Styrian volcanic land
Steirisches Vulkanland is a marketing term from the tourism industry and describes a region in southeastern Austria consisting of 33 municipalities .
history
33 communities from the south-east of Styria in the districts of South-East Styria , Hartberg-Fürstenfeld and Weiz have joined forces in the Association for the Promotion of the Styrian Volcanic Region. With funding from the LEADER + program of the European Union , an attempt is made to strengthen the economy and cohesion in the region.
The name Steirisches Vulkanland is derived from the remains of volcanoes that are still visible in the region today as hills. These date from around 17 million years ago (in the Miocene ) and from a more recent period of volcanism around 2 million years ago ( Pliocene ); the best known of these is the Gleichenberger Kogel .
In April 2012, the Styrian state government decided to merge the districts of Radkersburg and Feldbach with effect from January 1, 2013 to form the "Vulkanland district". After protests broke out in the affected districts, but also on the part of the umbrella brand Styrian Vulkanland , the state government abandoned this plan and referred to the merged districts as the district of Southeast Styria .
marketing
Marketing around the term focuses on culinary art ( what grows here has value ), handicrafts ( we create quality of life ), the "region of vitality" ( visiting volcanic land ) and energy ("energy vision 2025").
Web links
Individual evidence
- ^ ORF Styria: Further district mergers: 6 become 3 . Article of April 20, 2012.
- ^ ORF Styria: "Vulkanland" became "Südoststeiermark" . Article of April 23, 2012.