Construction advertisement
Baureklamen ( Baureklametafeln ) are in Switzerland on a spot a widespread form, construction project to draw attention. In the area of technology, services, authorization and insurance requirements as well as contractual relationships, Swiss building advertisements sometimes differ significantly from the designs in German building signs or building boards .
Objectives and target groups of building advertisements
Construction advertisements serve both information and advertising . The building billboard informs target groups such as buyers, tenants, planners, craftsmen, neighbors, residents, passers-by, politicians and the other interested public about the building project.
Part of the building cost plan BKP 568 building advertisement
In Switzerland there is no legal obligation to install a building advertisement on site. Since the building advertising is firmly integrated in the contractor's work contracts and in the Swiss building cost plan (BKP) under the number BKP 568 building advertising, a building billboard is created for almost all construction projects.
Information on building advertisements
The following information is usually listed on the building advertisement:
- Construction project
- Client
- architect
- construction manager
- Engineers
- General contractor
- General contractor
- Construction company
- Property Management
In addition, graphic or photographic elements are usually used. Architecture visualizations in particular are part of many building advertisements today.
Technology and services for building advertisements
In Switzerland, construction advertisements are mostly produced by specialized providers. A construction advertisement consists of several components:
- the actual building billboard
- the substructure for attaching the billboards
- the stand construction for free-standing building advertisements
- the anchoring of building advertisements by means of foundations or ground anchors
In Switzerland it has become common practice to mount the temporarily installed building advertisements using ground anchors instead of on-site foundations. With this modern anchoring technology, an ecologically sensible, residue-free assembly and disassembly of the building advertisements can be realized.
Approval requirement for building advertisements
Whether building advertisements are subject to approval in Switzerland depends on the specific location. There are cantons and communes that require advertising authorization; many cantons and municipalities do not have advertising regulations in the area of temporary building advertisements. The cantons of Aargau and Bern in particular have detailed provisions for the creation of temporary building advertisements. In all cases, however, the provisions of the Swiss Signaling Ordinance and the Swiss Road Traffic Act must be observed; In particular, building advertisements must not restrict or endanger the view of road users.
Compulsory insurance for building advertisements
Construction advertisements are produced by specialized companies in standard sizes and can have sizes of 10, 20, 50 or even more square meters. Construction advertisements of this size are exposed to considerable wind forces during the construction period. In addition to proof of mandatory Swiss liability insurance , which covers personal injury and property damage, insurance against storm damage (so-called storm damage insurance ) is also offered.
Contracts for building advertisements
As a rule, combined work contracts / rental contracts are concluded when creating a building advertisement . These contracts include all services of a construction billboard during the term of the contract, such as design, production, delivery, assembly, supplementation, insurance, dismantling and ecological reuse (instead of disposal).
Individual evidence
- ^ CRB: BKP building cost plans. In: building cost plans BKP. CRB, November 6, 2017, accessed November 6, 2017 .
- ^ Swiss observer: building cost plan BKP 568 building advertisement. In: building cost plan BKP 568 building advertisement. Swiss Observer, November 6, 2017, accessed on November 6, 2017 .
- ^ Canton of Aargau: Directive on street advertising. In: Directive on street advertising. Canton of Aargau, November 6, 2017, accessed on November 6, 2017 .
- ^ Canton of Bern: Advertising permit Canton of Bern. In: Advertising permit canton of Bern. Canton of Bern, November 6, 2017, accessed on November 6, 2017 .
- ↑ Swiss Confederation: Swiss Road Traffic Act. In: Road Traffic Act SVG (SR 741.01). Swiss Confederation, November 6, 2017, accessed on November 6, 2017 .