Rolf H. Dittmeyer

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Rolf H. Dittmeyer (born April 27, 1921 in Laage ; † May 17, 2009 in Hamburg-Rissen ) was a German entrepreneur in the fruit and fruit juice sector and founder of the Valensina and Punica beverage brands .

Life

Dittmeyer came from the Mecklenburg town of Laage near Rostock . After his release from American captivity, he began to study philology and English in Rostock in 1947 .

After an apprenticeship in the fruit trade department of Richard Ernst Moser's company , he built up a sales network for fresh fruit from 1955 for the food wholesaler Edeka . In 1960 Dittmeyer set up his own business with the idea of producing fruit juices filled directly into bottles in the harvest country . His wife Hannelore invented the brand name “ Valensina ” in 1967. From 1972 to 1984 he was the exclusive supplier of his fruit juices to the Olympic Games . The " Punica " brand was created in 1975. From 1979 Dittmeyer began building the largest orange plantation in Europe on the Spanish Atlantic coast .

Dittmeyer family grave, Nienstedten cemetery

After a sudden hearing loss in 1984, Dittmeyer sold his group of companies to the US consumer goods manufacturer Procter & Gamble . From 1988 to 1992 Dittmeyer appeared personally in television commercials in which he advertised Valensina with the phrase "Either freshly squeezed or Valensina" . He was talked about in the media as "Uncle Dittmeyer". The music group The School Children Accumulated caused a scandal in 1991 with "Kill-Onkel-Dittmeyer" T-shirts and corresponding lines of songs. A lawsuit against the distribution of the T-shirts was unsuccessful.

In 1998 Dittmeyer bought back the Valensina brand and set up its own production facility in Bremen with Dittmeyer KG and around 50 employees. In July 2001 he had to file for bankruptcy. Since then, Valensina has been part of sportfit Fruchtsaft GmbH & Co. KG in Rheinberg .

Until his death he lived in Rissen in the west of Hamburg. Dittmeyer died on May 17, 2009. He was buried in the Nienstedten cemetery in Hamburg.

Web links

Commons : Dittmeyer's Frucht-Plantagen  - Collection of pictures, videos and audio files

Individual evidence

  1. ↑ Freshly pressed . In: Der Spiegel . No. 32 , 1991 ( online ).
  2. ↑ cf. Uncle Dittmeyer died at focus.de, May 24, 2009
personal data
SURNAME Dittmeyer, Rolf H.
BRIEF DESCRIPTION German entrepreneur
DATE OF BIRTH April 27, 1921
PLACE OF BIRTH Laage
DATE OF DEATH May 17, 2009
Place of death Hamburg cracks