White cola

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White Cola (English White Coke ) is the nickname for a variant of Coca-Cola produced in the late 1940s for Marshal of the Soviet Union Georgi Zhukov .

history

The Commander in Chief of the Allied Forces Dwight D. Eisenhower , a self-confessed Coca-Cola fan , introduced Zhukov, then head of the Soviet military administration in Germany , to the soft drink .

Since Coca-Cola was a well-known symbol of American imperialism in the Soviet Union and he feared Stalin's reaction if he was seen with one, Zhukov asked General Mark W. Clark to forward a special request to the company: him wanted a special colorless cola variant. Instead of the typical black, he suggested a transparent liquid, which corresponds to the vodka . Clark led the petition to President Truman on, the fact the Coca-Cola official James Farley contacted.

Farley then had the sugar color removed by the food chemist Mladin Zarubica and designed a customized bottle with a white lid and a red star as the logo . At least 50 boxes were delivered to Zhukov. While it often took until several weeks, was granted to the authorization to import goods to the Soviet Union, orders came from Coca-Cola without delay to their destination - as in the case of corresponding deliveries of the "White Cola" by the then Logistics Center Lambach from .

literature

See also

Individual evidence

  1. ^ Mark Pendergrast: Viewpoints; A Brief History of Coca-Colonization , The New York Times Web site, August 15, 1993. Retrieved August 3, 2014.
  2. ↑ В каком виде маршалу Жукову американцы поставляли кока-колу?
  3. ↑ Mark Pendergrast: For God, Country and Coca-Cola ( English ), Basic Books (2000). ISBN For God, Country and Coca-Cola.