German Digital Award
The German Digital Award , DMMA Online Star until 2014 , is an award ceremony that emerged in 2010 as a merger of the German Multimedia Award (DMMA) and the online star . The organizers are the Bundesverband Digitale Wirtschaft (BVDW) e. V. and the Medien- und Filmgesellschaft Baden-Württemberg (MFG). In 2015 the award was redesigned and renamed by the BVDW.
history
Since 1996 the Bundesverband Digitale Wirtschaft (BVDW) eV (formerly Deutscher Multimedia Verband eV), founded in 1995, and the Medien- und Filmgesellschaft Baden-Württemberg (MFG) have awarded the German Multimedia Award (DMMA), a distinction for creative online and offline projects . The award ceremony has been organized by the Ebner Ulm publishing group since 2007 and awarded for outstanding achievements in the field of online advertising. In addition to the audience award, there has been the jury award since 2007, which was included in the creative ranking of W&V and HORIZONT in the first year . On May 6, 2010, the three organizers decided to combine their two awards from the online and creative industries. In 2013, the Ebner Ulm publishing group left the joint contract.
Online star jury awards
The Onlinestar Jury Prize was awarded as a symbol for creative, innovative and efficient concepts in the field of online advertising . Advertising, design and communication agencies, advertising companies and individuals (free CDs, ADs etc.) from Germany, Austria and Switzerland were able to take part in the creative prize. The agencies whose work is awarded the DMMA online star receive important points for the respected creative rankings of the digital economy. The industry magazine Horizont and the trade magazine W&V awarded the DMMA OnlineStar 2013 with an evaluation factor of two.
procedure
After a submission phase, all submitted works will be viewed by a jury and evaluated in an online preselection. The best are put on the so-called "shortlist". A jury meeting will decide which entries will be awarded bronze, silver or gold. The prizes are awarded at a festive evening event.
Categories
The jury evaluates nine categories: digital advertising (e.g. all known banner advertising formats, all special formats, video ads , direct marketing measures and forms of viral advertising ), website (e.g. corporate website or public service website ), Microsite (e.g. websites with special thematic and design content that are used for a limited period of time), digital commerce (e.g. all websites with cross-company business processes in the B2B and B2C areas, especially those using wireless communication or concepts that Focus on communication and active customer participation), moving images on the web (e.g. all advertising and device-independent moving image content that is controlled via IP), mobile (e.g. campaigns and individual forms of advertising on mobile devices, such as . B. Apps , mobile websites , mobile marketing , mobile campaigns or tablet applications , the Mobile as another channel of strategic brand management use) Social media (e.g. B. specifically for social networks or social communities developed online campaigns to dialogue with the brand to intensify) Game Apps for a new kind of brand communication, microblogging and blogs , portals and Internet forums , cross-media digital integrated (z. B. Campaigns for optimized target group approach) and non-profit (e.g. non-profit digital projects for social services in the fields of culture, sport and leisure, education and research, environment, development aid, religion, foundation and donation, health).
jury
The jury consisted of experts from agencies, specialist media and companies. The jury president in 2009 was Anette Scholz, professor for design of digital products, Burg Giebichenstein - University of Art and Design Halle, in 2010 it was Christoph Everke from the Serviceplan Group for innovative communication , in 2012 it was Stefan Kolle, managing director creation at Kolle Rebbe GmbH .
DMMA online star 2012
In 2012, 127 agencies submitted 303 online projects, of which 45 submitted from 28 agencies made it onto the shortlist. Three works were awarded gold, seven silver and thirteen bronze.
category | price | Working title | Agency | customer |
---|---|---|---|---|
Digital advertising | gold | Key to Viano | Lukas Lindemann Rosinski GmbH | Mercedes-Benz Vans |
silver | aVOID plugin | Interone GmbH | Earth Link eV | |
bronze | job interview | Scholz & Friends Berlin GmbH | Axel Springer AG | |
Website | gold | digital relaunch zdf | plan.net GmbH | Second German television, public law institution |
bronze | Michael Pliza Experiences | Fork Unstable Media GmbH, partner agency: Pixellent GmbH | Sabine Frodl, Mathias Tewes | |
Microsites | silver | CNN Ecosphere | Heimat Werbeagentur GmbH, partner agency: Minivegas, Stinkdigital, Mad Hat | Turner Broadcasting System Deutschland GmbH |
silver | The big WIENERS + WIENERS Christmas dictation | Grabarz & Partner advertising agency GmbH | WIENERS + WIENERS GmbH | |
bronze | Fiat 500 website | Leo Burnett GmbH | Fiat Group Automobiles Germany AG | |
Digital commerce | bronze | Two for Fashion - The OTTO Fashion Blog | Companions GmbH | OTTO |
Moving images on the web | bronze | The face of the marathon | Heimat advertising agency GmbH | adidas AG |
bronze | adidas miCoach "Heiner Brand" | Heimat advertising agency GmbH | adidas AG | |
mobile | bronze | MISEREOR the best fireworks | Kolle Rebbe GmbH | Episcopal relief organization MISEREOR eV |
Social media | silver | 20things 2011 | SYZYGY AG, partner agency: Ars Thanea | SYZYGY AG |
bronze | Small great places | DDB Tribal Group GmbH | Volkswagen AG | |
bronze | The EVOC Indestructible Billboard | Publicis Munich branch of PWW, partner agency: Wall Decaux, _wige Media AG, Palo Altona, Thomas Breen Design | EVOC Sports | |
bronze | Santec "Check-In Thief" | serviceplan group gmbh & co. Kg | SANYO Video Vertrieb AG | |
Crossmedia digital | gold | My burger | Razorfish GmbH, partner agency: Heye & Partner GmbH | McDonald's Germany |
silver | The face of the marathon | Heimat advertising agency GmbH | adidas AG | |
bronze | Nike "Catch The Flash" | Jung von Matt / Neckar GmbH | Nike Gesellschaft mbH | |
Non profit | silver | MISEREOR the best fireworks | Kolle Rebbe GmbH | Episcopal relief organization MISEREOR eV |
silver | The 2Euro scooter poster by MISEREOR | Kolle Rebbe GmbH | Episcopal relief organization MISEREOR eV | |
bronze | Youth against AIDS - " Thank God - protect condoms " | deepblue networks AG | Youth against AIDS e. V. |
DMMA OnlineStar 2010 jury award
On October 26th 2010 the winners of the DMMA Onlinestar 2010 were announced. The shortlist comprised 71 works from 35 agencies. 150 agencies from Germany, Austria and Switzerland submitted 312 online projects.
category | price | Working title | Agency | customer |
---|---|---|---|---|
Banner campaign | gold | IKEA banner construction | Grabarz & Partner advertising agency GmbH | IKEA Germany GmbH & Co. KG |
silver | BMW and MINI "Look at me, too" | PLAN.NET agency group for digital communication | BMW AG VH-P | |
bronze | Garbage can banner / Recycle Bin Banner | PLAN.NET agency group for digital communication | United Nations World Food Program (WFP) | |
bronze | Stuttgart sports car | Elephant Seven / Pixelpark | Mercedes-Benz Sales Germany | |
Social media campaign | silver | The chip | Kolle Rebbe GmbH | Nike Germany |
silver | DM&B vs. DDB | Demner Merlicek & Bergmann Werbegesellschaft mbH | Demner Merlicek & Bergmann | |
bronze | FAST LANE - driven by fun | DDB Germany, Hamburg | Volkswagen AG | |
bronze | IKEA Billygram | OgilvyOne worldwide GmbH | IKEA Germany GmbH & Co. KG | |
bronze | Sky has no idea about football | DDB Germany, Hamburg; Partner agency: Digiden GmbH | Deutsche Telekom AG T-Home | |
Microsites | silver | Drive the Mobilombo - Deliver hope to Africa | Kolle Rebbe GmbH | Episcopal relief organization MISEREOR eV |
silver | MYKUH.COM | GRIMM GALLUN HOLTAPPELS Advertising Agency GmbH & Co. KG | Sponsorship for hungry children eV | |
bronze | Golf GTI - from 21 | DDB Germany, Hamburg | Volkswagen AG | |
bronze | CELLULOID | Scholz & Volkmer GmbH | Schirn Kunsthalle Frankfurt | |
Corporate websites | gold | 2GH.DE | GRIMM GALLUN HOLTAPPELS Advertising Agency GmbH & Co. KG | Grimm Gallun Holtappels Advertising Agency GmbH & Co. KG |
silver | Jung von Matt / Neckar motion detectors | Jung von Matt AG | Jung von Matt / Neckar GmbH | |
E-commerce sites | silver | Relaunch of the Lufthansa mobile portal | CLANMO GmbH | Deutsche Lufthansa AG |
Portals | silver | ZDF Geothek 2.0 | BungartBessler GmbH & Co. KG | ZDF - second German television |
silver | IKEA hej community | OgilvyOne worldwide GmbH | IKEA Germany GmbH & Co. KG | |
Mobile campaign | silver | Audi Augmented Reality Calendar | Neue Digitale / Razorfish GmbH | Audi AG |
Integrated campaign | silver | 3 days awake | lack of resources GmbH | ALLIANCE 90 / THE GREENS |
bronze | Nürnburger | Neue Digitale / Razorfish GmbH | McDonald's Germany Inc. | |
Special formats | silver | 15 years of Kolle Rebbe | Kolle Rebbe GmbH | Kolle Rebbe GmbH |
silver | LEGO - Signs | PLAN.NET agency group for digital communication, partner agency: Serviceplan | LEGO GmbH | |
bronze | The correct resolution can be found on the web | Red Urban GmbH | Getty Images |
OnlineStar 2009 jury award
On October 29th the winners of the online stars 2009 were announced.
category | price | Working title | Agency | Partner agency | customer |
---|---|---|---|---|---|
Banner campaign | gold | MINI IS LOADING | PLAN.NET Concept Second GmbH & Co.KG/ Serviceplan | Bayerische Motoren Werke Aktiengesellschaft | |
bronze | The new BMW Z4 Roadster. Experience the art of pure driving pleasure. | PLAN.NET Media second / Serviceplan | Mediaplus fourth media agency / mab Germany | BMW Group | |
bronze | A new adventure every day | PLAN.NET Concept Erste GmbH & Co. KG / Serviceplan | LEGO GmbH | ||
bronze | Terre des Hommes "Schnick Schnack Schnuck" | Ogilvy Interactive worldwide GmbH | Terre des Hommes | ||
bronze | Into the wild | Elephant Seven Hamburg GmbH | Chrysler Germany GmbH | ||
Email campaign | silver | Pro asylum "60 years of human rights" | Ogilvy Interactive worldwide GmbH | Pro Asyl eV | |
bronze | Back and forth | Elephant Seven Hamburg GmbH | Mercedes-Benz sales organization Germany | ||
Microsites | gold | Discover your dream kitchen from Z to A. | Grimm Gallun Holtappels | IKEA Germany GmbH & Co. KG | |
silver | adidas Outdoor | Artificialduck Studios | Electric umbrella | adidas AG | |
silver | Rainbow Clinics | PLAN.NET / Serviceplan Hamburg GmbH & Co. KG | canvasco GmbH | ||
silver | "Donate a meal" homepage | Ogilvy & Mather Düsseldorf | Düsseldorfer Tafel eV | ||
bronze | screenagers "coming soon" website campaign | screenagers GmbH | screenagers GmbH | ||
bronze | Coca-Cola Xmas 2008 - Christmas Lights | Scholz & Volkmer GmbH | Coca-Cola GmbH | ||
bronze | Light the dark | Saatchi & Saatchi GmbH | Studio B12 | Amnesty International | |
bronze | Are you ready? The Muchas Maracas Test from AX | DOKYO GmbH | LA RED digital projects | Unilever Germany GmbH | |
Corporate websites | gold | LUKAS LINDEMANN ROSINSKI 2.0 | Lukas Lindemann Rosinski GmbH | Grimm Gallun Holtappels | Lukas Lindemann Rosinski GmbH |
bronze | Wiedemann Werkstätten website | KMS TEAM GmbH | Wiedemann workshops | ||
E-commerce sites | bronze | Berlin Philharmonic - Digital Concert Hall | argonauten G2 GmbH - a member of Gray / G2 Group | Berlin Phil Media GmbH | |
Portals | bronze | RITTER SPORT-FRIENDS platform | Fork Unstable Media GmbH | Santamaria / Cylence | Alfred Ritter GmbH & Co. KG |
Mobile campaign | gold | adidas Urban Art Guide | Neuland + Herzer | adidas AG | |
silver | No matter how you turn it around, it remains a MINI | PLAN.NET Concept Second GmbH & Co. KG / Serviceplan | Bayerische Motoren Werke Aktiengesellschaft | ||
bronze | The LEGO codes | Lukas Lindemann Rosinski GmbH | myToys.de | ||
Integrated campaign | gold | o2 o Doodle campaign | PLAN.NET Concept Erste GmbH & Co. KG | Serviceplan / Mindshare / VCCP / Interone | Telefónica o2 Germany GmbH & Co. OHG |
silver | Studying in the Far East | Aperto AG | Scholz & Friends Agenda / Scholz & Friends Berlin / StudiVZ / planZ - Student Advisory Service | University Initiative New Federal States | |
bronze | The BMW Museum greets Munich. | 19:13 advertising agency | Studio Seidel / radar media | BMW Group / BMW Museum | |
Special formats | gold | MINIMALISM | web guerrillas | Living Room Pictures | MINI International |
bronze | Jägermeister deer heritage | Syzygy AG | Mast Jägermeister AG | ||
bronze | FC Bayern live competition "12th man" | Scholz & Volkmer GmbH | Ulmen Television / Evisco / Magna Mana / Neuland + Herzer | adidas AG |
OnlineStar 2008 jury award
In 2008, 174 agencies submitted 327 works for the online star. 26 awards were given: ten online stars in bronze, nine in silver and seven in gold. The prizes were awarded on October 21, 2008 in the Alte Kongresshalle on Theresienhöhe in Munich.
category | price | Working title | Agency | customer |
---|---|---|---|---|
Banner campaign | silver | Dare to touch | Plan.Net / Serviceplan Munich / Hamburg | Fromms MAPA GmbH |
bronze | "Endless banner" | Jung von Matt AG | IWC International Watch Co. AG | |
bronze | IKEA Mega PAX | Grimm Gallun Holtappels | IKEA Germany GmbH & Co. KG | |
bronze | Red deer "Downhill" | Syzygy AG | ADP Engineering GmbH | |
Corporate websites | silver | PATISSERIE dessert culture | TO THE CUCKOO | Patisserie Walter GmbH |
bronze | WHITEvoid portfolio application - self promotional website | WHITEvoid interactive art & design | WHITEvoid interactive art & design | |
Email campaign | gold | DHL send-to-a-friend | Ogilvy Interactive worldwide GmbH | DHL & United Internet Media |
bronze | COMPUTER PICTURE - SPAM | Jung von Matt AG | COMPUTER BILD, Axel Springer AG | |
Microsites | gold | 23 days - The YouTube fan diary | Kolle Rebbe Advertising Agency GmbH | Google Germany GmbH |
gold | ProAging | Serviceplan / Plan.Net, Munich / Hamburg | UNICEF Germany | |
silver | IKEA novelty show | Grimm Gallun Holtappels | IKEA Germany GmbH & Co. KG | |
silver | Cello Challenge | Scholz & Friends Interactive GmbH | Berlin Philharmonic GmbH | |
silver | Whale footage | Scholz & Volkmer GmbH | Okeanos Foundation for the Sea | |
bonze | Montblanc "Collection Villeret 1858" | Elephant Seven | Montblanc International GmbH | |
bronze | Heart Race - The WipEout Pulse Pilot Recruitment Test | Ogilvy Interactive worldwide GmbH | Sony Computer Entertainment Deutschland GmbH | |
Mobile campaign | gold | Get it straight | Jung von Matt AG | Robert Bosch GMBH |
silver | Audi Q5 MobileCam | New digital GmbH | Audi AG | |
Special formats | gold | someday | Jung von Matt AG | SPIEGEL ONLINE GmbH |
gold | DHL send-to-a-friend | Ogilvy Interactive worldwide GmbH | DHL & United Internet Media | |
silver | OHROPAX Sound off button | Jung von Matt AG | OHROPAX GmbH | |
silver | Take this dance | Thorsten Konrad. Office for design | FH Salzburg / Thorsten Konrad | |
bronze | The great Scholz & census | Scholz & Volkmer GmbH | Scholz & Volkmer | |
bronze | nextwall | Jung von Matt AG | Jung von Matt / next GmbH | |
Viral campaigns | gold | Shen International Advertising | Serviceplan / Plan.Net, Munich / Hamburg | Serviceplan Hamburg GmbH & Co. KG |
silver | Save the ocean - Oceanic Screensaver | Serviceplan / Plan.Net, Munich / Hamburg | Yagu Pacha | |
bronze | The Crazy Leader Spot | Scholz & Friends Berlin GmbH | Amnesty International |
Online star 2007 jury award
category | price | Working title | Agency | customer |
---|---|---|---|---|
Banner campaign | silver | light off | Grimm Gallun Holtappels Advertising Agency GmbH & Co. KG | IKEA GmbH & Co. KG |
silver | light off | Grimm Gallun Holtappels Advertising Agency GmbH & Co. KG | IKEA GmbH & Co. KG | |
silver | The trip goes on II | SAATCHI & SAATCHI Interactive | Schirn Kunsthalle Frankfurt | |
bronze | adidas Y-3 Reflections webcam banner | NEUE DIGITALE GmbH | adidas AG | |
Email campaign category | silver | Mercedes-Benz e-mail "Offroad1-3" | Elephant Seven AG | DaimlerChrysler sales organization Germany |
bronze | adidas Y-3 Reflections Mailshot | NEUE DIGITALE GmbH | adidas AG | |
Microsites | silver | Planet sea | mark23 GmbH | National Geographic Germany |
silver | adidas Originals Folded World | NEUE DIGITALE GmbH | adidas AG | |
bronze | Server invasion | Ogilvy Interactive worldwide GmbH | IBM Germany GmbH | |
bronze | PlayStation Portable "LocoRoco" | Ogilvy Interactive worldwide GmbH | Sony Computer Entertainment Europe / PlayStation | |
bronze | Underground driving fun | Plan.Net / Serviceplan Munich / Hamburg | BMW MINI | |
Corporate websites | bronze | A symphony of entertainment | Plan.Net / Serviceplan Munich / Hamburg | Concert Society Munich eV |
Mobile campaigns | silver | MINI Turn Your Mobile | Interone Worldwide GmbH | BMW AG |
Viral campaigns | gold | MINI SAFETY FEATURE CAMPAIGN "DEF MINI RECORDS" | .start GmbH, Interone Worldwide GmbH | BMW AG |
silver | The piss screen | SAATCHI & SAATCHI Interactive | MainTaxi Frankfurt | |
Search engine campaign | Special Price | First mover in the "long tail": neckermann.de | komdat.com Management GmbH & Co. KG | neckermann.de |
Onlinestar audience award
The most popular websites were honored with the Onlinestar Audience Award. Every user could rate his favorite websites with the help of the toolbar.
procedure
The most popular websites were determined in a preselection and main selection. Each user could rate his or her favorite websites in the area code. The ten websites in each category that received the highest five-star rating made it into the main vote. A winner was determined from the top 10 in each category.
In 2007 the procedure was changed: In the main election, only the category winners competed against each other. In the end, an overall winner in all categories was determined.
New in 2009: With the Onlinestar Toolbar, users rated their favorite websites directly in the taskbar of their browser. Until September 6, 2009 they could vote for their favorites. From September 7, 2009, the voting took place among the 10 best placed in 16 categories. The winners were announced on October 29, 2009.
Categories
The categories were adapted annually to the developments in the online industry. In 2008, the most popular websites were recognized in the following categories:
- Car, motor and traffic
- Mobile services
- Shopping portals
- Video portals
- Computers and technology
- fashion and lifestyle
- Social communities
- Virtual worlds and games
- Money & Career
- Online portals
- Sports
- Weblogs
- Health and wellness
- Travel and navigation
- TV, radio and music
- Knowledge, news & information
Overview of the winners of the Onlinestar Audience Award 2004–2009
Surname | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | ||
---|---|---|---|---|---|---|---|---|
TV, radio and music | Movie | bullyfriends.de | pro7.de | musicload.de | swr3.de | maffay.de | TechnoBase.FM | |
music | antenne.de | musicload.de | ||||||
Virtual worlds and games | giga.de | giga.de | lotto.de | bigpoint.de | pcgames.de | pcgames.de | ||
Sports | sport.de | sport1.de | sport1.de | sport1.de | sportschau.de | bundesliga.de | ||
Knowledge, news, information | spiegel.de | spiegel.de | wikipedia.org | spiegel.de | wikipedia.de | wikipedia.de | ||
Vips and celebrities | bild.de | pro7.de | Discontinued in 2006 | |||||
Money and career | geizhals.de | sparkasse.de | sparkasse.de | sparkasse.de | sparkasse.de | immonet.de | ||
Travel and navigation | lastminute.de | expedia.de | expedia.de | de.map24.com | map24.de | expedia.de | ||
fashion and lifestyle | otto.de | otto.de | otto.de | otto.de | ||||
Computers and technology | winload.de | chip.de | chip.de | chip.de | chip.de | chip.de | ||
Love and erotic | playboy.de | playboy.de | Discontinued in 2006 | |||||
Shopping portals | ebay.de | amazon.de | amazon.de | amazon.de | amazon.de | amazon.de | ||
Car, motor and traffic | adac.de | adac.de | adac.de | adac.de | adac.de | adac.de | ||
Online portals | google.de | google.de | google.de | google.de | google.de | google.de | ||
Weblogs | youtube.com | bildblog.de | myblog.de | twitter.com | ||||
Video portals | youtube.com | youtube.com | myvideo.de | |||||
Social communities | studivz.net | studivz.net | Werden-wen.de | HardBase.FM | ||||
Health and wellness | Gesundheit.de | Gesundheit.de | Gesundheit.de | netdoktor.de | ||||
Mobile services | bahn.de | bahn.de |
Individual evidence
- ↑ Internet World Business editorial team: DMMA and OnlineStar become DMMA OnlineStar: New award for the digital economy. May 6, 2010, accessed December 21, 2010 .
- ↑ Bundesverband Digitale Wirtschaft (press release): DMMA and OnlineStar are starting now with combined forces. (No longer available online.) December 6, 2010, archived from the original on June 18, 2010 ; Retrieved December 21, 2010 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.