Pitchfork Media

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Pitchfork Media
Website logo
Music website
languages English
operator Condé Nast
editorial staff Ryan Schreiber
Registration No
On-line 1995 (currently active)

Pitchfork Media , often just called Pitchfork , is a website that is updated daily and whose editors review new music releases. There you can also find news and interviews from the world of music. Thematically, the site focuses on independent , electronic music , singer-songwriter and hip-hop .

Pitchfork is the best-known independent site on the internet and the reviews it publishes have a reputation for influencing the success of bands outside of the internet.


The US American Ryan Schreiber from Minneapolis first founded Pitchfork under the name Turntable in 1995. A year later, in 1996, the project was given its current name. The project later moved to Chicago with its founder . Meanwhile, Pitchfork employs several reviewers, Ryan Schreiber himself hardly writes any reviews and mainly deals with the administration of the website.

In October 2015, Pitchfork was acquired by Condé Nast .

Influence on the music world

Pitchfork now has 170,000 readers per day and more than 1.3 million different visitors per month. When Pitchfork , which rates music albums on a scale from 0.0 to 10.0, assigns ratings from the edge of the scale, this often causes a stir. After Pitchfork rated the debut album Funeral of the then relatively unknown Canadian band Arcade Fire with a rating of 9.7 and an extremely enthusiastic review in 2004 , many made the website partially responsible for the band's success. The same applies to other artists such as Interpol , Clap Your Hands Say Yeah , Tapes' n Tapes or Sufjan Stevens , whom Pitchfork is said to have "discovered".


The reviewers of Pitchfork often write very directly and are not afraid of being panned . This, and a certain elitist tone, contribute to the fact that the site is controversial. There are now several parodies on the net that satirically distort the writing style or the exuberant reviews that bands like Radiohead received on Pitchfork .

further activities


As a reaction to the decline of music television and the consequent decline in the possibility for artists from the field of alternative and independent music to show their music videos, the operators of Pitchfork installed the internet music channel pitchfork.tv in April 2008. Music videos, exclusive live sessions and documentaries will be shown there.

Music festivals

In 2005, Pitchfork initiated the two-day Intonation Music Festival at Union Park, Chicago, headlined by Tortoise and The Decemberists . Since 2006, Pitchfork has hosted the three-day Pitchfork Music Festival at the same location, which was sold out in 2008 and at which over 40 artists performed. The Pitchfork Music Festival wants to set itself apart from overpriced festivals in cramped spaces.

Web links

Individual evidence

  1. a b Lindsey Thomas: The Pitchfork Effect ( Memento of the original from December 17, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on citypages.com (English) @1@ 2Template: Webachiv / IABot / www.citypages.com
  2. Pitchfork Acquired by Condé Nast. In: Pitchfork. Condé Nast , October 13, 2015, accessed October 13, 2015 .
  3. Review (9.5) "Turn on the bright lights" on Pitchfork on August 18, 2001, accessed on March 11, 2012.
  4. Die, Pitchfork, Die! The indie music site that everyone loves to hate. on slate.com (english)
  5. About pitchfork.tv ( Memento from December 16, 2008 in the Internet Archive ) on pitchfork.tv (English)
  6. Pitchfork.tv started on nerdcore.de
  7. General Info ( Memento of the original from October 7, 2008 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. at pitchforkmusicfestival.com (English) @1@ 2Template: Webachiv / IABot / pitchforkmusicfestival.com