Albert Latz
Albert Latz (born August 29, 1855 in Euskirchen ; † 1923 ) was a German entrepreneur and is considered the inventor of the dog biscuit .
Life
Albert Latz was a "dog lover". He bred domestic dogs and was a judge at dog shows. In the early 1900s, around the same time as the Englishman James Spratt, he developed the first dog biscuits: baked dog biscuits. Latz celebrated great breeding successes with his dogs, to which he fed his dog biscuits. On March 11, 1905, he registered a business for a dog biscuit factory in Euskirchen .
At first he only sold his products by mail order and sent the dog biscuits in jute bags to breeders and dog owners. Over time, the product range became more diverse, and Latz offered special varieties for large and small breeds and for puppies , but also dried meat . In 1912 the first product packaging appeared with the brand logo, a Great Dane with a rooster on its back, which was now sold in animal feed, zoo and seed stores. After his death in 1923, his grandchildren took over the company.
In 1999, von-Stephan-Straße in Euskirchen , where the company has had its headquarters since 1968, was renamed Albert-Latz-Straße .
LATZ dog biscuits still exist more than 100 years after the company was founded and have become one of the world's largest manufacturers within Nestlé Purina PetCare .
Web links
- Literature by and about Albert Latz in the catalog of the German National Library
| personal data | |
|---|---|
| SURNAME | Latz, Albert |
| BRIEF DESCRIPTION | German entrepreneur, inventor of dog biscuits |
| DATE OF BIRTH | August 29, 1855 |
| PLACE OF BIRTH | Euskirchen |
| DATE OF DEATH | 1923 |