Ceresite

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Logo of the Henkel brand Ceresit

Ceresit is a brand for adhesives of the Henkel Group based in Düsseldorf . The products under the Ceresit brand are sold in around 60 countries around the world. This includes system solutions for everything related to tiling as well as new construction, refurbishment and renovation for do-it-yourselfers. Products for craftsmen are sold under the name Ceresit Bautechnik.

history

In 1898, Hans Wunner received the German Imperial Patent 103 733 for a bituminous sealing material for the production of waterproof cement mortar . 1905 Hagen entrepreneurs founded Bernhard Wilhelm Funcke as the main shareholder with four other shareholders, the company Dattelner bitumen works GmbH to the patent first in, license for Prussia to exploit.

After the patent owner Hans Wunner joined the company as a partner in 1906 and transferred the worldwide exploitation rights, the then managing director Leopold Heppe relocated the production site to Unna in 1907 and changed the name to Wunner'sche Bitumenwerke GmbH . In 1908, the chemist Paul Mecke (* 1860) developed the sealant Ceresit for Wunner'sche Bitumenwerke GmbH, which was granted a worldwide patent under number 200 968. Subsidiaries were founded by 1911, including in Chicago , London , Vienna and Warsaw . Mecke became technical director of the company and received several other patents in the 1920s, including processes for the production of a weatherproof, washable lime paint , processes for the production of durable oil emulsions for paints and for the preparation of oil paints , processes for the production of a waterproof trowel plaster , process for making waterproof cement or lime and methods for accelerating the hardening of cement .

In 1962 the name was changed again to Ceresit-Werk GmbH , the range was expanded to include paints and plasters. Important inventions were: 1950 Ceresit powder, a concrete liquefier and a concrete air-entraining agent, 1955 the Ceromax assembly mortar , 1966 the thin-bed tile adhesive, 1970 the full thermal insulation system and a ready-to-use dispersion tile adhesive.

1987 Henkel took over the Ceresit GmbH and separated in 1992, the sales divisions in the DIY brand Ceresit for home and construction for DIY and professional brand Ceresit for retailers. Ceresit GmbH has meanwhile been deleted from the commercial register.

In 1997, Ceresit Anti-Feucht ( dehumidifier ) was added to the range. In 2006 Ceresit developed a low-dust tile adhesive, micro-granulate tile adhesive, highly flexible .

Products

The Ceresit system includes tile adhesives , joint mortars , floor leveling compounds, silicones / sealants , repair products, decorative wall plaster, products for building waterproofing and impregnation as well as dehumidifiers .

Special projects

A 747-meter-long piece of the Great Wall of China was restored with Ceresit and other Henkel products. The work lasted six years and was rewarded with a memorial stone, among other things.

At the 1910 World's Fair in Brussels , Ceresit showed a pavilion that was 1.5 meters deep in the water and was also flooded with 60,000 liters of water per hour. Thanks to the waterproof Ceresit plaster, the inside of the pavilion remained dust-dry.

literature

  • German trademark lexicon . Gabler Verlag , Wiesbaden.
  • People and brands. 125 years of Henkel 1876–2001. Düsseldorf 2001.

Web links

Individual evidence

  1. Trademark register