99pro

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The 99pro media GmbH is a television production company based in Leipzig. The company is a wholly owned subsidiary of 99pro group GmbH, whose sole shareholder until July 2020 was Bernd Schumacher . On July 16, 2020, RTL Studios, a subsidiary of RTL Group, took over 99pro. 99pro develops and produces Docu-Soap formats, reports and documentaries for private television and for public broadcasters. The company philosophy is based on non-fictional, authentic television. For the four-hour documentary “Asternweg - A road with no way out”, the company received the German Television Award in 2016 in the “Best Report / Documentation” category. The medium-sized company has 100 permanent employees.

development

In 2000, TV journalist Bernd Schumacher founded 99pro media gmbh in Leipzig. He started with the vision of creating his own formats. The starting point of the development work was and is - according to Schumacher - “the question of what really moves us and what makes us the people we are.” First of all, the Leipzig crew found island formats in magazine programs, among other things. a. the “Three Lives” series and the “Blue Friday” section, which were successful as part of the ProSieben lunchtime magazine SAM.

First formats

99pro shot her first docu soap "Die Teenie-Mama" in 2003 in 12 episodes for the station ProSieben. In 2005 Bernd Schumacher developed and produced the docu-soap "We are family", which was broadcast daily. The restart of the format became the most successful of the ProSieben Daytime in the last five years. A double episode in the series was nominated for the Grimme Prize in 2006.

In 2006 99pro media developed the 6-part docu-soap “Prima Klima” for WDR , which was broadcast as a series on ARD in 2007. From 2008 to 2013 the company produced the VOX format " Auf und aus ", which showed young people breaking into the world.

Daniela Katzenberger and Goodbye Germany

In 2009 Daniela Katzenberger appeared for the first time in “Auf und vom” . The young woman from Ludwigshafen traveled to Los Angeles to apply for the American Playboy . The beautician quickly won the hearts of the audience - first with “Auf und vom”, then with “ Goodbye Deutschland ” and from autumn 2010 in her own format “ Daniela Katzenberger - Naturally Blond ”. Up to 2014, 99pro produced 75 programs in seven seasons with the "cat" and built "Daniela Katzenberger" as a personality brand. For this, the company was honored with the international Lima Award as "VIP Brand of the Year". Katzenberger's biography "Be smart, act stupid" was the third best-selling paperback non-fiction book in Germany in 2012.

Since 2011 99pro has been one of the producers of the emigrant format “ Goodbye Germany ”. 99pro focuses on authentic characters, achievable goals and long-term observations. This path led to successful spin-offs such as “Goodbye Germany - Viva Mallorca” for the VOX primetime on Monday evening.

German television award for the “Asternweg” and the consequences

From summer 2014 to spring 2016, 99pro created a long-term documentation about people in a socially deprived area in Kaiserslautern , the so-called " lime kiln ". The TV premiere “Asternweg - A road with no way out” ran in April 2015 in the VOX series “The Big Saturday Documentation”. The four-hour documentary reached 8.0% of viewers in the target group of 14–49 year olds and was awarded the 2016 German Television Prize. This was the first time that a private television production received the German Television Prize in the “Best Report / Documentation” category. The broadcast of the second four-hour documentary entitled “Asternweg - a year later” achieved a 12.8% market share in the target group of 14–49 year olds in April 2016 - that was the best value on this documentary broadcasting slot up until then. 99pro media has been shooting reports for ZDF and ZDFinfo since 2016 , as well as individual episodes of "SAT.1 Reportage". In 2017 the company produced a four-hour documentary on the federal election entitled “We choose. 6 families and their parties. "

Between tulle and tears and current developments

In February 2016, 99pro aired 10 episodes of a format that shows bridal advisors in highly emotional sales situations. After a successful start, "Between Tulle and Tears" has been a fixed program component of the VOX Daytime since August 2016 and runs daily at 5:00 pm. With “Little Heroes - Very Big”, 99pro media enriched the RTL II channel in autumn 2017 with an in-house production that breaks new ground. The format shows children and young people who have a severe handicap or who have to fight for their lives. The Docu soap tells the life of the protagonists from their own point of view. A Facebook channel and an Instagram account that the kids create themselves are part of the program. The series goes into the 2nd season in 2019. On behalf of VOX and in co-production with EndemolShine, 99pro realized the second season of the Israeli format “6 Mothers” (broadcast: December 2017). From 2018, 99pro media will increasingly focus on developing and marketing its own format licenses as the basis for serial documentary formats that it produces itself. These include: “simply hairy” ( RTL II , from April 2018), “young, female, boss” (RTL II, from August 2018) and “2 families 2 worlds” ( RTL , from August 2018).

Awards

  • 2007 Grimme Prize nomination for “We are Family” - double episode: Mama is a butterfly
  • 2011 nomination of the program “Goodbye Germany” (VOX) for the German Television Award in the category: Best Docutainment
  • 2011 Lima Award for the “Daniela Katzenberger” brand as VIP Brand of the Year
  • 2011 nomination of the TV format and the brand "Daniela Katzenberger" for the kress award in the category: brand transformation
  • 2011 TV rate meter award for the series "Daniela Katzenberger - Naturally Blond" in the category: Best Reality Show
  • 2016 German television award for the VOX documentary "Asternweg - A road with no way out" in the "Best Report / Documentation" category

Web links

References

  1. ↑ RTL Studios takes over 99pro Media. In: quotenmeter.de. July 16, 2020, accessed July 16, 2020 .
  2. ↑ https://www.presseportal.de/pm/25171/931879
  3. ↑ https://www.promiflash.de/news/2011/11/13/daniela-katzenberger-gewinnt-lima-award.html
  4. ↑ http://www.licensing.org/news/lima-germany-award-winners-announced/
  5. ↑ https://www.lehmanns.de/listing/1962-spiegel-jahresbestseller-2012-sachbuch-taschenbuch
  6. ↑ https://www.theeuropean.de/alexander-wallasch/10018-asternweg-eine-strasse-ohne-ausweg
  7. ↑ Archived copy ( memento of the original dated December 5, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.vox.de
  8. ↑ http://www.deutscher-fernsehpreis.de/verleihung/nominierungsdetails/details-2015/2015-beste-dokumentation-reportage-asternweg/
  9. ↑ http://www.quotenmeter.de/n/84727/zweite-asternweg-doku-bei-vox-ueberfluegelte-sogar-prosieben
  10. ↑ https://www.vox.de/cms/sendung/ Zwischen-tuell-und- traenen.html