TET city
The TET city was an unrealized urban development project by the German biscuit manufacturer Hermann Bahlsen .
In 1916 and 1917, Bahlsen had plans developed for a retort town that he wanted to build in Buchholz on today's Podbielskistraße in Hanover . The city for around 17,000 people was to become both a place of residence and work for the employees of the Bahlsen plants; the intended name TET-Stadt referred to the trademark derived from ancient Egyptian with which Bahlsen products are still today.
Based on the TET signet, all buildings in the TET city should be based on ancient Egyptian sacred and secular buildings . In addition to factory buildings for pastry production and numerous residential buildings , cultural facilities such as a theater were also planned . The young graphic artist Martel Schwichtenberg was to take over the design of the ensemble , while the architect Bernhard Hoetger was to be responsible for the planning of the constructions and the drafts of the sculptures . In 2018, after more than 80 years, a statue of Hoetger, rescued from the Nazis, depicting the TET goddess , was found and returned to its place at the Bahlsen headquarters in Hanover.
The plans to build the TET city were abandoned in 1919. The Liststadt housing estate was built on the planned area from 1929 to 1931 . In 2013, the Lower Saxony State Museum in Hanover exhibited a 3D simulation of the TET city created by the Hildesheim / Holzminden / Göttingen University (HAWK) and sculptures by Bernhard Hoetger that were influenced by Egypt.
literature
- Ralf Bormann: Hanoverian Egyptomania . In: Unbuilt cities (StadtBauwelt 206 / Bauwelt 24/2015), pp. 30–37
- Ralf Bormann: Cat.-No. 67-73, 75-88 . In: Katja Lembke (Ed.), Fascination Nefertiti. Bernhard Hoetger and Egypt , exhibition catalog of the Lower Saxony State Museum Hanover, Hanover 2013, pp. 178–195
- Nadine Haepke: The TET city. An Egyptian metropolis for Hanover . In: Katja Lembke (Ed.), Fascination Nefertiti. Bernhard Hoetger and Egypt, exhibition catalog of the Lower Saxony State Museum in Hanover, Hanover 2013, pp. 92–109
- Ralf Dorn: Between Egyptomania and architecture parlante - Bernhard Hoetger's TET city design for Hermann Bahlsen . In: Hannoversche Geschichtsblätter 66, 2012, pp. 67–90.
- Volker Ilgen, Dirk Schindelbeck: In the beginning there was the advertising column - Illustrated German advertising history . Scientific Book Society, 2006.
- The advertising art of the Bahlsen biscuit factory in Hanover from 1889-1945 - Doctoral thesis by Reiner Meyer at the Georg-August University in Göttingen (especially on the TET city from page 231; PDF file; 11.25 MB)