Roast fine
Röstfein is a German coffee brand. It belongs to Röstfein Kaffee GmbH , which has its company and production headquarters in Magdeburg ( Saxony-Anhalt ). Röstfein is a 100% subsidiary of the East German Zentralconsum eG. The company has 178 employees. The best-known product is the RONDO Melange coffee variety, which is one of the most important and popular East German luxury foods.
history
Although the name Röstfein was only registered as a trademark in the GDR in 1960 , the origin of the brand goes back to the beginning of the 20th century. In 1908, construction work began on today's coffee roastery in Magdeburg's Hafenstrasse. The owner and operator was the Kathreiners Malzkaffeefabriken , which was one of the most important malt coffee manufacturers of the time. Until 1945 the malt coffees “Kneipp Malzkaffee” and “Linde” were produced in the Magdeburg plant.
After the end of the Second World War , the Magdeburg factory was expropriated . The malt coffee production continued. In 1947 the Association of Consumer Cooperatives finally took over the factory. With the new operators, new times began for the roasting plant. In 1954, real coffee beans were roasted for the first time, and in the same year it was launched under the new brand name Röstfein .
Röstfein was already the best-known umbrella brand for coffee in the GDR . In the 1970s, around 50,000 tons of different types of coffee such as B. RONDO ( "Jacobs is the coronation, but RONDO is the summit" ), MONA and KOSTA. But although coffee (Mona) was a luxury item with prices of around 40 GDR marks per 500 grams, the amount was not enough to meet the needs of the GDR citizens (see the coffee crisis in the GDR ). From necessity, was developed in Röstfein the: 1982 a particularly economical roasting method -Werk Magdeburg fluidized bed - roasting process . The beans were no longer roasted in the drum as before, where a valuable part was always burnt, but floating in hot steam. The invention contributed to a quantitatively better supply of coffee beans and a few years later also ensured the brand's survival.
After the turnaround in 1990, the Röstfein company was on the brink of collapse . The types of coffee RONDO, MONA & Co. disappeared from the supermarket shelves. Because the appetite of the former GDR citizens was initially for the western coffee brands, the seven GDR roasters fought for survival. Only one of them made it. Thanks to the innovative fluidized bed technology, the Magdeburg roastery remained marketable. Röstfein continued to produce coffee until 1996 , but not under its own name. Röstfein was able to survive in the market primarily through production for industrial cooperations .
In 1997, Röstfein decided to reintroduce RONDO Melange. In the course of the following years, the roastery brought other traditional varieties such as MOCCA Fix, MONA and “im nu” back onto the market. The coffee specialty RONDO Melange, refined with candied beans, is the company's best-selling product today.
The fluidized bed roasting process, which was modernized in 2002 and which has been used to roast and candy at the same time, is still unique in the world today.
Roasted coffees are primarily drunk in East Germany and increasingly also in West Germany. Röstfein also exports its products to the Netherlands , Belgium , Luxembourg , Spain , Greece , Dubai , Poland , Ukraine , Lithuania , Latvia , Russia , Slovakia , Romania , Namibia , Egypt and the Ivory Coast .
Products
The following types of coffee are sold under the umbrella brand Röstfein :
- RONDO melange
- RONDO Melange decaffeinated
- RONDO cappuccino
- RONDO Cappuccino Diet (currently not available)
- MONA gourmet
- MONA crema
- MONA espresso
- MOCCA FIX gold
- MOCCA FIX melange
- KOSTA Espresso (currently not on offer)
- O'VERDE organic coffee
- in nu original (malt coffee)
- in no time milk & honey (malt coffee)
- in nu chocolate (malt coffee)
- Cafe mocha
- Café mild
- Cafe decaffeinated
literature
- Röstfein - A company synonymous with strong (Eastern) coffee. In: Arnd Zschiesche , Oliver Errichiello: Success Secret East. Survival strategies from the best brands - and what managers can learn from them . Gabler Verlag, 2009, ISBN 978-3-8349-1615-0 , pp. 150-154.
swell
- Katja Neller: GDR nostalgia. Dimensions of the orientations of East Germans towards the former GDR, their causes and political connotations VS Verlag für Sozialwissenschaften, Wiesbaden 2006, ISBN 3-531-15118-5 .
Web links
- Röstfein - Official website
- Röstfein on course for growth. ( Memento from January 5, 2013 in the web archive archive.today ) The market in Central Germany, IHK Magdeburg, September 2006
- n-tv stretched coffee, customer deception with melange
Coordinates: 52 ° 8 ′ 57 ″ N , 11 ° 39 ′ 33 ″ E