Grandiosa: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Johncons (talk | contribs)
271 edits
Johncons (talk | contribs)
271 edits
Line 84: Line 84:
In the West-Norwegian municipality of [[Stranda]], there are actually two [[Orkla Group]] [[Stabburet]] pizza-factories. One Big One-factory, and one Grandiosa-factory.<ref>{{cite web | url=http://www.veiatlas.no/detail.php?siteid=816&PHPSESSID=7b86f0a82e43e0104a5bd544ceab909b | title = Stabburet AS Stranda, Kyrkjegata | author = Veiatlas.no - Din reiseplanlegger med presentasjon av norske hjørnestensbedrifter | accessdate = 2007-12-01 | language = Norwegian}}</ref>
In the West-Norwegian municipality of [[Stranda]], there are actually two [[Orkla Group]] [[Stabburet]] pizza-factories. One Big One-factory, and one Grandiosa-factory.<ref>{{cite web | url=http://www.veiatlas.no/detail.php?siteid=816&PHPSESSID=7b86f0a82e43e0104a5bd544ceab909b | title = Stabburet AS Stranda, Kyrkjegata | author = Veiatlas.no - Din reiseplanlegger med presentasjon av norske hjørnestensbedrifter | accessdate = 2007-12-01 | language = Norwegian}}</ref>
The [[American]]-style [[pizzas]] produced on the Big One-factory, are being sold as 'Big One' pizzas in [[Norway]]<ref>{{cite web | url=http://www.stabburet.no/big-one | title = Merker og produkter - Pizza - Big One Pizza | author = Stabburet | accessdate = 2007-12-02 | language = Norwegian}}</ref>, and as 'Grandiosa Pan Pizza' in [[Sweden]] and [[Finland]].<ref>{{cite web | url=http://www.grandiosa.se/ | title = Hitta din idealpizza (Click 'Pizzor' on the webpage, to get to the menu showing pictures of the different pizza-types being sold in Sweden) | author = Grandiosa | accessdate = 2007-12-01 | language = Swedish}}</ref><ref>{{cite web | url=http://www.grandiosa.fi/pannupizzat.cfm | title = Grandiosa - Pannupizzat | author = Grandiosa | accessdate = 2007-12-02 | language = Finnish}}</ref>
The [[American]]-style [[pizza]]s produced on the Big One-factory, are being sold as 'Big One' pizzas in [[Norway]]<ref>{{cite web | url=http://www.stabburet.no/big-one | title = Merker og produkter - Pizza - Big One Pizza | author = Stabburet | accessdate = 2007-12-02 | language = Norwegian}}</ref>, and as 'Grandiosa Pan Pizza' in [[Sweden]] and [[Finland]].<ref>{{cite web | url=http://www.grandiosa.se/ | title = Hitta din idealpizza (Click 'Pizzor' on the webpage, to get to the menu showing pictures of the different pizza-types being sold in Sweden) | author = Grandiosa | accessdate = 2007-12-01 | language = Swedish}}</ref><ref>{{cite web | url=http://www.grandiosa.fi/pannupizzat.cfm | title = Grandiosa - Pannupizzat | author = Grandiosa | accessdate = 2007-12-02 | language = Finnish}}</ref>


The [[Italian]]-style [[pizzas]] produced on the Grandiosa-factory are being sold as 'Grandiosa' pizzas in [[Norway]]<ref>{{cite web | url=http://www.stabburet.no/grandiosa-pizza | title = Merker og produkter - Pizza - Pizza Grandiosa | author = Stabburet | accessdate = 2007-12-03 | language = Norwegian}}</ref>, and as 'Grandiosa' pizzas of the type 'Perhepizzat' in [[Finland]].<ref>{{cite web | url=http://www.grandiosa.fi/perhepizzat.cfm | title = Grandiosa - Perhepizzat | author = Grandiosa | accessdate = 2007-12-01 | language = Finnish}}</ref>
The [[Italian]]-style [[pizza]]s produced on the Grandiosa-factory are being sold as 'Grandiosa' pizzas in [[Norway]]<ref>{{cite web | url=http://www.stabburet.no/grandiosa-pizza | title = Merker og produkter - Pizza - Pizza Grandiosa | author = Stabburet | accessdate = 2007-12-03 | language = Norwegian}}</ref>, and as 'Grandiosa' pizzas of the type 'Perhepizzat' in [[Finland]].<ref>{{cite web | url=http://www.grandiosa.fi/perhepizzat.cfm | title = Grandiosa - Perhepizzat | author = Grandiosa | accessdate = 2007-12-01 | language = Finnish}}</ref>


== References ==
== References ==

Revision as of 10:44, 3 December 2007

Grandiosa (also known as Grandis or Grandi) refers to the most popular frozen pizza in Norway. Grandiosa can also refer to the series of different Grandiosa variants. Grandiosa is originally an Italian word for great.

History

Production of the original Grandiosa started on February 11, 1980, then produced by Nora (now Stabburet) in Stranda in Møre og Romsdal. Grandiosa was one of the first frozen pizzas produced in Norway. The pizza became vastly popular and is still the most sold pizza brand in Norway, in defiance of increasing competition from other local and international brands. In 2002 Stabburet responded to increased competition in the frozen food segment by revived the brand with creative marketing and several new versions of Grandiosa. The pizza is also exported in smaller numbers to the neighbouring countries Sweden and Finland.

The pizza is subject to a lot of humorous debate, and is unquestionably a piece of modern culture, loathed and loved by Norwegians. It has has been called the "modern national dish" by some, others claim it is "a piece of cardboard", "laziness in a box" and even "refrigerated evil".[1]

In 2005 Grandiosa got its own unofficial book: "GrandiosaLAND". The book contains stories about the man who had a broken jaw and had to put his Grandiosa in the mix master so he could eat it, and many other stories about Grandiosa, and Norwegian favourite past times such as "hyttetur" (trips to cabins typically located close to the sea/fjords or up in the mountains), "russetid" (the close to lawless celebration of the high school diploma) and "dugnad" (the collective activity of helping one another with community tasks).

Market share

Grandiosa benefited from being first to the market and early creating surprisingly loyal customers. Lately Stabburet has used creative marketing to promote Grandiosa. Examples are their very successful SMS-vote marketing campaign for selecting new addition to the pizza in 2004. Another example is their hit mobile ring tone "Respekt for Grandiosa" (Respect for Grandiosa) which 300,000 downloaded within 1.5 months.[2]

A total of 260 million pizzas have been sold. Twenty million units of Grandiosa are produced each year for the 4.67 million citizens of Norway.[3] The average person eats about 5 Grandiosa pizzas per year showing how extremely popular "Grandis" is among young people. The reason for its popularity is that it is a Norwegian product, that it is easy to make, and, according to some, that it tastes nice. It is prepared in a stove for approximately 12 minutes at 225 degrees Celsius. 100 grams of Grandiosa gives 220 kcal (920 kJ). The normal price for a Grandiosa is about 25 NOK (about $4), and about 45 NOK (nearly $8) for the Lørdagspizza (Saturday Pizza).

Varieties

In addition to the original Grandiosa, there exists different varieties.

Introduced Name Type Notes
November 11, 1980 Grandiosa 'pizza-meat', cheese, tomato sauce and red bell pepper The original Grandiosa
2002 Grandiosa Mild Taco Taco spiced meat and tortilla chip Discontinued in favour of Kjøttdeig & Løk
2004 Grandiosa Pepperoni Pepperoni and oregano Lost to Kjøttdeig & Løk but is still sold regardless
2004 Grandiosa Kjøttdeig & Løk Minced meat and onion Winner of the 2004 pizza election
2005 Grandiosa Taco Taco spiced meat and corn Winner of the 2005 pizza election
2005 Grandiosa Pølse & Tomat Sausage and tomato Lost the election to Taco
Grandiosa Porsjonspizza Portion Pizza Small, plate-sized pizza
2006 Grandiosa Lørdagspizza Meatballs, beef and a dip Translates to Saturday Pizza. Needs extra sour cream for dip.
2007 Grandiosa Full Pakke Meatballs, beef, dip, pepperoni and ham.

Doubt surrounding the 'pizza-meat' binding-agent

There is some doubt surrounding which binding-agent is being used in the 'pizza-meat' mixture[4]. One of the webpages on the Stabburet website states that the binding-agent being used is soy protein[5], while another states that the binding-agent being used is gelatin based on swine.[6] In an 1997 article from the online editon of the Norwegian newspaper Dagbladet, the Factory Director, Ivar Moss, is being referred to as saying, with the Information Director in Orkla Foods, Håkon Mageli present, that they have recently switched the binding-agent from soy protein to gelatin.[7] On the Grandiosa boxes, it's saying, that the binding-agent being used is soy protein.[8][9][10]

Pizzas produced on the Grandiosa pizza-factory in Stranda, not being sold in Sweden

There seems to be a small paradox surrounding the fact that the extremely popular Norwegian Italian-style Orkla Group Stabburet Grandiosa pizzas[11] aren't being sold in Sweden, even if the less popular Norwegian American-style Orkla Group Stabburet Big One pizzas[12] are. (Under the product-name 'Grandiosa Pan Pizza', and the Orkla Group producer-label 'Procordia Food').[13]

In Sweden, only 'Grandiosa' pizzas produced on the Orkla Group Procordia Food pizza-factory in Vansbro in Dalarna in Sweden[14], and on the Orkla Group Stabburet Big One pizza-factory in Stranda in Norway, are being sold.[15]

In the West-Norwegian municipality of Stranda, there are actually two Orkla Group Stabburet pizza-factories. One Big One-factory, and one Grandiosa-factory.[16]

The American-style pizzas produced on the Big One-factory, are being sold as 'Big One' pizzas in Norway[17], and as 'Grandiosa Pan Pizza' in Sweden and Finland.[18][19]

The Italian-style pizzas produced on the Grandiosa-factory are being sold as 'Grandiosa' pizzas in Norway[20], and as 'Grandiosa' pizzas of the type 'Perhepizzat' in Finland.[21]

References

  1. ^ Sverre Bjørstad Graff (2002-07-01). "Grandiosa - den store testen!" (in Norwegian). Retrieved 2006-10-14.
  2. ^ Joakim Thorkildsen (2006-03-14). "300 000 har lastet ned Grandiosa-låt" (in Norwegian). Retrieved 2006-10-14.
  3. ^ Stabburet. "Merker og Produkter - Grandiosa" (in Norwegian). Retrieved 2006-10-14.
  4. ^ Stabburet. "Storhusholdning: Produktkatalog - Grandiosa Pizza 10x585g" (in Norwegian). Retrieved 2007-12-01.
  5. ^ Stabburet. "Storhusholdning: Produktkatalog - Grandiosa Pizza 10x585g" (in Norwegian). Retrieved 2007-12-01.
  6. ^ Stabburet. "Ernæring og helse - Næringstabeller - Grandiosa" (in Norwegian). Retrieved 2007-12-01.
  7. ^ Dagbladet. "Forretningshemmelighet til 25,90" (in Norwegian). Retrieved 2007-12-01.
  8. ^ Veggavisen. "Kultur - Mat og drikke - Hvordan kjøtt er det i Pizza Grandiosa (In this message-board thread, one of the users has added a picture of the Pizza Grandiosa box, taken with a digital camera, showing that it's saying on the box, that the binding-agent being used is soy protein)" (in Norwegian). Retrieved 2007-12-02.
  9. ^ Islam.no. "Salam Diskusjonsforum - Pludring og prat - Topic: Bacon-snacks (The users of this muslim message-board, seems to think that the binding-agent being used is soy protein)" (in Norwegian). Retrieved 2007-12-02.
  10. ^ Grandiosa. "Perhepizzat - Grandiosa (Click the 'Grandiosa Classic 585g'-link, to see that it's saying on the Finnish Grandiosa-website, that the binding-agent being used is 'soijaproteiina', soy protein)" (in Finnish). Retrieved 2007-12-01.
  11. ^ Stabburet. "Merker og produkter - Pizza - Pizza Grandiosa" (in Norwegian). Retrieved 2007-12-03.
  12. ^ Stabburet. "Merker og produkter - Pizza - Big One Pizza" (in Norwegian). Retrieved 2007-12-02.
  13. ^ Grandiosa. "Hitta din idealpizza (Click 'Pizzor' on the webpage, to get to the menu showing pictures of the different pizza-types being sold in Sweden)" (in Swedish). Retrieved 2007-12-01.
  14. ^ Procodia Food AB. "Våra produktionsanläggningar - Vansbro, Dalarna (Click 'OM PROCORDIA FOOD' and 'Produktionsanläggningar' on the webpage, to see the different production-sites)" (in Swedish). Retrieved 2007-12-02.
  15. ^ Grandiosa. "Hitta din idealpizza (Click 'Pizzor' on the webpage, to get to the menu showing pictures of the different pizza-types being sold in Sweden)" (in Swedish). Retrieved 2007-12-01.
  16. ^ Veiatlas.no - Din reiseplanlegger med presentasjon av norske hjørnestensbedrifter. "Stabburet AS Stranda, Kyrkjegata" (in Norwegian). Retrieved 2007-12-01.
  17. ^ Stabburet. "Merker og produkter - Pizza - Big One Pizza" (in Norwegian). Retrieved 2007-12-02.
  18. ^ Grandiosa. "Hitta din idealpizza (Click 'Pizzor' on the webpage, to get to the menu showing pictures of the different pizza-types being sold in Sweden)" (in Swedish). Retrieved 2007-12-01.
  19. ^ Grandiosa. "Grandiosa - Pannupizzat" (in Finnish). Retrieved 2007-12-02.
  20. ^ Stabburet. "Merker og produkter - Pizza - Pizza Grandiosa" (in Norwegian). Retrieved 2007-12-03.
  21. ^ Grandiosa. "Grandiosa - Perhepizzat" (in Finnish). Retrieved 2007-12-01.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Grandiosa&oldid=175456187"