Wolf Hirschmann
Wolf Rüdiger Hirschmann (born May 4, 1960 in Stuttgart ) is a German entrepreneur , consultant , author and speaker.
Life
After training in advertising and a managerial position in an advertising agency, he founded Slogan GmbH in 1984 for strategy consulting for marketing and sales as an independent entrepreneur. Then he was a lecturer at the Nuremberg Academy for Marketing. He was also a lecturer for an MBA executive course at the University Center for Further Education in Krems an der Donau and at the Steinbeis University in Berlin . He has published for marketing and future management in specialist articles and books .
In 2005 Wolf Hirschmann was appointed to Club 55, a community of European marketing and sales experts. From 2013 to 2017 he took on the honorary role of President there. During his tenure, the Award of Excellence was given to Dieter Zetsche , Klaus Fischer , Reinhold Würth and Götz Werner , among others .
Wolf Hirschmann is a certified coach (RKW). As a speaker, his focus is on future management, the vision and mission of companies and new business models.
As a member of the supervisory board and advisory board , he was on the steering committee of Dekra Certification for 8 years . Since 1998 he has been a member of the Supervisory Board of Bernhauser Bank eG.
Works
- The frequency system: customer contacts on new market routes. Bayreuth, Schmidt, 1998, ISBN 3-926258-18-7 .
- Marketing courage. Measurable corporate success. Effective customer loyalty. Successful new customer acquisition. Stockheim, Schmidt, 2003, ISBN 978-3-926258-29-8 .
- Direct marketing: Success through direct mail, mailings & Co. Berlin, Cornelsen, 2008, ISBN 978-3-589-23434-9 .
- Course element direct marketing. Berlin, Cornelsen, 2011, ISBN 978-3-589-23929-0 .
- Instructions for the future: 5 steps to take your company forward. Freiburg, Munich, Stuttgart, Haufe Group, 2016, ISBN 978-3-648-08503-5 .
Book contributions
- The only thing that still bothers is the customer. mi-Verlag, 1999, ISBN 978-3-478-24380-3 .
- Business Book of Horror. Gabal, 2008, ISBN 978-3-89749-844-0 .
- Sex sells. Gabal, 2006, ISBN 978-3-89749-623-1 .
- Sales Code 55.Börsenmedien Verlag, 2016, ISBN 978-3-86470-356-0 .
Web links
Individual evidence
- ↑ NÜRNBERGER AKADEMIE FÜR ABSATZWIRTSCHAFT GmbH - Trainer, Consultant and Coach of the NAA - Wolf Rüdiger Hirschmann
- ↑ Wolf Hirschmann, author at Club 55 Experts
- ↑ Awards - Club 55 Experts
| personal data | |
|---|---|
| SURNAME | Hirschmann, Wolf |
| ALTERNATIVE NAMES | Hirschmann, Wolf Rüdiger (full name) |
| BRIEF DESCRIPTION | German entrepreneur, consultant, author and speaker |
| DATE OF BIRTH | May 4th 1960 |
| PLACE OF BIRTH | Stuttgart |