Cinearte
| cinearte | |
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| description | Trade journal |
| Area of Expertise | Film and television production and post-production |
| language | German |
| publishing company | cinearte, Peter Hartig, Bamberg |
| First edition | 2003 |
| editor | Arnd Peter Hartig |
| Web link | www.cinearte.net |
cinearte is a specialist magazine for film and television production, which is primarily aimed at professional groups beyond the camera line.
The first issue of "cinearte - news for filmmakers" appeared in September 2003. Since September 2006 the magazine "cinearte XL" has been published by the same publisher.
Cinearte - news for filmmakers
The first issue of cinearte appeared on September 25, 2003 under the title cinearte Newsletter. The volume was seven pages, the frequency of publication up to issue 87 was weekly, always on Thursdays.
To this day, the journal appears exclusively in Portable Document Format (PDF) and is only available by subscription via download or email . According to their own presentation, the company sees itself as a pioneer of a “hybrid format” that combines the respective advantages of the Internet and print media and makes use of the simplest available means. With this in mind, almost all articles are provided with an internet address on the topic, which is linked to the respective website in the PDF .
The content included reports on filming, awards and other current developments in the industry, as well as a service section with festival dates, filming starts and brief reviews of new films.
With issue 10, the PDF magazine underwent a complete graphic revision, including the logo that is still used today, which is also the title lettering. At the same time, the word " newsletter " was deleted from the title.
With issue 87 (June 2005), the publication was changed to a bi-weekly frequency and the number of pages of each issue was doubled to make room for longer articles.
Since issue 118 (September 2006), the layout has been designed for A4 landscape format. This should make it easier to read the magazine directly on the computer - there is no need to print and scroll.
Cinearte XL
In September 2004, at the film technology fair Cinec in Munich, the first print edition, "cinearte XL", appeared. The second followed two years later on the same occasion. Since then, “cinearte XL” has been published quarterly.
Compared to the “News for Filmmakers”, “cinearte XL” emphasizes the features of the feature section with large photos, longer texts and a minimalist layout developed by the graphic designer Jana Cerno. Special emphasis is placed on design and style of language. Although the magazine appears in DIN A5 format , the closeness to magazines such as Brand eins , Mare or Jazz Thing is unmistakable.
In terms of content, each issue follows a strict structure:
- interview
- report
- Production report
- Film analysis
- portrait
- Portfolio
The introduction (here called "opening credits") is a multi-page series of pictures, each of which touches on a current topic on a double page.
The "closing credits" consist of various short columns that are entertaining, educate and support identity. There are also short reviews of books, film music and DVDs, the latter of which are all works that deal with film work, such as Veit Helmer's Behind the Couch about Casting in Hollywood or Painting with Light , an essay in which the members of the US Association of Cinematographers ASC explain their art of creating images.
The "big" sections are given an unusually large amount of space. The interview usually extends over ten to twelve pages - a length for which only the early editions of Playboy were otherwise famous. Interview partners are filmmakers from all areas. Issue 002, now out of print and containing a collection of conversations from the PDF messages, offers a cross-section from scriptwriters to mixed sound engineers.
The production report works with photo series. The text on the background of the shooting, preparation and post-production is introduced by several photos on double pages. The focus here is on European productions that offer enough starting points for images and text due to elaborate equipment or implementation. The term “European” is not used exclusively here: the films presented also included co-productions such as Der goldene Kompass and Der Mongole , issue 011 uses the US production Spirit to juxtapose film and comic as visual narratives.
The film analyzes are also based on the image. Each genre is represented by a work, which in turn is represented by production backgrounds, original quotes and several exemplary scenes. The focus is always on the image composition and the recording technology used - the author is himself a cameraman.
The category with the strongest images is the portfolio, with which a film work such as storyboard, costume design or still photography is presented. Lush picture arrangements and an original quote from the author determine the pages.
Portraits of young German filmmakers are another integral part of the magazine, as well as reports from “peripheral areas” of the film landscape such as Villa Aurora , the “Technical Oscars ” or attending a script seminar.
The strict structure is loosened up by entertaining interludes such as the gloss "On the couch", a dialogue on a cinematic theme in the style of "Statler and Waldorf" from the Muppet Show , or the series "Laws of the Series", in the film series after one fixed questionnaire are presented.
editorial staff
Most authors are freelance film journalists who also work for other specialist magazines and daily newspapers. The publisher of the magazine Peter Hartig himself is a former film critic and until 2003 was editor-in-chief of a specialist magazine for film technology.
He had described the idea on which cinearte is based in the first edition of the “Newsletter” (and largely repeated in the first edition of “cinearte XL”): “Film is teamwork - but unfortunately the team rarely mentions anyone : Instead of looking at the pictures, movie reviews are about the story, the actors and (if he's lucky) maybe the director. It's not much better in the 'Making of…' encores that became fashionable with the DVD: The main actors explain the visual concept, the subtleties of the script and the tricks of the effects specialists. Not to be misunderstood: I like actors. In fact, I'm sure that a movie would be half as enjoyable without her. But it would be that even without a script - and its author is seldom noticed. Even without the pictures, even the best script would only become a radio play. And what would Gladiator be without costumes or Blade Runner without the buildings? The aim of 'cinearte Newsletter' is to call all those by their names and to highlight their performance in the making of a film on an equal footing. "
In terms of editorial content, the magazine reflects the idea of auteur cinema . The rubrics are usually always supervised by certain authors (“My Workplace” by Karolina Wrobel, “Introduction” and “Lexicon” by Jan Fedesz). In some cases, the authors implement their own concepts with which they approached the magazine ("Filmanalyse" by Ian Umlauff, "On the Couch" by Christoph Gröner and Michael Stadler), or which they developed from the basic idea with it ("Laws of the Series" by Michael Stadler).
Journalistic environment
As a magazine "that you have missed for so long", both cinearte and "cinearte XL" were introduced to readers with the first issues. To this day, the concept for the two magazines claims uniqueness in several ways:
- As the only media in the world, they are aimed equally at all production professions and - according to the title - focus on their film skills.
- Compared to the other German-language film magazines, it is about the image and not the story, film arts are presented that otherwise would not be considered.
- The "Nachrichten für Filschaffende" (News for Filmmakers) is "probably the first pure PDF magazine in German-speaking countries" - with the widespread PDF file format from Adobe being used instead of complex e-paper files .
The magazine also prides itself on being close to the industry, exceeding 10,000 subscribers in March 2010. This makes it the leading German-language film magazine.
So-called full members of the industry portal crew-united.com regularly receive the "News for filmmakers", and the following twelve professional associations have subscribed to the PDF news for their members:
- Federal Association of Directing (BVR)
- Federal Camera Association (BVK)
- Federal Association of Film Editing Editor (BFS)
- Association of production designers, film architects and costume designers in Europe (SFK)
- Federal Association of Make-up Images (BVM)
- Federal Association of Lighting and Stage (BVB)
- Federal Production Association (BVP)
- Professional Association for Film Sound (BVFT)
- Association of German Actors (IDS)
- Federal Association of German Stunt People (BvS)
- Association of prop masters & set decorators (VdR / SD)
- Federal Association of Film and Television Actors in Germany (BFFS)
BVK, BFS, SFK, BVM and BVB also purchase the “cinearte XL” magazine.