Book table

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Book table (2012)

A book table is used for display of books on a table . The purpose is to introduce books and sell them.

General

In the book trade , book tables are used for outpatient sales outside the stationary bookstores or the publishing house .

In addition, clubs and associations, political parties or groups of civil society as well as religious organizations display publications on limited topics and advertising materials such as flyers or non-books in their facilities on book tables either on a permanent basis or on certain occasions and events.

At author readings , book tables are used to offer the work of the author he is reading from, as well as other books from his books for viewing and purchase. The equipment of the book table includes a cash register with change and a receipt pad, if professionally operated by a bookstore, order forms, company sign, advertising materials and packaging bags or bags may be required. For authors who self- publish, book tables, along with other distribution channels, are a way of marketing their products.

Book tables in the West German 1968 movement

Book tables played an important role for the German 1968 movement ; wallpapering tables were often used for this . After their location in university canteens , they were also called "canteen tables". In West German universities, groups of the New Left offered publications on such tables that were not part of the range in established bookshops and were not ordered.

The founder of the Munich "Basis Buchhandlung" reported that at the end of the 1960s he could only get important publications at delegate assemblies of the Socialist German Student Union (SDS), if they were not occasionally from "flying booksellers" from Berlin or Munich in the university cafeteria were offered. In order to accommodate the so-called Mao Bible in Munich sales outlets, Gisela Erler , co-founder of Trikont Verlag , was forced to stubbornly clean the handle. It was only after some “bottomless terror” that she succeeded in bringing the “words of Chairman Mao Tsetung” into the bookstore range. The Quotations from Chairman Mao Tse-tung in washable plastic cover belonged in the 1970s to the fixed assortment of books tables, the book in pocket format was sold for one mark. In the late 1960s, the SDS in Marburg complained that there was no left-wing bookstore in the city, so you couldn't get “underground products” unless the “two comrades from Berlin get lost in Marburg and offer their things for a day in the cafeteria ”.

A network of left-wing bookshops developed from the spread of left-wing publications from small and underground publishers on book tables. They were initially founded in West Berlin, Freiburg , Heidelberg, Hamburg, Frankfurt , Göttingen and Marburg. In Marburg, for example, it was the “Red Bookstore for Marxist Theory. Left Literature and Magazines ”on October 31, 1969, in Göttingen the“ Political Bookstore ”(Polibula) in spring 1970.

Left-wing bookstores in West Berlin such as “Juergens Buchladen”, “Daspolitische Buch” and the bookstore “Karin Röhrbein” joined forces to form the “Westberliner Buchladenenkollektiv” (WBK) and in turn shared the book tables in the city's universities.

See also

literature

  • Sabine Gillitzer, Brigitte Kahnwald, Renate Schwertl, Wolfgang Wied: Exam questions for booksellers. Lexika Verlag, Würzburg 2003 ISBN 978-3-89694-294-4 .
  • Keyword book table . In: Detlef Jürgen Brauner, Martin M. Weigert (Hrsg.): Lexikon des Verlagswesens . R. Oldenbourg Publishing House. Munich, Vienna 1997 ISBN 978-3-486-23267-7 , p. 51.
  • Uwe Sonnenberg: From Marx to the mole. Left book trade in West Germany in the 1970s. Wallstein Verlag, Göttingen 2016 ISBN 978-3-8353-1816-8 .

Web links

Wiktionary: Book table  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. ^ Sabine Gillitzer, Brigitte Kahnwald, Renate Schwertl, Wolfgang Wied: Examination questions for booksellers. Lexika Verlag, Würzburg 2003 ISBN 978-3-89694-294-4 , p. 58.
  2. ↑ Keyword book table . In: Detlef Jürgen Brauner, Martin M. Weigert (Hrsg.): Lexikon des Verlagswesens . R. Oldenbourg Publishing House. Munich, Vienna 1997 ISBN 978-3-486-23267-7 , p. 51.
  3. ^ Gillitzer, Kahnwald, Schwertl, Wied: Examination questions for booksellers. Würzburg 2003, p. 62.
  4. ↑ Andreas Mäckler: self-publishing. Successfully market your own book. Sequence Media Production, Munich 1999 ISBN 978-3-9806749-0-4 , p. 105.
  5. ↑ Ulrike Baureithel: Truth , Articles A – Z Mao Bible , Series '68. Violence and love . In: Der Freitag No. 20/2018, May 17, 2018, p. 28.
  6. ↑ Uwe Sonnenberg: Market for Marx in the "long sixties" . In: Ders .: From Marx to the Mole. Left book trade in West Germany in the 1970s. Wallstein Verlag, Göttingen 2016 ISBN 978-3-8353-1816-8 , pp. 77–83, citations p. 80.
  7. ↑ Uwe Sonnenberg: Birth from the spirit of the cafeteria sales tables. In: taz on the weekend. June 1, 2013, accessed April 4, 2018 .
  8. ^ Uwe Sonnenberg: First left bookstores. In: Ders .: From Marx to the Mole. Göttingen 2016, pp. 125–138, here p. 126.
  9. ^ Uwe Sonnenberg: First left bookstores. In: Ders .: From Marx to the Mole. Göttingen 2016, pp. 125–138, here pp. 135–138.
  10. ^ Uwe Sonnenberg: First left bookstores. In: Ders .: From Marx to the Mole. Göttingen 2016, pp. 125–138, here p. 129.