Regional management

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Under regional management is understood on the one hand the control of on regional planning and entrusted with this task-based development processes, legal persons or groups of persons. The corresponding job description is called regional manager .

Content

The regional management has the claim to take on a service function as an idea generator, consultant, moderator and promoter . It is cross-sectional and, in connection with project management, also implementation-oriented.

Different interests represented by e.g. B. environmental and business associations as well as the citizens themselves should be included in the planning and decision-making process. A regional development concept , which is usually the most important component of regional management as a package of measures, is implemented on the basis of specific projects and forms the basis for further developments in the region. Funding from the federal government , states and the EU is predominantly used . Within a regional development process, the framework conditions of the region as an economic, living and holiday region are to be designed.

The following fields of action are named:

  • Profiling
  • Creation or strengthening of regional economic networks
  • Business-friendly climate
  • Creation of founder-friendly structures
  • Cooperation with other economic regions
  • Industry initiatives / initiation of cooperation
  • Education / research
  • Families in the district
  • Leisure facilities independent of tourism
  • Traffic concept
  • Strengthening the tourism destination

“Profiling” can go as far as creating a regional brand , such as B. was planned in the district of Nürnberger Land .

“Regional networks” can serve to realize common goals of those involved, such as securing locations, maintaining and creating jobs, and strengthening the economy in the entire region. It is also important to attract specialists and managers to the region and to keep them in the region.

In principle, there are two ways of organizing regional management, each of which has different forms:

  • additive: regional management is added as a new instrument. So commissioned z. For example, the district of Osterode established the planning office “KoRiS - Communicative Urban and Regional Development” in cooperation with the Lower Saxony Landgesellschaft (NLG) with regional management.
  • integrative: the regional management is not independent, but runs through all existing classical instruments of spatial planning as a kind of philosophy .

Funding opportunities

The EU has been promoting the development of regional concepts since 1991 as part of the LEADER program. Funds can also be drawn from the European Regional Development Fund (ERDF). Rural areas can also draw funds from the joint task “Improvement of the agricultural structure and coastal protection” (GAK).

Study opportunity

Undergraduate courses that lead to a first academic degree are the bachelor’s degree “Business Administration with specialization in regional management” offered at the Zittau / Görlitz University of Applied Sciences , the bachelor’s degree “Sustainable Regional Management” at the Rottenburg University of Applied Sciences and the “Regional Management” bachelor’s degree at the university for sustainable development in Eberswalde or the bachelor's degree in “Urban and Regional Management” at the Ostfalia University of Applied Sciences in Salzgitter .

For example, the “Regional Management and Economic Development” master’s program at the HAWK University of Applied Sciences and Arts Hildesheim / Holzminden / Göttingen , the “Regional Management” MBA program at the Weihenstephan-Triesdorf University of Applied Sciences, and the “Tourism and Regional Planning - Management and Geography ”from the Catholic University of Eichstätt-Ingolstadt .

For career changers and professionals, the European Institute for Postgraduate Education (EIPOS), an affiliated institute of the TU Dresden , offers an annual academic training course for regional managers and regional advisors.

See also

swell

  1. ↑ Tobias Chilla, Olaf Kühne, Markus Neufeld: Regional Development. Stuttgart 2016, utb.
  2. ↑ Regional management in the Miesbach district ( Memento from July 10, 2014 in the web archive archive.today )
  3. ↑ Nürnberger Land brand ( Memento from July 10, 2014 in the web archive archive.today )
  4. ^ Website of FH Ostfalia , accessed on July 6, 2014
  5. ^ Website of the future region of Passau , accessed on July 6, 2014
  6. ↑ Regional management & project consulting ( Memento from July 10, 2014 in the web archive archive.today ), website of the district of Osterode
  7. ^ Rural Areas Network , accessed on July 6, 2014
  8. ^ Ostfalia University of Applied Sciences: Bachelor's degree in "Urban and Regional Management". Retrieved April 23, 2019 .

literature

  • Josef Bühler: Organization, resources and financing of regional management . In: Foundation for Nature Conservation Fund at the Baden-Württemberg Ministry of Food and Rural Areas, Stuttgart 2004, ISSN  1430-984X
  • Josef Bühler: Developing Active Private Capital for the Regions: Instruments and Examples. New strategies in regional development. Euregia-Verlag, Aulendorf 2009, 2nd edition, ISBN 978-3-939361-03-9
  • Tobias Chilla, Olaf Kühne, Markus Neufed: Regional development . Stuttgart 2016, utb. ISBN 9783825245665 .
  • Martin Heintel : Regional management in Austria - professionalization and learning orientation . Vienna 2005: Institute for Geography and Regional Research (= Treatises on Geography and Regional Research , Volume 8), ISBN 3-900830-56-8 .
  • Martin Heintel : Regional Management . In: Academy for Spatial Research and Regional Planning (Ed.): Concise dictionary of urban and spatial development. Pp. 2023-228. Hanover 2018: ARL ISBN 978-3-88838-560-5
  • Stephan Löb: Problem-related regional management . Dortmund publisher for architecture, building and planning literature. Dortmund 2006, ISBN 3-929797-97-6
  • Stephan Löb: Regional Management . In: Academy for spatial research and regional planning (ed.): Hand dictionary of spatial planning . 4th edition, Hannover 2005, ISBN 3-88838-555-5