Norma (retail chain)

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Norma grocery store foundation & Co. KG

logo
legal form Foundation & Co. KG
founding 1964
Seat Nuremberg , Germany
management Gerd Köber,
Robert Tjón
Number of employees over 9000
sales 3.127 billion euros (2014)
Branch Grocery retail
Website www.norma-online.de

Branch in Schnaittach

The Norma Lebensmittelfilialbetrieb Stiftung & Co. KG is a food - discounter with a network of over 1450 branches under the name Norma (own spelling: NORMA ) in Germany , France , Austria and the Czech Republic . These are supplied by 16 branches. The branches operate under the name Norma (from " Noricum Markt") and, since the takeover of the Rodi company, also under Norma-Rodi . The gender of the brand name is feminine (“die Norma”).

Companies

Emerging from the Georg Roth branch in Fürth founded in 1921, the first Norma branch was opened in Nuremberg in 1964 . Since the late 1980s, Norma has developed from a regional discounter into an internationally operating company. The grocery store is based in Nuremberg. On April 5, 2010 the company owner Manfred Georg Roth died. The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón. In December 2011, the legal form changing the general partner of a limited liability company into a foundation converted based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG . Another foundation was set up to manage the property.

The company has branches in most of Germany. Only in Hamburg , Bremen and large parts of Lower Saxony and Westphalia there are no branches.

Austria

The Austrian subsidiary operates under the name Norma GmbH & Co. KG , the company headquarters is in Mattighofen (Upper Austria). The (estimated) annual turnover in 2010 was 3.8 million euros. As of April 2017, there were 20 Norma branches in Austria , with a focus on 12 locations in Upper Austria . According to its own information, Norma sources around 25% of its range from regional, Austrian suppliers, especially in the areas of fruit, vegetables and dairy products. There is currently no central warehouse of its own, the logistics are handled by a German location and a few direct suppliers.

According to media reports, Norma Austria achieved sales of EUR 46.4 million with 21 branches in 2018. The total sales area was around 15,000 m² or 714 m² for the average store. Norma's market share in Austrian food retail in 2018 was 0.1%.

concept

The sales concept is based on the basic idea of ​​the discount principle: Concentration on everyday products. In addition to the small number of items on offer (compared to traditional supermarkets), there are weekly changing items from the food and non-food sectors for sale. Regional brands and products are also included in the range of products and services . As with many grocery retailers, Norma has expanded its offering in the past to include services such as cell phone tariffs, travel and a photo service. For several years now, Norma24 has also been available as its own online shop .

Web links

Commons : Norma (retail chain)  - Collection of images, videos and audio files

Individual evidence

  1. ↑ NORMA grocery store foundation & Co. KG . karriere-lounge.de. Archived from the original on November 25, 2015. Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved April 10, 2016. @1@ 2Template: Webachiv / IABot / karriere-lounge.de
  2. ↑ Norma increases sales per branch (registration required) immobilien-zeitung.de. April 23, 2015. Accessed April 10, 2016.
  3. ^ The heart of Norma beats in Middle Franconia In: Nürnberger Zeitung August 20, 2014, accessed December 18, 2014
  4. ^ Corinna Köhler: Private labels from discounters: Concepts and strategies . 1st edition. Igel-Verlag, Hamburg 2009, ISBN 978-3-86815-112-1 ( limited preview in Google book search).
  5. ↑ Norma boss Roth is dead . nordbayern.de. April 10, 2010. Retrieved April 10, 2016.
  6. ↑ Axel Granzow: New dual leadership for Norma. In: Handelsblatt. April 20, 2010, accessed August 25, 2010.
  7. ↑ Federal Gazette of December 23, 2011
  8. ↑ Firmenabc.at: Norma GmbH & Co KG
  9. ↑ https://www.norma-online.de/at/filialfinder/ Norma Filialen in Austria
  10. ↑ Handelszeitung.at: If you want to be successful, limit yourself ( Memento from September 28, 2015 in the Internet Archive ), October 12, 2007, accessed on September 8, 2011
  11. ↑ The structure of the food retail trade in Austria in 2018. Shelf. The Austrian trade magazine, May 15, 2019, accessed on December 25, 2019 .


Coordinates: 49 ° 25 ′ 40.1 ″  N , 11 ° 3 ′ 37.4 ″  E