Waldemar Pförtsch

Waldemar Pförtsch (born September 19, 1951 in Bamberg ) is a German university professor , management consultant and specialist book author for business administration and international corporate management.

Life

Pförtsch holds degrees in business administration and economics and received a doctorate in social sciences from the Free University of Berlin . He was an advisor to the United Nations Organization for Industrial Development and has worked for international consulting companies for many years.

After various professorships, including professor of international marketing at the University of Villingen-Schwenningen (1998–2000), guest lecturer at the Kellogg Graduate School of Management , Northwestern University and lecturer in strategic corporate management at the Lake Forest Graduate School of Management ”, he is Professor of International Business Management at Pforzheim University and visiting professor in the Executive MBA Program at the Liautaud Graduate School of Business University of Illinois in Chicago and at the IIT Illinois Institute for Technology. From 2007 to 2010 he held the Business Marketing Professorship at the China Europe International Business School (CEIBS) in Shanghai . He was then a research officer there and has been visiting professor for business marketing since 2012.

Waldemar Pförtsch published a series of textbooks (English and German) on issues of marketing, international business management and strategic management , most recently in collaboration with the US marketing guru Philip Kotler on B2B Marketing, and Indrajanto Müller ingredient branding written . In addition, he has several articles on international management in German, English and Chinese.

Pförtsch is married, has three children and lives in Stuttgart.

Works

Katherine Xin, Arthur Yeung, Waldemar Pförtsch, Shengjun Liu: The Globalization of Chinese Companies - Strategies for Conquering International Markets ,
Wiley (2012) ISBN 978-0470828786
Waldemar Pförtsch, Joseph Giglierano, Robert Vitale: Business to Business Marketing - Analysis and Practice , Prentice Hall (2010) ISBN 978-0136058281
Philip Kotler , Waldemar Pförtsch: Ingredient Branding - Making the Invisible Visible , Springer Verlag Heidelberg (2010) ISBN 978-3642042133
Waldemar Pförtsch, Peter Godefroid: Business-to-Business Marketing , Friedrich Verlag (2009) ISBN 978-3470471747
Philip Kotler, Waldemar Pförtsch, Ines Michi: Business-to-Business Brand Management. The Success Dimensions of Business Brands. Springer Berlin (2006) ISBN 3540253602
Waldemar Pförtsch, Indrajanto Müller: The brand in the brand - the meaning and power of ingredient branding , Springer Verlag Berlin Heidelberg New York (2006) ISBN 3-54030-057-0
Klaus Koziol , Waldemar Pförtsch, Steffen Heil: Social Marketing. Successful marketing concepts for non-profit organizations , Schäffer-Poeschel (2006) ISBN 3791025112
Waldemar Pförtsch, Michael Schmid: B2B brand management. Concepts - Methods - Case Studies , Vahlen (2005) ISBN 380063144X
Waldemar Pförtsch: With a strategy on the Internet. Qualification as an opportunity for companies , business education and knowledge (2002) ISBN 3821476036

Ekbert Hering, Waldemar Pförtsch, Peter Wordelmann: Internationalization of medium- sized companies , Bertelsmann Bielefeld (2001) ISBN 3763909265

Waldemar Pförtsch: Living WEB - Tried and tested applications, strategies and future developments on the Internet , MI (1999) ISBN 978-3478382809

Web links

personal data
SURNAME	Pförtsch, Waldemar
BRIEF DESCRIPTION	German economist, professor for international business and business administration
DATE OF BIRTH	September 19, 1951
PLACE OF BIRTH	Bamberg