Tiens
| Tiens Group Co., Ltd. 天 狮 集團 股份有限公司
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| legal form | Corporation |
| founding | August 3, 1995 |
| Seat | Tianjin , PR China |
| management |
Li Jinyuan ( CEO and Founder) |
| Number of employees | 8,000 (2010) |
| sales | $ 4.6 billion (2010) |
| Branch | Conglomerate direct sales |
| Website | www.tiens.com |
Tiens [ ˈti: ɛns ] (from the Chinese 天 狮 ( Tiānshī , sky lion ), word formation from 狮 ( shī , lion) and 天 ( tiān , sky); proper spelling TIENS ) is a multinational conglomerate that mainly operates in the biotechnology , logistics , Operates in finance , real estate , international trade , direct sales , retail , e-business , education and tourism . The group is currently also doing business with financial and industrial capital. The head office is in Tianjin , a port city in the People's Republic of China .
activity
The group was founded in 1995 by Li Jinyuan and at the beginning of its existence had to deal with great difficulties in establishing and expanding. From the spring of 1998 he was able to establish himself on the world market . His first business activity was the export of Chinese medicines , calcium tablets and coffee powder . Today, an assortment of specially produced foods , medicines, dietary supplements and cosmetics generates the majority of sales.
The products reach the end users directly through around 9 to 12 million direct sellers worldwide without intermediaries or resellers. In 2009, 16 million customers in 190 countries were regularly supplied. Most of the customers live in the Russian Federation and 60,000 customers in Germany .
With the second business model, recommendation marketing (also called multi-level marketing ), Tiens has its products sold to end customers via independent consultants. The consultant can be a middleman or reseller, or even just hold an intermediary position. Tiens says it employs more than twelve million direct sellers worldwide. In Germany, over 40,000 technical advisors are registered with Tiens. The number of middlemen, on the other hand, is largely unknown. Tiens has 5,000 permanent employees, 35% of whom, according to the company, have a master's degree.
Tiens donated according to their own statement in the past 200 million US dollars to charitable causes and to social institutions.
At the beginning of May 2015, CEO Li Jinyuan traveled with around 6,400 employees on the occasion of the 20-year partnership with the French region of Côte d'Azur on a four-day holiday to France and visited Paris, Monaco, Nice and Cannes. The employees were quartered in 140 hotels and traveled with specially chartered TGV trains.
criticism
Former Tiens employees say that the products they sell are medically ineffective. In addition, the appearance of the company president Li Jinyuan and the almost personality cult around his figure are heavily criticized.
Group companies (selection)
Smaller business units such as Tiens Biotech Group USA, which existed until 2011, were listed on NASDAQ in September 2003 and on AMEX in April 2005 . In 2010, the company had a turnover of 41.34 million US dollars and employed 1,380 people.
In Berlin, there is Tiens Europe GmbH with headquarters at Bundesallee 184/185 and Tiens Europe Region GmbH & Co. KG. The managing directors are Ms. Li Baolan and, since 2011, Mr. Li Aijun. The other wholly owned subsidiaries include Berlin-based Tianshi GmbH and Haus Zeit GmbH. The affiliated companies of Tiens Europe GmbH include Tian Yuan Capital Development Ltd., Fuhong Development and Giant Horst Development.
Web links
- Official website of Tiens Germany (Tianshi GmbH)
- Official site of the Tiens Group (English)
- Produk Tiens Indonesia
Individual evidence
- ↑ a b c TIENS - About Us ( Memento of the original from May 5, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed December 1, 2009.
- ↑ TIENS in Germany ( Memento of the original from October 21, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed December 1, 2009.
- ↑ de.euronews.com
- ↑ Georg Blume : Golden boy from Tianjin . In: Die Zeit , No. 37/2008
