Ferdinand Dudenhoeffer

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Ferdinand Dudenhöffer (born June 29, 1951 in Karlsruhe ) is a German economist and university professor. From 1996 to 2008 he was a professor at the Gelsenkirchen University of Applied Sciences . From 2008 to 2020 he was Professor of General Business Administration and Automotive Economics at the University of Duisburg-Essen . In March 2020 he temporarily moved to the University of St Gallen in Switzerland.

Since May 2020 he has been director of the private CAR-Center Automotive Research in Duisburg.

Life

Dudenhöffer studied economics at the University of Mannheim from 1972 to 1977 . In 1983 he received his doctorate there . From 1985 to 1987 he worked at Adam Opel AG , from 1987 to 1990 he headed the market research and marketing strategy department at Porsche AG . This was followed by other management positions in the automotive industry ( Peugeot Germany 1991–1994 and Citroën Germany 1994–1996).

From 1996 to 2008 Dudenhöffer was Professor of Marketing and Management at the Gelsenkirchen University of Applied Sciences . In 2008 he became professor at the University of Duisburg-Essen in Duisburg for general business administration and the automotive industry. He was the founder and director of the Center Automotive Research (CAR) at the University of Duisburg-Essen.

Dudenhöffer speaks regularly in the media on current issues in the automotive industry and transport policy, which earned him the reputation of being the “car pope”.

After retiring in Germany, he continued his career at the University of St. Gallen in Switzerland at short notice in March 2020 . He has been running the CAR as a private research institute since May 2020

Publications (selection)

  • Majority voting decisions on environmental uses: an investigation of states of equilibrium in a microeconomic market and voting model (= state allocation policy in the market economy system , Volume 9). Lang, Frankfurt am Main / Bern / New York 1983, ISBN 3-8204-7778-0 (Dissertation University of Mannheim 1982, IV, 226 pages).
  • Identical products, customer value and brand policy , VDI, Düsseldorf 1996.
  • Brand development for interchangeable products. Outsourcing, Platform Strategies and Badge Engineering , Business Studies 3/1997.
  • Brands in the information age - network intelligence for brands , sales economy 10/1998.
  • Trends 2000 - scenario automobile sales 2000 , Kfz-Betriebmagazin 12/1999.
  • Automobilvertrieb 2000 , Automobil-Wirtschaft 4/1999.
  • Opportunities and risks in the alignment of automobile sales channels for the information age , Thexis, St. Gallen 1999.
  • Post-merger strategies: The focus of strategic considerations is a marketing problem , Vertriebswirtschaft 11/2000.
  • E-commerce levels in the automotive industry , controlling 8–9 / 2000.
  • The development of the automobile trade networks , WISU - Business Studies 8–9 / 2000.
  • The Bugatti Effect , Marketing Journal 5/2001.
  • Sluggish upswing in the European automotive business .
  • Who will get the corner? Turning point in the auto industry , Campus, Frankfurt am Main 2016, ISBN 978-3-593-50607-4 . ( Translated into Korean and Chinese )
  • The battery car is the future, Wirtschaftsdienst 2019, issue 4
  • Corona: Certainty in Uncertain Times, mark 41, 2/2020

Web links

Individual proof

  1. ↑ Press release from the University of Duisburg-Essen
  2. ↑ Hans Hoff : If a car, then a Dudenhöffer - a case for the cartel office ? , DWDL.de of October 7, 2018
  3. ↑ Make use of the structural lead of ten years , Bayerische Staatszeitung from September 28, 2018
  4. ↑ Manufacturers feel the lull: car buyers can get higher discounts on new vehicles , Focus from August 4, 2019
  5. ↑ Der Auto Pope , Daniel Meier: NZZ on Sunday 11 July 2017
  6. ↑ "The situation is catastrophic": Auto expert Dudenhöffer explains what Germany is doing wrong when dealing with e-cars . Business Insider, November 19, 2017, quoted on the website of the University of Duisburg-Essen, accessed on March 31, 2020
  7. ↑ University of Duisburg-Esssen finds successor for the auto Pope . Westdeutsche Allgemeine Zeitung, March 31, 2020, accessed on March 31, 2020
personal data
SURNAME Dudenhoeffer, Ferdinand
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH June 29, 1951
PLACE OF BIRTH Karlsruhe