yaez
|
yaez
The youth newspaper |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Area of Expertise | Youth magazine | ||||||||||
| language | German | ||||||||||
| First appearance | November 2003 | ||||||||||
|
|||||||||||
|
|||||||||||
| Homepage | www.yaez.de | ||||||||||
| ISSN | ISSN 1612-8257 | ||||||||||
| ZDB | ZDB ID 2518824-0 | ||||||||||
yaez is a free, bimonthly, 20 to 24 page youth newspaper for 14 to 21 year olds, which is available at schools and youth meeting places across Germany. yaez is currently published in a circulation of 363,115 copies at around 5,000 schools, with the focus of yaez being in southern Germany. The magazine covers topics such as lifestyle , books, films , music , stars and general education . The magazine is published by Yaez GmbH in Stuttgart.
history
On November 14, 2001 , the Internet school newspaper of the Free Waldorf School in Engelberg went online. On June 24, 2002, the magazine won 1st place in the Spiegel school newspaper competition in the online category. "An exception, the most professional site of all applicants," said the jury in the Spiegel-Verlag press release. Over time, the magazine separated from the school and under the direction of Janos Burghardt, yaez developed into an internet magazine for young people with a mix of politics and lifestyle. Since the beginning of 2003, concepts have been developed for a print title, which ultimately led to the publication of the first edition in autumn 2003. On May 31, 2007 the publishing house announced an expansion to Hessen for September 2007. In January 2008, yaez was also published in Rhineland-Palatinate and Saarland and thus covers the important area Nielsen III. Since September 2008, yaez has been published nationwide in over 5,000 schools and leisure facilities with a total circulation of 340,000 copies.
Surname
yaez originally goes back to the abbreviation [Y] et [a] nother [E] - [Z] ine, which should ironically point to the start of another magazine. Meanwhile, the meaning of the name is no longer communicated and yaez is a registered trademark in the newspaper / media sector.
subjects
In each issue there is a cover topic that deals with fundamental questions from the life area of young people. Breaking away from parental home, friendship, love, school and future fears and prospects are discussed. In the cultural sector, there are fixed sections that show background information and news from the Internet, television, film and music sectors. Yaez has several columnists who publish regularly in the yaez. This includes Spiegel Online columnist Marc Röhlig with the column "Titelnotizen" and Josephine Kroetz with her crime column "Achtung, fictional" (she is the daughter of Franz Xaver Kroetz and Marie-Theres Relin and has the book "Man muss die." Don't understand the world, you just have to find your way around it "published by Rowohlt).
In addition to the title topic and the categories, individual, often current topics are dealt with on special pages. The individual topics in 2005 were a. Sex, space, driver's license, sports, personal care. 2007 were u. a. the topics of technology trends, theater and engagement (according to media data). In 2008, the US election campaign was discussed twice (in the September edition and in the November edition) and in 2009 pages on the European and Bundestag elections.
financing
yaez contains labeled advertising / inserts.
Web links
Media portal of the Yaez publishing house
swell
- ↑ IVW quarterly reports: ( http://www.ivw.de/ )
- ↑ Spiegel-Verlag: Press release on the Internet school newspaper ( Memento from October 26, 2007 in the Internet Archive )
- ↑ Medienmagazin DWDL.de: Youth magazine "yaez" expands to Hessen
- ↑ Yaez Verlag Mediadaten 2008: ( http://www.yaez-verlag.de/mediadaten )
- ↑ Press release: youth magazine yaez nationwide ( Memento from March 4, 2016 in the Internet Archive ) (PDF; 225 kB)