Valensina

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Valensina GmbH
legal form GmbH
founding 1967
Seat Mönchengladbach
management Tino Mocken, Felix Müller
Number of employees 394 (group)
sales 220 million euros
Branch Beverage manufacturing
Website www.valensina.de
Status: 2020

The Valensina GmbH is a German manufacturer and distributor of fruit juices and juice drinks. The company is based in Mönchengladbach in North Rhine-Westphalia .

history

Hitchcock, beverage brand of the Valensina GmbH subsidiary of the same name

The founder of the Valensina company, Rolf H. Dittmeyer (1921–2009), worked for the food wholesaler Edeka from 1955 and built up a sales network for fresh fruits. In 1960 Dittmeyer set up his own business with the idea of producing fruit juices filled directly into bottles in the harvest country . The brand name "Valensina" was registered in 1961 and registered in 1963. With its fruit juices, Dittmeyer was the exclusive supplier to the Olympic Games from 1972 to 1984 . In 1975 the “ Punica ” brand was added.

After a sudden hearing loss in 1984, Dittmeyer sold his group of companies to the US consumer goods manufacturer Procter & Gamble .

From 1988 to 1992 Dittmeyer appeared personally in television commercials in which he advertised Valensina with the phrase "Either freshly squeezed or Valensina" . He was talked about in the media as "Uncle Dittmeyer".

In 1998 Dittmeyer bought back the Valensina brand and set up its own production facility in Bremen with Dittmeyer KG and around 50 employees. In July 2001 he had to file for bankruptcy. In November 2001, the takeover of the brand by Sportfit Fruchtsaft GmbH & Co. KG (shareholder: almost 75 percent Wilfried Mocken, blocking minority at Underberg AG ) became known. The plant in Bremen was not taken over. In 2013, Sportfit was merged with Valensina GmbH .

Due to the tense situation on the German market, many producers had problems working economically. To secure the financing, Valensina issued bonds worth 50 million euros in 2011 . In the following year, bonds to the value of 15 million euros were issued again. The repayment was due in 2016.

In January 2014 it became known that Valensina was looking for an investor; In 2013, the US investment bank Lincoln International was commissioned to look for a buyer. In November 2013, the bank was looking for interested parties for a full takeover.

In November 2015, Valensina confirmed that the European subsidiary of the Thai Boon Rawd Brewery will in future hold a 49% stake in Valensina through a capital increase.

Ownership structure

Shareholdings and Subsidiaries

  • Wolfra Kelterei GmbH , Erding
  • Hitchcock GmbH , Mönchengladbach
  • FSP Freshness ( FSP Fresh Juice Fresh Production GmbH ), Mönchengladbach: founded in 1993, taken over by Valensina in 2009; specializes in chilled juices (not from concentrate); market leader in the German food retail sector, operates the largest production company for chilled fresh juices in Germany, holding companies in the Netherlands ( FruityKing Vers Sap BV , Barendrecht ).

Web links

Individual evidence

  1. a b [1]
  2. Valensina (word mark). In: tmdb.eu. Retrieved March 24, 2017 .
  3. Birger Nicolai: Underberg boss buys the brand name Valensina . In: Die Welt , November 20, 2001, accessed July 1, 2017.
  4. lincolninternational.com z. B. Donath.
  5. Healthy, but in need of help: Valensina is looking for buyers - company . In: Frankfurter Allgemeine Zeitung . January 18, 2014. Retrieved May 5, 2014.
  6. ^ Company: Thai investor at Valensina . n-tv.de, November 9, 2015.