Werner Früh

Werner Früh (* 1947 ) is a German communication and media scientist .

Scientific career

After graduating from high school, Früh studied journalism , sociology , German and cultural studies at the Johannes Gutenberg University in Mainz . Also in Mainz , he did his doctorate in 1978 with an investigation into the connection between text design and text effect .

As early as 1976, Werner Früh worked as head of the department for text and media analysis at what was then the Center for Surveys, Methods and Analyzes (ZUMA) in Mannheim . In the early 1980s, he and Klaus Schönbach developed the dynamic, transactional model of media impact research .

In 1987, Früh was appointed to the professorship for applied media research at the Ludwig Maximilians University in Munich . From 1994 to 2013 he was professor for empirical communication and media research at the Institute for Communication and Media Studies at the University of Leipzig .

Reading, Understanding, Judging: Investigation of the Relationship between Text Design and Text Effect , Freiburg and Munich 1980
Content analysis , Munich 1981
with Klaus Schönbach: The dynamic, transactional approach. A new paradigm of media effects , in: Publizistik, 27. Jg. 1982, H. 1/2, S. 74–88
Conveying Reality through Mass Media: The Permanent Transformation of Reality , Opladen 1994
Violence potentials of the television offer: program offer and target group-specific interpretation , Wiesbaden 2001
Entertainment through television: A molar theory , Konstanz 2002
Edited together with Hans-Jörg Stiehler Theory of Entertainment. An interdisciplinary discourse , Herbert von Halem Verlag, Cologne 2003, ISBN 978-3-931606-58-9 .
Edited together with Felix Frey Narration and Storytelling. Theory and empirical findings , from the entertainment research series, Herbert von Halem Verlag, Cologne 2014, ISBN 978-3-86962-083-1 .

personal data
SURNAME	Early, Werner
BRIEF DESCRIPTION	German sociologist, communication and media scientist
DATE OF BIRTH	1947