7-Eleven
| 7-Eleven, Inc.
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|---|---|
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| legal form | Kabushiki-gaisha (joint stock company) |
| founding | 1927 |
| Seat | Chiyoda , Tokyo , Japan |
| management | Fumihiko Nagamatsu |
| Number of employees | > 50,000 (Japan and USA) |
| sales | > 35 billion euros (Japan and USA) |
| Branch | Conglomerate |
| Website | www.sej.co.jp |
7-Eleven (pronounced "seven-eleven") is an international conglomerate based in Chiyoda, Tokyo , as Seven-Eleven Japan Co. Ltd , which is owned by Seven & I Holdings (Japan). 7-Eleven operates the world's largest chain of retail stores in terms of number of stores and has stores in the following countries: Japan , USA , Thailand , South Korea , People's Republic of China including Hong Kong , Macau and Taiwan , Malaysia , Mexico , Canada , Australia , Singapore , Philippines , Indonesia , Denmark , Norway , Sweden , Vietnam . The focus of activities with a total of more than 57,300 branches are in East Asia (≈ 45,500 branches) and North America (≈ 14,000 branches). 7-Eleven is not active in the German-speaking countries.
Surname
Originally, the shops were open from 7:00 a.m. to 11:00 p.m., the company name came about from the time 7 am to 11 pm (7-11).
History and activities
The company was founded in 1927 in Oak Cliff , a suburb of Dallas, Texas. The markets were initially called "Tote'm", the name 7-Eleven has only been used since 1946. The largest number of 7-Eleven stores can be found in Japan . In the 1980s, the company ran into financial difficulties, and the Japanese retail company Itō-Yōkadō ( イ ト ー ヨ ー カ 堂 ) gained control and majority in 7-Eleven . The company is a subsidiary of Seven & I Holdings .
Today there are more than 57,300 stores worldwide. Only a small part of these are branches of the group, the rest is operated by independent franchisees . No consolidated figures are known for global sales and global headcount. The largest subsidiaries are located in Japan and the USA. 7-Eleven Japan had approximately 5,700 employees and retail sales of 2 trillion yen in 2011 (approximately 20 billion euros). 7-Eleven USA had approximately 47,000 employees in 2010 and $ 16.7 billion in retail sales. The number of employees in the franchise branches is unknown.
In 2004, the Norwegian licensee Reitan Group announced that it would open a 7-Eleven shop in Berlin by 2006 and then quickly expand the German network to 100 stores. So far, this plan has not been implemented, so that 7-Eleven is not present in Germany.
As a rule, the branches are designed as small, simple shops that offer everyday items and thus conceptually correspond to a convenience shop .
In the USA, Canada and Australia, some 7-Eleven stores also sell fuel ( e.g. Citgo and Shell ). The advertising slogan in the US is: Oh Thank Heaven for 7-Eleven ( Thank Heaven for 7-Eleven ).
On August 4, 2020, it was announced that 7-Eleven would acquire all 3,900 Speedway convenience stores from Marathon Petroleum for $ 21 billion. This brings the total number of stores in the USA and Canada to 14,000.
marketing
From 1981 to 1991 7-Eleven was the main sponsor of the cycling team that bore the company's name. After 7-Eleven left, it became Team Motorola .
The chain surprised in North America in 2007 with an unusual advertising campaign: all North American supermarkets sold Simpsons products such as "Buzz-Cola". Twelve markets were even renamed to the "Kwik-E-Mart" known from the Simpsons series.
Web links
Individual evidence
- ↑ a b 7-11 around the world . sej.co.jp. Retrieved November 22, 2015.
- ^ A b 7-Eleven Acquires Speedway and Transforms US Store Network. In: sdcexec.com. August 5, 2020, accessed on August 5, 2020 .
- ↑ Milestones - Page of the 7-11 Company (in English)
- ↑ a b Corporate Profile . sej.co.jp. Retrieved August 14, 2012.
- ↑ Figures on 7-Eleven franchisees
- ↑ 7-Eleven: 100 Capital City Shops . In: FOCUS Online . August 26, 2004. Retrieved August 14, 2012.
- ↑ Maria Halkias: Kwik-E-Mart gamble pays off for 7-Eleven. In: The Dallas Morning News . July 30, 2007, archived from the original on August 13, 2007 ; accessed on March 4, 2013 .