Rainer Will (economist)
Rainer Will (born August 18, 1979 in Schladming ) is an Austrian trade expert and author.
Life
Will studied business administration in Vienna and London. He worked at the Institute for International Research , at Bene and then for five years at Austria Wirtschaftsservice Gesellschaft in the strategy department.
As an independent economic policy advisor, Will was responsible for the areas of corporate finance, innovation and technology in the Ministry of Economic Affairs in the cabinet of Reinhold Mitterlehner , first Minister of Economics and then Vice Chancellor of Austria .
Will became managing director of the Austrian trade association in 2014 . Will is a member of the board of directors of the European eCommerce and Omni-Channel Trade Association (EMOTA). The Swiss import promotion organization Swiss Import Promotion Program (SIPPO) elected Will to its advisory board in 2017.
Will is a member of the advisory board for the master’s degree in Digital Marketing & Communication at the St. Pölten University of Applied Sciences .
In his work for the trade association, Will won a competition lawsuit against Amazon as a complainant in order to obtain a fair marketplace for small traders. Amazon then changed eight terms and conditions for the Amazon Marketplace worldwide. Will was also able to negotiate an industry commitment to deal fairly with agriculture. He was also the initiator of eCommerce training in Austria.
It was also Rainer Will who united the two European trade associations EMOTA and Ecommerce Europe. In his most recent book "How Real Are You?" Among other things, he was the first to propose a law to anchor data sovereignty as a human right.
Books
- The end of online shopping. The future of shopping in a networked world, Vienna 2019, ISBN 978-3-8000-7727-4
- How real are you Manifesto of Digitization, Vienna 2019, ISBN 978-3-2000-6694-6
Individual evidence
- ↑ Manuel Stenger: Trade association: Rainer Will takes over management . In: Cash from November 6, 2014
- ↑ Rainer Will . In: Leadersnet from June 15, 2017
- ↑ Rainer Will . In: Ueberreuter non-fiction book from April 10, 2019
- ↑ Rainer Will replaces Patricia Mussi in the management . In: Computerwelt from November 6, 2014
- ↑ Thomas Jäkle: Retail: "Online and offline are inseparable" . In: trend . from February 22, 2018
- ↑ EMOTA Board of Directors.
- ↑ Martin Ross: Rainer Will Advisory Board at SIPPO . In: Cash from April 10, 2017
- ↑ Advisory Board for the Master's degree in Digital Marketing & Communication . St. Pölten University of Applied Sciences
- ↑ Hannes Gaisch-Faustmann: Trade Association: "Amazon is like a state within a state" . In: Small newspaper. from January 21, 2019, accessed on January 3, 2020
- ↑ Kirsti Knolle: Amazon faces probe into treatment of sellers in Austria . In: Reuters of February 14, 2019
- ↑ Leadersnet: Trade association wins against Amazon . In: Leadersnet of July 21, 2019
- ↑ Austrian retailers file antitrust complaint against Amazon . In: Yahoo Finance of December 10, 2018
- ↑ Austrian trade association wrestles new rules from Amazon . In: Der Standard from August 16, 2019
- ^ Herbert Asamer: The grocery trade as a new friend of the farmers . In: Die Presse on November 26, 2018
- ↑ Lisa Breit: E-Commerce: The Apprenticeship of the Future? . In: Der Standard from December 9, 2016
- ↑ Two digital trade associations now speak with one voice " . In: Handelszeitung of September 17, 2019
- ^ Herbert Asamer: Rainer Will: "Data sovereignty must be a human right" . In: Die Presse on November 10, 2019
| personal data | |
|---|---|
| SURNAME | Will, Rainer |
| BRIEF DESCRIPTION | Austrian trade expert and author |
| DATE OF BIRTH | 18th August 1979 |
| PLACE OF BIRTH | Schladming |