Business Insider

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Business Insider
Website logo
News website
languages English , German , Polish
operator Axel Springer SE
Registration Optional
On-line February 2009

Business Insider is a New York , United States- based company that operates news sites on the Internet . In addition to the American side, it also has editions for Australia, India, Malaysia, Indonesia, Singapore, China, Great Britain and South Africa. It also operates services in the national languages ​​for Germany and Poland.


Business Insider launched its service in February 2009 and has been prepared by former DoubleClick - CEO Kevin P. Ryan , Dwight Merriman and Henry Blodget founded. Business Insider was the umbrella brand for the Silicon Alley Insider service launched in May 2007 , as well as Clusterstock , Money Game , The Wire and others. The website offers global news on current economic topics, politics, technology, etc. and condenses them under appropriate categories. In 2011 the company had around 50 employees and was able to generate a profit for the first time in the fourth quarter of 2010. In June 2012, the service had 5.4 million hits . There are now 45 million hits for the USA alone and over 3.5 million for Great Britain.


On September 29, 2015, Axel Springer SE announced that it had acquired a further 88% of the shares in Business Insider Inc. for around 306 million euros. After this purchase, Axel Springer SE now owns around 97% of the company's shares, with Jeff Bezos and his company Bezos Expeditions holding the remaining shares.

Products and services

Business Insider organizes with IGNITION an annual conference, which deals with the development of digital media under the motto " Future of Digital " . In January 2015, the company introduced BI Intelligence , a subscription service that offers research results and analyzes for various current IT areas. This service is currently only available in English.

Tech Insider

In July 2015, Business Insider launched a new stand-alone website, Tech Insider, with a team of 40 people behind it. The team works from the existing New York headquarters, but is set up separately.

Markets Insider

In October 2016, the company launched Markets Insider, a new data and news service for global markets. The data is provided by the finance portal , another Axel Springer SE holding.


The Insider service will start with its own website in May 2016. The offer focuses on lifestyle news and was previously represented on other social media platforms such as Facebook , Snapchat and YouTube , but wants to market the offer in a more targeted manner under its own appearance. The new service is only available in English.

Business model

Business Insider earns its money primarily by placing advertising within its news offers, which can be placed even more precisely with a special focus on target groups such as Tech Insider or Markets Insider . The same applies to the Insider lifestyle offering . Simultaneously with the construction of the subscription service BI Intelligence tapped another source of revenue. In September 2016 it was announced that the company also called Paywalls will try to open up further sales channels and sales to shrink by Adblocker counteract.

Key people from the early days

The company's editor-in-chief and current CEO is Henry Blodget , a graduate of Yale University . Prior to starting Business Insider, he worked on Wall Street , where he was sued by the SEC for investment fraud in 2003 and banned from working in finance. Nicholas Carlson, Deputy Editor-in-Chief from 2008 to 2013, previously worked at and the Silicon Valley Valleywag news and gossip portal , which is owned by Gawker Media . Today, Carlson is editor in chief of the Lifestyle Service Insider Business Insider. Jim Edwards, Editor-in-Chief from 2011 to 2012 and Deputy Editor-in-Chief from 2012 to 2014, previously with Adweek and is now Editor-in-Chief of Business Insider UK.

Recognition and criticism

Business Insider was named to the Inc. 500 list in 2012 . The former service Clusterstock was mentioned in the TIME article “Best 25 Financial Blogs” (January 22, 2009). The Silicon Alley Insider service was featured in PC Magazine as “Our Favorite Blogs 2009”. Business Insider itself has been nominated and recognized several times at the Webby Awards .

The website has been criticized several times for the presentation of its headlines, the so-called clickbaiting . She was also criticized by the US magazine The New Yorker for saying that speed of publication is more important than accuracy.

Web links

Individual evidence

  1. Business Insider Germany starts. In: November 4, 2015, accessed November 18, 2016 .
  2. Business Insider starts in Poland. In: May 11, 2015, accessed November 18, 2016 .
  3. a b Axel Springer acquires Business Insider. In: September 29, 2015, accessed November 18, 2016 .
  4. Welcome To Business Insider . April 23, 2013. Archived from the original on April 23, 2013. Retrieved on November 18, 2016.
  5. Erick Schonfeld: Business Insider Turns A $ 2,127 Profit On $ 4.8 Million In Revenue. In: March 7, 2011, accessed November 24, 2016 .
  6. Keach Hagey: Henry Blodget's Second Act. In: Wall Street Journal, July 29, 2012, accessed November 24, 2016 .
  7. Welcome To Business Insider. In: Retrieved November 25, 2016 .
  8. Welcome To Business Insider (UK). In: Retrieved November 25, 2016 .
  9. ^ Business Insider's flagship annual conference. (No longer available online.) In: Archived from the original on November 29, 2016 ; accessed on November 25, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  10. ^ A gold mine of research and knowledge at your fingertips. In: Retrieved December 9, 2016 .
  11. Lukas Alpert: Business Insider Broadens Ambitions With New Tech Site. In: Wall Street Journal, July 27, 2015, accessed November 18, 2016 .
  12. Real-time financial market data for the digital generation: Business Insider launches Markets Insider. In: October 25, 2016. Retrieved November 24, 2016 .
  13. Lukas Alpert: Business Insider Launches 'Insider' Lifestyle Website. In: Wall Street Journal, May 25, 2016, accessed November 25, 2016 .
  14. Leonid Bershidsky: Can Business Insider Make Money? In: September 29, 2015, accessed November 26, 2016 .
  15. Jeremy Barr: Business Insider Testing a Reader Paywall, and an Ad-Blocking Response. In: Advertising Age, September 26, 2016, accessed December 9, 2016 .
  16. "What happened to me was embarrassing" . In: Der Spiegel . No. 20 , 2016 ( online - Spiegel interview with Henry Blodget). }
  17. ^ Securities and Exchange Commission. In: SEC, April 28, 2003, accessed November 26, 2016 .
  18. ^ Profile Nicholas Carlson. In: Retrieved November 26, 2016 .
  19. Jump up ↑ Profiles Jim Edwards. In: Retrieved November 26, 2016 .
  20. ^ Douglas A. McIntyre, Ashley C. Allen ,: Best 25 Financial Blogs. In: January 22, 2009, accessed December 13, 2016 .
  21. ^ Brian Heater: Our Favorite Blogs 2009. (No longer available online.) In: PC Magazine, November 23, 2009; archived from the original on December 13, 2016 ; accessed on December 13, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  22. 2015-07-29: Who's Afraid of Buzzfeed? In: July 29, 2015, accessed November 26, 2016 .
  23. Ken Auletta: Business Outsider - Can a disgraced Wall Street analyst earn trust as a journalist? In: April 8, 2013, accessed December 9, 2016 .
  24. Business Insider. In: Retrieved December 13, 2016 .
  25. ^ The Business Insider. In: Retrieved December 13, 2016 .