Premium manufacturer
In the automotive industry, premium manufacturers are providers who can achieve significantly higher prices for their vehicles on the market than the mass manufacturers.
definition
According to the automotive expert Ferdinand Dudenhöffer (formerly University of Duisburg-Essen ) the term is not always clear. He himself assumes an achievable price premium compared to the volume manufacturers of at least 20%.
Brands
For 2013, Dudenhöffer listed the following brands according to their sales figures:
- BMW
- Audi
- Mercedes Benz
- Lexus
- Volvo
- Land Rover
- Mini
- Cadillac
- Acura
- Porsche
- Infiniti
- Smart
- Lincoln
- jaguar
- Maserati
- Bentley
- Ferrari
In addition, the following small series manufacturers with less than 5000 sales worldwide: Aston Martin , Artega , Bugatti , Fisker , Lamborghini , Morgan , Koenigsegg , Lotus , Rolls-Royce , Spyker , Tesla and Wiesmann .
Traditional names such as Alfa Romeo , Citroën , Lancia or Saab were no longer represented in the segment in recent years because the prices of the vehicles were closer to the volume manufacturers such as Volkswagen or the brands disappeared from the market.
literature
- Ferdinand Dudenhöffer German car manufacturers dominate premium business (PDF), GAK: rubber, fibers, plastics; Trade magazine for the polymer industry, Volume 67 (2014), Issue 4, pp. 200 - 202, ISSN 0176-1625 (also main source)