Alexander Nix (Manager)

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Alexander Nix 2017

Alexander James Ashburner Nix (born May 1, 1975 ) is a British businessman. He was CEO of the data analysis company Cambridge Analytica . On March 20, 2018, he was suspended on charges of improper business practices.

Life

Alexander Nix attended Eton College and studied art history at the University of Manchester .

Nix worked as a financial analyst in Mexico and the United Kingdom. In 2003 he moved to SCL, a strategic communications company. In 2007 he took over the company's election analysis department and, according to his own statements, accompanied 40 election campaigns worldwide. Many of the campaigns managed by the SCL Group are kept secret. With this experience, Nix established Cambridge Analytica in the USA in 2013.

The main investor in the company was US billionaire Robert Mercer . Mercer was one of the biggest supporters of Republican President Donald Trump in the 2016 election campaign . His daughter Rebekah Mercer and Donald Trump's ex-advisor Stephen Bannon sat on the Cambridge Analytica board of directors. Alexander Nix said he spoke to Bannon every day for five years.

After Trump's election victory, Nix claimed that his company played a "crucial role" in bringing about the surprise victory. A unique method for creating personality profiles based on the OCEAN model has been developed and profiles of 220 million US citizens have been created with it. In March 2018, he said verbatim to the television station Channel 4 : “We did all the research, all the data, all the analytics, all the targeting. We ran all the digital campaign, the television campaign and our data informed all the strategy. "

After Channel 4 secretly showed taped conversations in which Nix described the company pressuring politicians by offering them bribes or using prostitutes , the Cambridge Analytica board of directors suspended him as CEO on March 20, 2018 with immediate effect. Nix will be released from office until a full, independent investigation, the company said.

Individual evidence

  1. ^ A b c Ruth McKee: Cambridge Analytica suspends CEO Alexander Nix. March 20, 2018, accessed March 20, 2018 .
  2. ↑ Nicholas Confessore, Danny Hakim : Data Firm Says 'Secret Sauce' Aided Trump; Many scoff . In: The New York Times . March 6, 2017, ISSN  0362-4331 ( nytimes.com [accessed March 30, 2017]).
  3. ^ Cambridge Analytica CEO Suspended One Day After Release Of Hidden Camera Report . In: NPR.org . ( npr.org [accessed March 20, 2018]).
personal data
SURNAME Nothing, Alexander
ALTERNATIVE NAMES Nix, Alexander James Ashburner (full name)
BRIEF DESCRIPTION British businessman
DATE OF BIRTH May 1st, 1975