The Ringer (short film)

Movie
German title	The ringer
Original title	The ringer
Country of production	United States
original language	English
Publishing year	1972
length	18 minutes
Rod
Director	Jeff Lieberman
script	Jeff Lieberman
music	Elliot Chipruth
cut	Jonathan Pontell
occupation
	David Groh : Advertising specialist; Charles McGregor : Advertising Specialist; Elliot Chiprut : musician; Jeff Lieberman : Drug Dealer;

The Ringer is an American short film directed by Jeff Lieberman in 1972. The film is a parody and criticism of the advertising industry .

action

At the beginning, two teenagers are shown trying to inject heroin . In doing so, however, they miss the vein.

Now three storylines follow. An advertising agency tries to market the wrestler, a kind of nose ring , with the help of a commercial. In addition, the band Leo, Hoak & Persol is recording their debut album. The record company's marketing company wants fan-based marketing. A group of drug dealers, on the other hand, would like to sell their new, hip drug in tablet form to the people. This all comes together in a marketing campaign: one of the musicians appears on a talk show with a brisk advertising slogan for the nose ring and young people take the new fashion drug in a listening session for the album.

The two young people from the beginning are now shown. While they try to get the shot again, the girl jerks her head towards the camera and shows her wrestler with a crazy look. You can hear the diabolical laughter of the advertising department from off.

background

The Ringer is a Pepsi- sponsored anti-drug film aimed at school groups in the United States. It originated at one of the first highs of the drug hysteria in the United States, when LSD, and later heroin, became popular among teenagers. In fact, the film is more of an announcement against marketing itself. Lieberman was able to sell this as an analogy to his production company King Features . Due to protests from various students who started booing at the end of the day when the Pepsi logo appeared, Pepsi had himself cut out of the credits.

The film was later added as an extra to the Blue Sunshine DVD release.

Web links

The Ringer (short film) in the Internet Movie Database (English)

Individual evidence

↑ Elizabeth McCarthy, Bernice M. Murphy: Lost Souls of Horror and the Gothic: Fifty-Four Neglected Authors, Actors, Artists and Others . McFarland, 2016, ISBN 978-1-4766-6314-2 , pp. 131 ( google.de [accessed April 20, 2020]).
↑ ^a ^b Jon Towlson: Subversive Horror Cinema: Counter Cultural Messages of Films from Frankenstein to the Present . McFarland, 2014, ISBN 978-0-7864-7469-1 , pp. 155 ( google.de [accessed April 20, 2020]).
↑ Douglas Pratt: Doug Pratt's DVD: Movies, Television, Music, Art, Adult, and More! UNET 2 Corporation, 2004, ISBN 978-1-932916-00-3 , pp. 174 f . ( google.de [accessed April 20, 2020]).
^ The Ringer in the online film database . Retrieved April 21, 2020

[1] Elizabeth McCarthy, Bernice M. Murphy: Lost Souls of Horror and the Gothic: Fifty-Four Neglected Authors, Actors, Artists and Others . McFarland, 2016, ISBN 978-1-4766-6314-2 , pp. 131 ( google.de [accessed April 20, 2020]).

[:0-2] Jon Towlson: Subversive Horror Cinema: Counter Cultural Messages of Films from Frankenstein to the Present . McFarland, 2014, ISBN 978-0-7864-7469-1 , pp. 155 ( google.de [accessed April 20, 2020]).

[3] Douglas Pratt: Doug Pratt's DVD: Movies, Television, Music, Art, Adult, and More! UNET 2 Corporation, 2004, ISBN 978-1-932916-00-3 , pp. 174 f . ( google.de [accessed April 20, 2020]).

[4] The Ringer in the online film database . Retrieved April 21, 2020