned the corner | North Bavarian courier. Retrieved May 16, 2018 .
- ↑ http://www.wiwo.de/unternehmen/handel/textildiscounter-nkd-schrammte-knapp-an-pleite-vorbei/8421758.html
- ↑ http://www.br.de/nachrichten/oberfranken/nkd-untreue-staatsanwaltschaft-durchslassung-100.html ( Memento from July 15, 2013 in the Internet Archive )
- ↑ Discounter: NKD: The textile discounter creates the trend reversal . In: www.textilwirtschaft.de . ( textilwirtschaft.de [accessed on May 16, 2018]).
- ↑ NKD has achieved the turnaround and is growing faster than the market | NKD Business. Retrieved May 16, 2018 .
- ↑ press. (No longer available online.) Archived from the original on August 30, 2017 ; accessed on August 30, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ NKD supplement / prospectus, 2013 week 31/32
- ↑ Range | NKD Business. Retrieved May 16, 2018 .
- ↑ Focus Online - NKD prospectus. In: Focus Online. Retrieved August 30, 2017 .
- ↑ Well roared: Products from "The Lion's Den" at NKD | NKD Business. Retrieved May 16, 2018 .
- ^ Marktspiegel Verlag GmbH: Cristiano Ronaldo at NKD . In: marktspiegel-verlag.de . ( marktspiegel-verlag.de [accessed on May 16, 2018]).
- ↑ Frauke Schobelt: At the last minute: Textile discounter NKD is the new main sponsor of 1. FC Nürnberg . On: wuv.de on August 23, 2012
- ^ NKD goodbye: Club sponsor terminates contract . On: nordbayern.de on August 13, 2013
