Source of the Spree

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The Spreequell logo

Spreequell is an umbrella brand for mineral water of Spreequell Mineralbrunnen GmbH , Berlin , which belongs to the Hessian Rhön-Sprudel- Group. The name is derived from the river Spree . It was found with the help of an ideas competition that took place at the same time as the plant was built in the late 1960s. The mineral water originally came from a deep well in Berlin-Weißensee . Since the Berlin fountain was closed on March 31, 2003, the company has been getting its basic product from a spring in Dobra , a district of Bad Liebenwerda in southern Brandenburg . Only one Spreequell sales organization remained in Berlin. The wells and the filling plant at Indira-Gandhi-Straße 25 were given up by Spreequell. The beverage wholesaler Preuss Münchhagen GmbH is based on the site today.

By moving the bottling location, the mineralization of the Spree spring products also changed . While the Berlin Mineralbrunnen belong to the mineral-rich wells (sum of the dissolved minerals: 1072 mg / l) and are rich in calcium , the spring in Bad Liebenwerda has a rather low mineralization (86 mg / l).

history

The company was founded in the GDR in 1969 as Operation VII (plant for non-alcoholic beverages) of the VEB Beverage Combine Berlin . After the political change , Spreequell was taken over in 1990 by the newly founded Holding Brau- und Erfrischungsgetränke AG Berlin (BEAG), into which the VEB Berliner Kindl Brewery was also integrated. BEAG was a joint venture between the Brau und Brunnen Group (BBAG). In 1991 the takeover took place as a full BBAG subsidiary in the form of the newly founded Spreequell Mineralbrunnen GmbH . In 2004 BBAG was taken over by the Oetker Group . In 2005, Oetker sold most of its mineral water division to Hassia Mineralquellen GmbH , which Spreequell sold a short time later to the Rhön Sprudel Group, which had already bottled Spreequell for Oetker Spreequell in Bad Liebenwerda .

In 2003 the Spreequell brand had a level of awareness of 93% in Berlin and Brandenburg (according to Forsa research) .

Web links

Individual evidence

  1. ^ Opinion on the closure of Spreequell. Press and Information Office of the State of Berlin, May 7, 2002, accessed on September 15, 2016 (German).
  2. ^ Spreequell story. In: www.spreequell.de. Retrieved September 15, 2016 .
  3. ↑ Analysis values ​​for mineral and Table water ordinance. Retrieved on September 15, 2016 (German, No. 30 in the table. Information from Spreequell GmbH of July 22, 1990).
  4. ↑ The mineral water of the Bad Liebenwerda mineral springs. (No longer available online.) May 25, 2015, archived from the original on September 16, 2016 ; accessed on September 15, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.trinkwasser-info.com
  5. ↑ The history of the Spreequell mineral fountain. ( Memento of the original from October 2, 2008 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Spreequell website @1@ 2Template: Webachiv / IABot / www.spreequell.de
  6. ↑ Rhönsprudel buys Spreequell . In: Berliner Morgenpost , July 22, 2005.
  7. ↑ Thirst never dies. In: Der Tagesspiegel , August 26, 2009