Chip (magazine)
| chip | |
|---|---|
 |
|
| description | Technology magazine |
| language | German |
| publishing company | Chip Communications GmbH ( Germany ) |
| Headquarters | Munich |
| First edition | 1978 |
| Frequency of publication | per month |
| Sold edition | 82,102 copies |
| ( IVW 2/2020) | |
| Widespread edition | 83,330 copies |
| ( IVW 2/2020) | |
| Range | 1.73 million readers |
| ( MA 2020 I ) | |
| Editor-in-chief | Josef Reitberger |
| Web link | chip.de |
| ISSN (print) | 0170-6632 |
The technology magazine Chip (own spelling: CHIP ) is published in 14 countries in Europe and Asia and is one of the oldest computer magazines in Germany . The first edition was published by Vogel-Verlag in September 1978 . In addition to general news about computer and technology topics, the magazine is divided into different sections : trend, test and technology.
Chip serves a wide range of target groups with its articles : In addition to beginners and advanced users, according to the publisher, professionals and IT decision-makers can also get their money's worth.
Chip operates one of the largest German technology test centers with over 1500 product tests per year.
The magazine has been published by Chip Communications GmbH , a subsidiary of Chip Holding, which in turn is wholly owned by Hubert Burda Media , since the beginning of 2008 . The editor-in-chief has been Josef Reitberger since February 2012.
history
The long existence of the magazine is explained by the fact that the magazine rigorously changed again and again in order to adapt to the changing conditions of the computer market. In the first few issues, the focus was on calculators and programming . In the early 1980s, the focus shifted to home computers . Today the non-professional, private computer user is primarily addressed.
There are now several product offshoots:
- Chip Foto-Video has been published monthly since 2003 and is aimed at those interested in digital photography. The sold circulation is 30,184 copies, a decrease of 54.5 percent since 2003.
- Chip Test & Kauf was published monthly from 2004 to 2010 and bimonthly from 2011 to 2015 with a focus on testing and purchase advice. The sold circulation fell from 203,117 copies in the fourth quarter of 2004 to 16,887 copies in the fourth quarter of 2015, a decrease of 91.7 percent.
- Chip tvtest (until 10/2012 under the name Chip HD-Welt ) has been appearing every three months since May 2013 as a 36-page supplement of Chip (2-DVD edition), in issues 3, 6, 9 and 12.
- Chip Wissen has been published every two months since June 2018 as a youth magazine with a focus on science and technology.
There are also various special editions that appear at irregular intervals and each deal with a current focus topic from the digital world.
The chip booklets were available in different versions until 6/2019:
- Chip magazine (without DVD)
- Chip with DVD
- Chip Premium (with 2 DVDs)
A chip booklet will appear from 7/2019
- CHIP Plus which combines the earlier versions.
The DVDs are now only available online with a code in the booklet (price as of 8/2019 is € 7.95). The CHIP magazine is available as a PDF download (€ 4).
Edition
Chip has lost a lot of circulation in recent years . The number of copies sold has fallen by 75 percent since 1998. It is currently 82,102 copies. This corresponds to a decrease of 245,711 units. The share of subscriptions in the circulation sold is 54.7 percent.
Development of the number of copies sold
 |
Development of the number of subscribers |
Chip Online
Chip Online is the Internet portal for the Chip brand .
On Chip Online you can find test reports on IT and telecommunications products as well as consumer advice on all aspects of these products. Another focus is the download area with a large number of editorially checked free and shareware programs for downloading. Chip Online also operates a price comparison .
Chip Online is one of the leading German media websites. The largest competitor, the Internet portal Computer Channel operated by Gruner + Jahr , was discontinued in 2002.
The site is operated by Chip Digital GmbH , which alongside Chip Online has been publishing Download.Chip.eu on the Internet since February 2007 (meanwhile at a standstill). Until the end of September 2012, the company operated as Chip Xonio Online GmbH . The mobile phone portal Xonio was integrated into chip.de in 2009. The chip Digital GmbH has approximately 200 permanent employees and is a wholly owned subsidiary of Hubert Burda Media .
Further internet offers
Independent of Chip Online , the editorial team of Chip Communications operates additional online portals, some of which have already been discontinued. Two of them, officewissen.net and pcwissen.net, were closely related to the print object Chip and had tips and instructions on the applications of the Microsoft Office package and on PC topics in general. The portals are no longer available. In addition, the more lifestyle-oriented Zehn.de offered best lists from the areas of motor, digital, lifestyle and the like. a., but the site was retired on March 1st, 2016.
Chip specials, magazines, DVDs and downloads can be purchased via the in-house online shop Chip Kiosk .
Web links
Individual evidence
- ^ Josef Reitberger new "Chip" editor-in-chief . kress.de.
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ CHIP test & purchase ivw.eu
- ↑ "Chip" integrates "TV Test" into the parent magazine . horizont.net, May 2, 2013
- ↑ Chip starts the youth magazine Chip Wissen . chip.de, June 21, 2018
- ↑ CHIP kiosk. In: www.chip-kiosk.de. Retrieved July 23, 2019 .
- ↑ according to IVW , ( details on ivw.eu )
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ CHIP kiosk. In: www.chip-kiosk.de. Retrieved August 5, 2016 .