Allbirds

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Allbirds, Inc.

logo
legal form
founding 2014
Seat San Francisco , California
management Tim Brown (soccer player)
Joey Zwillinger
Branch Shoe industry
Website allbirds.com

Allbirds is an American shoe manufacturer.

The company advertises its production with a high level of sustainability and its products as environmentally friendly .

history

Tim Brown , who during his sports career as vice-captain of the New Zealand national soccer team attended a commercial college and privately sewed leather shoes for friends, received a grant from the New Zealand wool industry in 2014 to develop a sneaker entirely from wool. He then advertised the project on Kickstarter.com and received $ 119,000 in five days. Together with Joey Zwillinger, who became aware of the project as an engineer for biotechnology and renewable raw materials, he founded Allbirds with the start of mass production of wool sneakers in March 2016. In the first year of production, ventures and financiers subsidized $ 7.25 million.

The first shoe produced by Allbirds is called Wool Runner, the upper material is made of merino wool .

In December 2017 there was a legal dispute due to optical similarities between the Wool Runners from Allbirds and a product from the US shoe company Steve Madden . As of 2017, the company had 50 employees at its headquarters in San Francisco, 40 additional employees in the shipping warehouse in Nashville and 350 employees in a shoe factory in South Korea. In March 2018, the production of footwear made from eucalyptus fibers began . In cooperation with Braskem , Allbirds developed flip-flops made of bio-based plastic obtained from sugar cane , which have been available in stores since August 2018.

Outlets

As of October 2019, Allbirds had branches in New York City , San Francisco , Toronto , Berlin , London , Boston , Seattle , Chicago , Auckland , Los Angeles , Beijing , Guangzhou , Shanghai .

Individual evidence

  1. ↑ a b The World's Most Comfortable Shoes Are Made of Super-Soft Wool . Retrieved February 7, 2017.
  2. ↑ a b Deborah Findling: This eco-friendly sneaker is attracting celebrities without the benefit of a big brand name . January 1, 2017. Retrieved February 7, 2017.
  3. ^ These Sneakers Are Affordable, Sustainable, and Genuinely Stylish (en) . In: Esquire , March 2, 2017. Retrieved March 30, 2017. 
  4. ↑ We tried 'the world's most comfortable shoes' to see if they're as great as everyone says they are (en) . In: Business Insider . Retrieved November 3, 2017. 
  5. ^ A b c Nellie Bowles: To Fit Into Silicon Valley, Wear These Wool Shoes (en-US) . In: The New York Times , August 11, 2017. Retrieved October 19, 2017. 
  6. ↑ a b Allbirds is Shaking Up the Sneaker Market With a Pair of Wool Shoes (en-US) . In: Observer , April 19, 2016. Retrieved February 7, 2017. 
  7. ↑ Alyssa Coscarelli: The Comfiest Sneakers Ever Aren't What You'd Expect . December 27, 2016. Retrieved February 7, 2017.
  8. ↑ Katie Roof: Allbirds raises $ 7.25 million, unveils new shoe colors . Retrieved February 7, 2017.
  9. ^ Sarah Spellings: Steve Madden Sued by Sustainable Start-up . In: The Cut , December 13, 2017. Retrieved August 5, 2018. 
  10. ↑ Lila MacLellan: Allbirds, maker of Silicon Valley's "it" sneakers, is now making shoes from trees . In: Quartz , March 15, 2018. Retrieved March 22, 2018. 
  11. ^ Nicole Economos: These 'game-changing' thongs are made from sugar cane . In: The Sydney Morning Herald , August 2, 2018. Retrieved August 8, 2018. 
  12. ↑ Shoe Company Unveils Flip-Flops Soles Made From Sugar . In: KYW-TV , August 2, 2018. Retrieved August 8, 2018. 
  13. ↑ Craig Patterson: Allbirds opens 1st Standalone Brick-and-Mortar Store in Canada . In: Retail Insider , May 28, 2018. Retrieved August 5, 2018. 
  14. ↑ Stores. Retrieved October 12, 2019 (UK English).