Toyoda Kiichirō

Kiichirō Toyoda

Toyoda Kiichirō ( Japanese 豊 田 喜 一郎 ; * June 11, 1894 ; † March 27, 1952 ) was a Japanese industrialist and the son of Toyoda Sakichi , the founder of the Toyoda Loom Works .

Shortly before his own death, his father Toyoda Sakichi induced his son Toyoda Kiichirō to follow his dream and build an automobile plant. Kiichirō made the decision that the Toyoda Loom Works would also be active in the automotive sector, which at that time could be regarded as a risky company. He created what would later become the Toyota Motor Corporation .

Due to a decline in sales and profits, he retired from the company in 1948; he died four years later. In 1957 his cousin and confidante Toyoda Eiji became the company director of Toyota Motor Corporation and was responsible for the successful worldwide expansion and the start of Japan's well-known luxury brand Lexus .

Kiichirō's son Shōichirō Toyoda (* 1925) was Chief Executive Officer (Japanese daihyō-torishimariyaku -shachō) from 1992 to 1999 , and his eldest son, Akio Toyoda (* 1956), has held this position since 2009.

Web links

Commons : Toyoda Kiichirō  - collection of images

Japanese name: As is common in Japan, the family name comes before the first name in this article . Thus Toyoda is the family name, Kiichirō the first name.