Bärbel Schwertfeger

Bärbel Schwertfeger (* 1956 ) is a German psychologist and has been working as an author and freelance journalist specializing in management, personnel development , body language and further training since 1985 . She is editor-in-chief of the trade journal Wirtschaftspsychologie aktuell .

In 2002, in her book The Bluff Society - A Foray through the World of Careers , she described an increase in trickery by self-promoters in politics, business, university and work and located the reason for this in increasing narcissism in society.

From 2006 to September 2010 she was the founder, partner and editor-in-chief of the German / English-language online career portal MBA-Channel with a focus on Master of Business Administration (MBA). She has been running the German blog MBA Journal since 2010 . There, too, she reports specifically on the MBA program and generally criticizes trends in the areas of personnel development, business and further education.

Schwertfeger's contributions have appeared in, among others, Psychologie Heute , the Financial Times and the Frankfurter Allgemeine Zeitung , in the Handelsblatt , the Spiegel and the Stern , in the Welt am Sonntag , the Wirtschaftswoche and in der Zeit .

Fonts (selection)

Power without words. How we talk to the body. Heyne, Munich 1988, ISBN 3-453-02602-0 .
The therapy guide. (Editor with Klaus Koch) Heyne, Munich 1989, ISBN 3-453-03355-8 .
The bosses' body language. (with Norbert Lewandowski) Heyne, Munich 1990, ISBN 3-453-07057-7 .
The MBA manual. Econ, Düsseldorf 1994, ISBN 3-430-18229-8 .
Reaching for the psyche. What do controversial personality trainers do in companies. Campus, Frankfurt am Main 1998, ISBN 3-593-35910-3 .
For two at the end. (with Klaus Koch) Phases of Separation, Deutscher Taschenbuch Verlag, Munich 1998, ISBN 978-3-423-36084-5 .
The bluff society. A journey through the world of careers. Wiley, Weinheim 2002, ISBN 3-527-50038-3 .
The Ayurveda boom. (Critical advisor, with Monika Kirschner) Egmont VGS, Cologne 2004, ISBN 3-8025-1562-5 .

Web links

Literature by and about Bärbel Schwertfeger in the catalog of the German National Library
“The end begins at 50”. Interview Bärbel Schwertfegers with Serge KD Sulz ( Der Spiegel 2014)
"Motivation trainer" Interview with Bärbel Schwertfeger ( EBIS /aufklaerungsgruppe-krokodil.de 2013)
Subject MBA with contributions by Schwertfeger ( Spiegel Online and Manager Magazin )
MBA Journal

Individual evidence

↑ Anke Schwarzer: "Oh, you are an apple juice type". In: Spiegel Online . November 12, 2002, accessed January 6, 2019 .
↑ MBA Channel. (PDF) (No longer available online.) Archived from the original on September 5, 2012 ; accessed on August 26, 2015 .
↑ MBA portals. In: Harvard Business Manager issue 7/2009. Retrieved January 6, 2019 .
↑ Bärbel Schwertfeger: Ideologies instead of methods . Review of the book "The thoughts are not free" by Georg Steinmeyer. In: Psychology Today . No. 11/2018 , October 18, 2018 ( psychologie-heute.de ).
↑ See #Weblinks

personal data
SURNAME	Schwertfeger, Bärbel
BRIEF DESCRIPTION	German psychologist, author and journalist
DATE OF BIRTH	1956

[spon-220656-1] Anke Schwarzer: "Oh, you are an apple juice type". In: Spiegel Online . November 12, 2002, accessed January 6, 2019 .

[mba0-2] MBA Channel. (PDF) (No longer available online.) Archived from the original on September 5, 2012 ; accessed on August 26, 2015 .

[harvard-3] MBA portals. In: Harvard Business Manager issue 7/2009. Retrieved January 6, 2019 .

[psych-heute-4] Bärbel Schwertfeger: Ideologies instead of methods . Review of the book "The thoughts are not free" by Georg Steinmeyer. In: Psychology Today . No. 11/2018 , October 18, 2018 ( psychologie-heute.de ).

[5] See #Weblinks