bob (cellular)

bob logo

bob is a brand of A1 Telekom Austria , a wholly owned subsidiary of Telekom Austria AG , in the field of wireless services. The standard network code is 0680.

history

Since July 3, 2006 A1 Telekom Austria has been represented in the Austrian discount mobile communications market with bob. At the beginning only contract tariffs were offered without a basic fee and without a minimum turnover. The contractual relationship could be terminated at any time with a one-month notice period.

In September 2007, bob also offered a prepaid tariff with a time-limited money-back guarantee if the tariff was undercut. In June 2009 bigbob , the cheapest free minute tariff in Austria to date, and a data package for cell phones were launched. With bob broadband , bob has been offering a data prepaid tariff for mobile Internet since August 2009 , and gigabob has been offering a data tariff with a fixed basic fee for the first time since 2010 .

Since October 2011, Telekom Austria has also been represented on the Bulgarian market with bob via its Bulgarian subsidiary A1 Bulgaria and since November 2011 on the Slovenian market via its Slovenian subsidiary A1 Slovenija .

In January 2014, bob announced that it would increase the fees for numerous tariffs for existing customers from March 3, 2014. The basic charges were increased by 10.1–20.2%, connection charges by up to 83.7%. In addition, the frequency of all tariffs has been increased to 60/60.

Marketing strategy

In advertising, bob became known through the “speak with bob” spoken by Martin Semmelrogge . Bob was originally intended as a so-called “ no-frills ” or discount mobile phone product, in which only voice telephony and SMS connections can be established via the GSM or UMTS / HSDPA network of A1 Telekom Austria. In the meantime, however, it is also possible to establish data, MMS and video telephony connections, and roaming is also possible for all bob customers. bob offers all tariffs without any time commitment. Due to the discount model, higher prices have to be paid for services such as the service line, which can be reached via a value-added number , with comparatively low minute charges . Since 2008 the provider has been running a page - migrated to a Facebook account - for bargain hunters with the name bobtivist in order to underline its reputation as a discount provider.

Registration process

The verification of identity and creditworthiness is carried out by a specially developed, copyright-protected registration process, in which 10 cents are debited from the customer's current account when registering, which is then credited again. The customer must then provide the code given in the booking line of the return transfer via the Internet or hotline. The contract will then be activated. In this way, the creditworthiness and the identity of the customer can be checked in one operation.

Products and Services

From April 2010, bob was the first Austrian mobile operator to offer a micro-SIM for sale.

The following paragraph is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

Although bob is a brand of A1 Telekom Austria, it uses a protocol that is incompatible with international mobile payment agencies. As a result, unlike products such as B.Free , you cannot use international services such as BOKU Inc. to pay with bob .

Litigation: Bob vs. bob

In September 2006 Club Bellevue , the publisher of the Austrian culture magazine Bob, sued Mobilkom Austria AG for unfair competition and infringement of license plates. The magazine has been published since March 2005 under the same name as the mobile phone brand (from July 2006) or with a similar logo . About a year later, in July 2007, a settlement was finally reached at the Vienna Commercial Court .

Awards

• Nomination for the State Prize for Advertising 2006
• Nomination for the State Prize for Marketing 2006
• Effie 2006
• Effie 2009

Web links

• Official website of bob
• A1 Telekom Austria website

Individual evidence

1. ↑ New BOB tariff ( Memento of the original from August 5, 2011 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  
2. ↑ New tariffs from March 2014 ( Memento of the original from May 16, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
3. ↑ bob MicroSIM ( Memento of the original from June 29, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
4. ↑ "bob" versus "bob" . derstandard.at
5. ^ State Prize for Advertising goes to One , www.oe24.at, September 28, 2007
6. ↑ Nominations for the State Marketing Prize , www.die-wirtschaft.at ( Memento of the original from January 18, 2012 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
7. ↑ "Effie" from platinum went to "Yes! Of course" campaign , Vienna Online, September 19, 2007
8. ↑ Platinum for efficient advertising at ikp . In: Der Standard , September 24, 2009