Biskin

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Biskin has been a registered trademark since 1958 and is part of the brand portfolio of the Elmshorn-based food company Peter Kölln GmbH & Co. KGaA. The Biskin range includes highly heatable vegetable fats and oils .

history

Biskin was registered as a trademark by the Dutch-British company Unilever in 1958 . In 1959 the Biskin brand was managed by the German Unilever subsidiary Margarine-Union GmbH , alongside Rama , Sanella , Blauband and Palmin . In 1964, Biskin and Palmin were among the leading edible fats in Germany. The Biskin advertising slogan "Closes the pore and holds back the juice" spread the false impression in the media and among the population that the meat pores would close when seared. In September 2004, the family business Peter Kölln acquired the trademark rights for Biskin, Livio , Palmin and Becht’s from Unilever . The sales to Peter Kölln were made as part of a reduction in regional and local brands by Unilever. The products offered under these brands are not manufactured by Peter Kölln himself, but are sold as commercial goods .

Products

The product portfolio consists of the vegetable oils Biskin Extra Hot , Biskin Gold and Biskin Special , the vegetable fats Biskin Pure vegetable fat and Biskin Special and the Biskin Special vegetable cream .

Awareness of the brand

An exhibition catalog in 2004 named Biskin one of those “brands that everyone knows”.

Biskin is known through television commercials, e.g. B. with the star chef Martin Bräuer , and known advertisements.

Web links

Individual evidence

  1. ^ Deutsche Milchhandels und Feinkost Zeitung, Volume 89, 1959, p. 462 .
  2. ↑ Unilever shares - a paper great class , Time , 4/1959, January 23, 1959th
  3. ↑ Success of the novelties. German Unilever Group gives an insight into the development of its brands , in: Die Zeit , 32/1964 (August 7, 1964), accessed on July 31, 2018.
  4. ↑ Away with old cooking mistakes - Dr. Thomas Vilgis, professor at the Max Planck Institute for Polymer Research in Mainz, does away with supposed cooking tips. 55plus-magazin.net, accessed on August 1, 2018.
  5. ↑ Köllnflocken buys Livio and Biskin , Hamburger Abendblatt , September 24, 2004
  6. ↑ Sabrina Hegner: The Relevance of Trust for Identity-Based Management of Global Brands: An Intercultural Comparison between Germany, India and South Africa . Springer Gabler, Wiesbaden 2012, p. 1 , ISBN 978-3-8349-3899-2 .
  7. ↑ successes rich oatmeal King from Elmshorn , Hamburger Abendblatt , June 8, 2015.
  8. ^ Annette Wagner: Markenwelt , contribution to the exhibition catalog Im Designerpark - Living in Artificial Worlds at the Institute Mathildenhöhe Darmstadt 2004.
  9. ↑ ahgz.de: Bavarian guest on Amrum
  10. ↑ das-waren-noch-zeiten.de: Advertising, Advertising