Commercial artist

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A commercial artist at work in the 1960s (self-portrait Heinz Traimer ).

The profession of commercial graphic designer includes creative drafts and design for advertising purposes in production and services. It creates the technical and creative prerequisites for the production of any advertising material and creates the visual communication , an information channel to the buyer or consumer.

In addition to graphic and artistic-technical talent, the prerequisites are above all a wealth of ideas and creative abilities. Advertising graphics and design should use visual signals to inform about the advantages and benefits of the goods and services offered and usually also convey messages that evoke needs.

The area of ​​work ranges from advising the provider to drafting the graphic design of the advertising material and checking the printed matter. For about 20 years it has also included various preparatory and secondary work using electronic and photo-technical aids. The work takes place in your own studio or in the advertising department of the respective company. The daily work of the graphic designer (today: communication designer ) essentially includes the creation of print products, layout , typesetting , illustration , conception and design, typography , photography , drawing, desktop publishing, animation, prepress , web design , model making, packaging, grid systems . Graphic designers often have access jobs in the IT sector or study art. The university education to graduate graphic designer is also possible and offers a specialization z. B. in product design , commercial graphics or computer game design.

The graphic designer today works almost entirely on computer-based design. The training is not uniform, although there is graphic design at various technical colleges and universities as a degree (diploma), but the term "designer" is not protected. In recent years a large number of public and private schools have emerged that offer “designer training”, many of them also in the graphic field, which is why some of these graduates see themselves as graphic designers.

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