Pringles

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Pringles is the brand name for a snack product that is industrially manufactured from mashed potato powder. There were legal disputes over the use of the term potato chips , which the original manufacturing company Procter & Gamble lost. Together with products from other manufacturers, Pringles belong to the group of stacked chips , while the manufacturer's own name is "Knabbergebäck". The American Kellogg Company has been the manufacturer since 2012 .

history

After preliminary work by Fredric Baur, the product was developed by Alexander Liepa at the US company Procter & Gamble in the late 1950s and mid-1960s . The brand name has its origins in the name of Pringle Drive in Cincinnati . The product was first sold in test markets in 1968. In 1971, "Pringle's Newfangled Potato Chips" were sold throughout the American market, from which the name Pringles was derived in 1986. Today Pringles are sold in over 140 countries. The original advertising slogan is: "everything pops with Pringles", while the German version is "love on first pop".

Pringles chips of the classic variety "Sour Cream & Onion"

Pringles have been available in Germany since 1996. The following classic varieties are currently available: "Cheese & Onion", "Hot & Spicy", "Ketchup", "Original", "Classic Paprika" (before 2013 only "Paprika"), "Sweet Paprika", "Salt & Vinegar" ”,“ Sour Cream & Onion ”and“ Texas BBQ Sauce ”. A sharper “Xtreme” edition that was now available was replaced by the new “XTRA” series in mid-2013. The corresponding varieties are not designed exclusively for spiciness, but generally have a more intense taste due to stronger seasoning. The varieties “Spicy Chilli Sauce” and “Kickin 'Sour Cream & Onion” are very similar to the former “Xtreme” varieties “Flamin' Chilli Sauce” and “Spicy Sour Cream & Onion”. In addition, the “XTRA” varieties “Cheesy Nacho Cheese” and “Saucy BBQ” appeared as revisions of the “Xtreme” varieties “Exploding Cheese & Chilli” and “Take Away Smokin Ribs”. There are also the varieties "Original", "Classic Paprika" and "Sour Cream & Onion" in small 40 g cans.

As limited versions there were and are foreign flavors at irregular intervals, for example “pizza”, “pepperoni” or “tomato & mozzarella”.

Production for the European market takes place in Poland and Belgium.

In some countries, such as the USA , there are different editions, such as Multigrain with a high whole grain content. The introduction of such editions was also tested in Germany on the basis of light aromas (less fat), dippers (shovel-like shaped stacked chips for consumption with finished dips ) and rice infusions (with rice flour). Sales in Germany were discontinued due to insufficient customer interest.

Until 2006, the filling quantity was reduced from 200 to 180 grams per pack, while the price remained the same. Procter & Gamble got so z. B. by the consumer advice center Hamburg in the criticism to operate hidden price increases . The company justifies the hidden price increase with the fact that higher quality ingredients are used and the new Pringles have a lower density and therefore the weight is reduced with the same filling height. In 2009 the filling quantity of the Pringles Classic was repeatedly reduced (from 170 g to 165 g). As of 2010, the manufacturer advertised with a number of 90 chips per can. 165 grams remained on the packaging.

In 2011, Procter & Gamble planned to sell the Pringles brand to the US company Diamond Foods . These would have reimbursed a large part of the payment of approximately 2.4 billion US dollars in shares, which would give Procter & Gamble a 57% stake in the company. However, the sale collapsed in early 2012 when it became known that Diamond Foods was involved in an accounting scandal. Cornflakes manufacturer Kellogg then found a buyer, who took over the brand for around 2.7 billion US dollars in the summer of 2012.

In February 2012 the filling quantity was increased to 190 g, which increased the content by 15%. After an opinion poll, a new distribution of spices was developed for all types. In addition, the proportion of saturated fatty acids has been reduced by 30%. The three most popular varieties ("Hot & Spicy", "Paprika" (today "Classic Paprika") and "Sour Cream & Onion") will from now on be produced with 40% more spice powder. In addition, the spice mix for the four most popular varieties (just mentioned and “Texas BBQ Sauce”), which make up around 80% of total sales in Germany, has been changed. There are numerous advertising campaigns for these changes under the slogan “The new Pringles are now popping with even more taste” .

In 2013 the new “Sweet Paprika” variety was introduced in Germany, Austria and Switzerland. In order to be able to distinguish these from the normal "paprika" pringles, the latter were renamed "Classic Paprika". Great Britain and France received the new “Roast Chicken & Herbs” flavor. In addition, the markets in Spain and Portugal were expanded with the “Rosemary & Olive Oil” variety and the Arabian region with “Cheddar Cheese”. As in 2012 in Europe and Australia, the “Cheddar Cheese” and “Pizza” varieties were changed in the USA at the beginning of 2013. The same should now happen with the most popular variety “Sour Cream & Onion”.

Since 2019, the can has a capacity of 200 g.

product

ingredients

The 190 gram pack of the “Classic Paprika” variety contains 58.7 grams of fat . Together with the other ingredients, the product has a physiological calorific value of approx. 2,108  kJ / 100 g (= 504  kcal / 100 g). For the “Classic Paprika” variety: mashed potatoes , vegetable oil, vegetable fat, rice flour, wheat starch, paprika flavor, breadcrumbs (contains wheat flour), yeast powder, dextrose , sugar, flavor enhancers: monosodium glutamate , disodium guanylate and disodium inosinate , flavoring , paprika powder , Smoke aroma , garlic powder, coloring: paprika extract, acidifier: citric acid, emulsifier: E 471 , maltodextrin , table salt , modified rice starch used.

The stacked chips from Pringles attracted attention due to their high exposure to carcinogenic acrylamide . In tests carried out by the foodwatch organization in 2006, the “Paprika” variety (now “Classic Paprika”) from the Pringles brand contained around ten times as much acrylamide as the test winner. In another test by foodwatch in 2007, Pringles was again the test loser. The acrylamide values ​​even increased slightly compared to the previous year and were 34 times higher than those of a comparable product. After a protest organized by foodwatch, the acrylamide content was reduced in 2008 from 1,600 micrograms per kilogram to 490.

packaging

The chemist and packaging technician Fredric J. Baur received a patent on the Pringles can in 1970 . When he died in Cincinnati on May 4th, 2008 at the age of 89, some of his ashes were buried in a Pringles can at his request. The rest of his ashes were buried in a conventional urn next to the chip jar, another urn was given to one of his grandchildren. In contrast to conventional stackable chip packaging, the packaging is not made of plastic film, but of cardboard and a thin layer of aluminum, a metal base and a plastic lid.

Individual evidence

  1. BBC NEWS | Business | Pringles 'are not potato crisps'. Retrieved May 28, 2017 (UK English).
  2. http://deconsumers.custhelp.com/app/answers/detail/a_id/9926/~/woher-kam-der-name-pringles%3F
  3. a b http://www.finanzen100.de/finanznachrichten/wirtschaft/kellog-s-uebernnahm-pringles-fuer-2-7-millionen-us-dollar_H1546582013_1830/?ID_ARTICLE=4-1-1830
  4. https://www.pringles.com/
  5. http://www.pringles.de
  6. http://deconsumers.custhelp.com/app/answers/detail/a_id/9937/~/seit-wann-gibt-es-pringles%3F
  7. http://pringles.de/products
  8. https://www.cash.at/fileadmin/pdf/2018/0518/94/#zoom=z
  9. http://www.ftd.de/unternehmen/industrie/:trichtung-von-pringles-procter-gamble-wird-schlanker/60035338.html ( Memento from April 8, 2011 in the Internet Archive )
  10. http://www.ftd.de/unternehmen/industrie/:konsumgueter-branche-nichts-wie-raus-mit-aussenseitermarken/60038491.html ( Memento from April 14, 2011 in the Internet Archive )
  11. OTS.at: Pringles secures its market share with new flavors. Retrieved January 14, 2018 .
  12. foodwatch acrylamide test 2007
  13. foodwatch - "Pringles chips without the risk of cancer" ended
  14. ^ TheGuardian.com: Ashes of man who designed Pringles packaging buried in crisp can. Retrieved January 14, 2018 .

Web links