Orange Austria

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Orange Austria Telecommunication GmbH

logo
legal form GmbH
founding September 22, 2008
resolution 18th August 2013
Reason for dissolution Merger with Hutchison Drei Austria
Seat Vienna , Austria
management Jan Trionow (CEO)
Number of employees ~ 800 (12/2009)
sales 569 million euros (12/2009)
Branch Mobile communications , telecommunications

Former one logo until September 22, 2008

The Orange Austria Telecommunication GmbH , formerly ONE GmbH and before that Connect Austria , was the third largest mobile operator in Austria, in whose network more than 2.1 million customers on the telephone. On September 22, 2008, ONE became Orange . Orange had been a brand of Hutchison Drei Austria since July 1, 2013, and the brand was completely removed from Austria on August 18, 2013.

technology

ONE started on October 26, 1998 as the first mobile communications company in the DCS 1800 frequency range . For the application, the paper from the newspaper Der Standard - on this national holiday in the self-selling bags on the street - was colored light blue instead of pink. In 2004 the company acquired additional frequencies in the 900 MHz band, which were used together with EDGE .

In addition to mobile voice telephony and short messages, Orange Austria recently offered the following services:

  • GSM
  • GPRS
  • EDGE - in GSM 900 cells (as of February 2010: 400 transmitters equipped, 400–500 more to follow)
  • HSCSD
  • UMTS
  • HSDPA / HSUPA
  • HSPA +
  • Fixed line and Internet connections for major customers
  • Fixed line, internet and mobile telephony under the brand of the subsidiary YESSS!

care

According to the company, the network coverage was 98.6% ( GSM Population Coverage) and around 70% for UMTS .

Since August 2009, Wiener Neustadt has been Orange's Austrian test location for new technologies that enable better quality, faster data transfers and new offers. In the test of the most renowned German-language telecom magazine Connect, the Orange network received an overall rating of “very good” (Connect Test 12/09).

In mid-March 2010, Orange in Wiener Neustadt, together with Ericsson, was the first mobile operator in Austria and one of the first in Europe to implement 42 Mbit / s in its HSPA network.

All of Orange's former customers have been using the Hutchison Drei Austria mobile network since mid-2013.

Resellers and brands

YESSS! was a 100% subsidiary of Orange. With the sale of Orange to Hutchison Drei Austria, YESSS! sold to A1 Telekom Austria. Orange also held a 25.1% stake in eety -Telecommunications GmbH.

Phone number

The area code of Orange Austria itself was 0699 , unless a number with the area code of another provider was taken via number porting .

Subscriber numbers at Orange Austria followed the number structure 0699-x- abcdefg . Orange Austria internally assigned x with 1 (line 1), 2 (line 2), 3 ( Voicebox ), 4 ( fax ) and 5 (data), all of which were assigned to the connection abcdefg . 8 was used for virtual network operators ( Yesss! (069981) and Tele2 (069988)) - the virtual operators had their own area codes, but existing numbers remained valid. Thus, telephone numbers after 0699 always consisted of 8 digits, even with virtual network operators, which was previously unusual for other Austrian mobile phone networks.

Telephony tariffs

After ONE tariffs such as 4zu0 or the small and large chatterbox, Orange started in September 2008 with the “Hallo Europa” tariffs, which for the first time included international calls in domestic calls in Austria. This was followed by other tariffs such as “half basic fee” and “half, half”. In February 2010 Orange launched the “Team 2010” tariffs and at the same time launched the “Orange helps” initiative, in which free minutes that were not used by the end of the accounting period were donated to charitable projects.

Mobile broadband

With the HUI tariffs, the company (as ONE) offered mobile broadband access at fixed network prices for the first time in Austria in spring 2007. At the end of 2009, 44 percent of Austrian broadband connections were mobile. 7 out of 10 new registrations were for the mobile Internet. In addition to the mobile internet 3 GB and mobile internet 15 GB tariffs, Orange also offered the mobile internet prepaid card in this area. At the end of 2009, Orange had around 250,000 mobile broadband customers. In addition to mobile data sticks, Orange also offered mini-netbook and netbook combination packages in this area.

Ownership structure

Orange Austria had been owned by since October 2nd, 2007

Previous ownership structure of ONE:

Takeovers and name change

On June 20, 2007, press releases announced that ONE would be taken over by the French France Télécom and the British investor Mid Europa. France Télécom should initially hold 35% of ONE and increase its shares in the future. This went hand in hand with joining the FreeMove alliance . In addition, the management was newly appointed. The European Commission had approved the acquisition.

The brand change from one to orange that accompanied the change of owner was preceded by a one-year internal and external rebranding process. As part of this, posters under the slogan “we are now more” visualized how the word mark one in Austria literally went up in the internationally known orange on 22nd September 2008 by inserting “ra” and “g” .

On December 21, 2011, Hutchison Drei Austria announced that it would take over Orange for 1.4 billion euros. To comply with antitrust guidelines, the Yesss! to A1 Telekom Austria for 380 million euros .

The purchase was finally officially confirmed on February 3, 2012. In the purchase agreement, the company value of Orange Austria was estimated at around 1.3 billion euros. A1 Telekom Austria took over the discount brand Yesss! , the rights to the former One brand as well as some frequencies and transmitter locations and pays a total of EUR 390 million for this, the remaining EUR 900 million of the sales price was borne by Hutchison Drei Austria.

Corporate structure

The managers of Orange Austria were:

  • Jan Trionow (CEO - Chief Executive Officer)
  • Rudolf Schrefl (CCO - Chief Commercial Officer)
  • Sabine Hogl (CFO - Chief Financial Officer)
  • Matthias Baldermann (CTO - Chief Technical Officer)

The managers of Orange Austria before the takeover by Drei were:

  • Michael Krammer (CEO - Chief Executive Officer)
  • Sabine Bauer (CSO - Chief Sales Officer)
  • Peter Nebenführ (CMO - Chief Marketing Officer)
  • Christian Fuchs (CFO - Chief Financial Officer)
  • Elmar Grasser (CTO - Chief Technical Officer)

The managing directors before the takeover were:

  • Jørgen Bang-Jensen (Chief Executive Officer)

He has held this position since ONE was founded, making him the longest serving managing director on the Austrian mobile communications market.

  • Holger Püchert (Chief Financial Officer)
  • Michael Fried (Chief Commercial Officer)
  • Peter Pedersen (Chief Technical Officer)

Market share

Market shares in the Austrian mobile communications market (as of September 2010, according to data from RTR Telekom Monitor 1/2011)

Since the Austria-wide launch of the Orange Austria network on October 26, 1998, Orange Austria had, according to its own information, expanded its market share to around 2.19 million customers (this corresponds to a percentage market share of around 20 percent) by December 2009.

December 31 Market share in%
1999 9.69
2000 18.13
2001 19.53
2002 20.92
2003 19.37
2004 19.894
2005 20,709
2006 21.09
2007 20.90
2008 19.80
2009 19.82
2010 19.07
2011 17.66
2012 11.1 *

* For the fourth quarter of 2012, the market share of Orange and Yesss! determined separately due to the takeover by Drei already in the room. Together with Yesss! At the end of 2012, Orange had a market share of 17.1%.

Web links

Commons : Orange Austria  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Numbers and facts. Orange Austria Telecommunication GmbH, accessed on January 15, 2009 .
  2. ↑ One becomes orange - after max.mobil the donut also disappears ( Memento from May 14, 2010 in the Internet Archive )
  3. ↑ Commercial register: Orange and 3 become three ( Memento from July 11, 2013 in the web archive archive.today )
  4. ^ DiePresse.com: Mobilfunk: Orange brand will finally disappear from August 19, 2013
  5. ↑ Orange helps article
  6. ↑ mideuropa.com ( Memento from April 1, 2010 in the Internet Archive )
  7. ↑ The standard: One becomes orange and gets a new boss
  8. ↑ Europa.eu: Merger control: Commission approves planned takeover of One by France Télécom and financial investor Mid Europa Partners
  9. ↑ http://news.orf.at/stories/2091162/ http://derstandard.at/1324501604190/Poker-um-Yesss-A1-will-nicht-380-Millionen-Euro-zahlen
  10. ↑ http://www.orange.at/Content.Node/unternehmen/zahlen_und_ffekten/ [forwarding to Drei.at]
  11. ↑ Information about the telecommunications market in Austria ( Memento from April 29, 2007 in the Internet Archive )