Ditsch pretzel bakery
| Pretzel Bakery Ditsch GmbH
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| legal form | GmbH |
| founding | 1919 |
| Seat | Mainz-Hechtsheim |
| management | Thomas Eisele |
| Number of employees | 730 (2018) |
| sales | approx. 133 million euros (2014) |
| Branch | Bakery products |
| Website | www.ditsch.de |
The pretzel bakery Ditsch is a bakery chain from Mainz that operates over 200 branches across Germany. A subsidiary of Ditsch operates several locations in England.
history
The Ditsch bakery was founded in 1919 by master baker Wilhelm Ditsch and his wife Christine as a bakery for pretzels and pretzels in Mainz .
His son Heinz Ditsch continued to run the company from 1952 and began selling pretzels on the move at public festivals. Peter Ditsch, grandson of the company founder, rationalized the production of the pretzel blanks, which until then had been wrapped by hand, and developed the pretzel wrapping machine in cooperation with another company . In the 1980s, the Ditsch bakery began building a network of permanent sales stands and branches. During this time, the first pretzel baking machine in Mainz was put into operation. In 1991, today's company premises on Robert-Bosch-Straße in Mainz-Hechtsheim were purchased and the company headquarters relocated there.
In addition to Mainz, there is also a production facility in Oranienbaum , Saxony-Anhalt . Both production sites are certified according to the International Food Standard IFS and the British Retail Consortium (BRC).
By 2012 the family business was in the third generation and had grown to over 400 employees. In September 2012, the company was sold to the Swiss Valora Group for a block of shares in Valora Holding AG worth over 80 million euros. The Mainz production site is to be retained. In 2019 the company's 100th anniversary was celebrated.
In 2018, 635 million baked goods were produced, 44 percent of which were pretzels.
Branches
All over Germany you can find sales branches of the pretzel bakery mainly at train stations , shopping centers and in pedestrian zones .
For a while there was a branch in New York City. In 2000 Ditsch acquired the Swiss chain store Brezelkönig from the founder Stephan Bosshard .
In 2014, the company was ranked 43rd among the largest system catering companies in Germany.
Further sales channels
In addition to the branch business, Ditsch is also active in the (specialist) retail sector. Here the pretzel products, croissants and pizza are sold to wholesalers who then sell these products on. Customers can be found all over Europe and worldwide. Another sales channel of the pretzel bakery has been the food retail trade since 2006. Various pretzel products (pretzels, sticks, rolls), but also croissants and pizzas as frozen dough pieces in cardboard boxes and plastic bags are offered at various supermarkets and wholesale markets across Germany especially for this area. In addition, the range also includes frozen, ready-baked products that either need to be thawed or only briefly heated in the oven.
Employee and sales development
- 1978: 5 employees, sales 300,000 DM
- 1991: 69 employees DM 32 million
- 1994: 95 employees, 50 million DM
- 2004: 250 employees, 70 million euros
- 2009: 450 employees, 100 million euros
- 2013: 118 million euros
- 2014: 133 million euros
Awards
- 1990: Marktkieker, for pioneering achievements that are exemplary in the baking industry, awarded by the specialist magazine "Back Journal"
- 1996: Hamburg Prize , honorary prize for system catering from the magazine "food service"
- 2004: Overall winner of the entrepreneurial prize “Innovative SME” from the Volks- und Raiffeisenbanken
- 2006: Business medal from the state of Rhineland-Palatinate for Peter Ditsch
Web links
Coordinates: 49 ° 57 ′ 28.6 " N , 8 ° 15 ′ 12.7" E
Individual evidence
- ↑ We have something against hunger! In: Ditsch.de. Retrieved February 12, 2020 .
- ↑ a b 100 years of Ditsch pretzel bakery. In: Ditsch.de. Retrieved February 12, 2020 .
- ↑ On our responsibility. In: Ditsch.de. Retrieved February 12, 2020 .
- ↑ Stefanie Widmann, Monika Nellessen: Ditsch / Brezelkönig: Sale of the company to the Swiss Valora Group. In: Allgemeine-Zeitung.de. September 25, 2012, archived from the original on September 28, 2012 ; accessed in 2012 .
- ↑ Baker Ditsch bakes more pretzels. In: Saechsische.de. September 16, 2019, accessed February 12, 2020 .
- ↑ Ranking of the largest system catering companies in Germany in 2017 and 2018 according to turnover. In: Statista.com. Retrieved February 12, 2020 .
- ↑ Quality is always in season. In: Ditsch.de. Retrieved February 12, 2020 .
- ↑ Ditsch staged. Retrieved February 12, 2020 .
- ↑ The Marktkieker Prize Winners. In: Backjournal.de. Archived from the original on August 10, 2014 ; accessed in 2010 .