Singles' Day

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Singles' Day symbol

Singles' Day or Guanggun Jie ( Chinese  光棍节 , Pinyin Guānggùn Jié , W.-G. Kuang-kun chieh , English bare sticks holiday ) is a day for single people that is celebrated on November 11th . The number 1 in the date 11.11. should symbolize a single. This day has become increasingly popular among young Chinese people in recent years . Young singles organize parties and karaoke events to make new friends or fall in love. Singles' Day is now also the online shopping day with the highest turnover in the world.

Origins

Singles' Day, or bachelor's day, was initially celebrated at various universities in Nanjing during the 1990s. The tradition originally originated at Nanjing University in 1993. November 11th was named "Singles' Day" because the date consists of four ones. The students who have since left the university continued the tradition. The event became more and more popular thanks to the internet and is particularly popular with fashion-conscious youngsters.

Originally the day was only celebrated by young men (“bachelor day”), but now it is equally popular with both sexes. Blind-date parties are also popular for finding a partner. Some universities offer special programs where singles can party together.

To celebrate

With a total of six ones in the date (11/11/11), 2011 saw the "Singles' Day of the Century" (Shiji Guanggun Jie). The day was specially celebrated on this occasion. Shops across China used the day to advertise their products. Although being single is actually celebrated on this day, many Chinese express the wish for a partner. Many articles about love are also published in the Chinese media.

In addition, an above-average number of marriages were concluded on November 11, 2011 in Hong Kong and Beijing .

Fried dough sticks

In addition to the meaning single , the four ones can also be used in the sense of the only one . Some people use this meaning to say to their partner, "You are the only one for me."

For breakfast, the singles often eat four youtiao (deep-fried dough sticks), which symbolize the four ones in the date “11.11.” And a baozi (steamed, filled dumpling pocket), which represents the point between the day and month in the date.

Online shopping day

The more people celebrated this day, the more companies took the opportunity to target young people through advertising - for example restaurants, karaoke bars and online shops . This made Singles' Day the largest online shopping day in the world. The Chinese shopping mall Alibaba.com sold goods worth $ 9.3 billion on November 11, 2014. In 2015, the Alibaba Group had sales of $ 14.3 billion on Singles' Day, 69% of which was generated via mobile devices.

On Singles' Day 2018, the Alibaba Group had sales of $ 30.8 billion, surpassing the previous year's result by $ 5.5 billion. Sales were therefore twice as high as sales on Thanksgiving weekend 2018 (Thanksgiving, Black Friday and Cyber ​​Monday) combined. In 2019, goods worth over 38 billion dollars were sold on Singles' Day within 24 hours.

Singles' Day in Germany

This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

In 2019, Singles' Day has gradually arrived in Germany. This is particularly evident in the number of participating online shops, which rose to over 50 in 2019. In Germany, Singles' Day as an online shopping day is still less important than Black Friday, but it has developed enormously over the past three years.

Singles' Day in Switzerland

In Switzerland, over 50 retailers took part in Singles' Day in 2018. On average, they achieved around 2.5 times as much sales as on an average Sunday. However, Singles' Day is still generally unknown in Switzerland.

trademark

The term 双 十一 (“double-11”) was registered as a trademark in China on December 28, 2012 by the Alibaba Group . In October 2014, Alibaba threatened legal action against press companies who accept advertisements using the term from competitors.

See also

Web links

Individual evidence

  1. ↑ CNN China: China's biggest problem? Too many men , November 2012
  2. ↑ C. Custer: Tmall CEO: this year, Alibaba plans to take Singles' Day global . In: Tech in Asia . October 14, 2014. Retrieved October 22, 2014.
  3. ↑ A holiday invasion - Why are Chinese enthusiastically adopting new festive events? Thinking Chinese , November 2011
  4. ^ Wall Street Journal (2011). Chinese Couples Rush to the Altar on 11/11/11 , accessed November 16, 2011
  5. ↑ Chinese spend billions in world's biggest online shopping day , CNN money, November 11, 2014, accessed November 24, 2014
  6. ↑ Chinese "Singles Day" - Alibaba breaks all shopping records , on Manager Magazin online on November 11, 2014, accessed on November 24, 2014
  7. ↑ http://www.internetworld.de/e-commerce/alibaba/singles-day-alibaba-bricht-rekorde-1056559.html
  8. ↑ Infographic: Shopping frenzy on the day of the single. Retrieved November 10, 2019 .
  9. ↑ Maria Marquart, Kristina Gnirke: Double heart for China: How Alibaba makes German brands a hit . In: Spiegel Online . November 24, 2019, accessed May 15, 2020 .
  10. ↑ Singles' Day Germany - Which shops take part? In: Singles Day Deals. Retrieved on November 10, 2019 (German).
  11. ↑ Raphael Knecht: Alibaba sells goods for 10 billion in 1 hour . In: 20 minutes , November 11, 2018.
  12. ↑ Eric Johnson: The Chinese government has essentially given Alibaba the 'Double 11' market . In: InvestorPlace . November 6, 2014. Retrieved November 10, 2014.