Mare (magazine)

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mare - the magazine of the seas

description German culture and travel magazine
language German
publishing company mareverlag ( Germany ) GermanyGermany 
Headquarters Hamburg
First edition April 9, 1997
Frequency of publication bi-monthly
Sold edition 26,937 copies
( IVW II / 2016)
Range 0.379 million readers
(IVW II / 2016)
Editor-in-chief Nikolaus Gelpke
Web link
Article archive notebooks
ISSN (print)
The Sandthorquaihof, seat of the publishing house and editorial office

Mare - Die Zeitschrift der Meere (original spelling mare ; Latin / Italian ' sea ') is a culture and travel magazine published six times a year by Mareverlag ( original spelling mareverlag ) in Hamburg .

The magazine usually deals exclusively with topics from the habitat of the oceans and with the people who live and work near, by or on the sea. The founder, publisher and editor-in-chief is the Swiss marine biologist Nikolaus Gelpke . The publishing house and editorial team are based in Sandthorquaihof in Hamburg's Speicherstadt .

The TV show MareTV ( own spelling mareTV ) has existed since 2001 as a cooperation between Mareverlag and NDR television . Since 2004, Radio Bremen has broadcast the MareRadio program once a month on Bremen Zwei , which is also produced in cooperation with the publisher.


The aim of Mare is to make the public aware of the sea as a living, economic and cultural space. Mare is not a specialist journal that requires prior knowledge of marine biology , marine ecology , shipping or oceanography . Every report has a connection to the sea.

From the first issue in 1997 to issue 58 in 2006, each issue had a thematic focus. The first issue dealt with the topic of the transatlantic , others with topics such as the North and Baltic Seas , pirates and mutineers , wind and weather , or the color blue to the sea or Venice , music , war and peace , moon and tides , treasure hunt , Sex , turtles , time , children, and salt . Issue 10 in 1998 on the subject of Switzerland caused a sensation , in which the small Alpine country without access to the sea was presented as a shipping nation. The last issue with this concept was the October / November 2006 issue on Japan .

In order to be able to be more flexible in terms of content, the editorial team changed the Mare concept with issue 59 for December 2006 / January 2007. Nikolaus Gelpke wrote that it is not easy to give up things that have been loved and, above all, that which are striking. But when planning the first new issue, the editorial team discovered “completely new, wonderful opportunities” to “approach the sea”.

Right from the start, the editors have attached great importance to the high quality of their reports , photo series and layout . The reports, essays , news and book reviews on the subject of the sea are supplemented by categories such as Das Blaue Telefon , in which experts answer readers' questions, or by unusual portraits of chefs with their (fish and seafood) recipes and event information. The Pitcairn column , in which the former Mare deputy editor-in-chief Ulli Kulke wrote about events on the Pacific island of Pitcairn from the first Mare issue to issue 47, was also popular with regular readers of the magazine . The island is inhabited by descendants of the Bounty mutineers. The column was suspended after six men on the island - around half of the island's male residents - were convicted of rape, coercion or sexual harassment.


The impetus for Mare was provided by Elisabeth Mann Borgese (1918–2002), the maritime lawyer, co-founder of the Club of Rome and daughter of the Nobel Prize winner for literature Thomas Mann . She invested part of her inheritance from her father's fortune and the sale of his books in marine conservation projects. Elisabeth Mann Borgese suggested to the young marine biologist Gelpke to found a cultural journal on the topic of the sea. Whether she also financed Mare is still open today. Gelpke does not provide any information about the origin of the seed capital and in interviews only speaks of risk capital from unnamed investors. It amounted to 7 million marks in private funding.

In 1994 Gelpke tackled the project together with the Swiss architect and later deputy editor-in-chief Zora del Buono and the bookseller and former Spiegel documentary, Michael Rittendorf. Gelpke founded Dreiviertel Verlag in his home town of Kiel . Gelpke chose the name because three quarters of the earth's surface are covered by oceans and their marginal seas. In 1996 the publishing house moved to Hamburg in the Speicherstadt . After a zero issue in December 1996, the first Mare magazine appeared on April 9, 1997 .

The first Marebuch, Living with the Seas by Elisabeth Mann Borgese, was published in 1999, at that time by Kiepenheuer & Witsch . The first audio book Salzige Umarmungen was published in 1999 by "Hörbuch Hamburg". In 2001 the first MareTV program was broadcast by NDR television . It is a cooperation between Mare and the public television broadcaster for northern Germany. Mare photo calendars have been published since 2001 .

In 2002 Nikolaus Gelpke founded Marebuchverlag together with the former Rowohlt publisher Nikolaus Hansen . Hansen was the managing director of the subsidiary, which was based in the Slomanhaus near Hamburg's warehouse district. In 2003 John Griesemer's novel Rausch led the Spiegel bestseller list . In the same year 14 of the 40 Mare editions at that time were out of print; some titles, especially the early editions, are considered collectibles.

At the end of 2007 Hansen resigned as partner and managing director of Marebuch Verlag. The reason given was that he did not support a realignment of the book publisher. At the end of August 2008, the book publisher moved out of the Slomanhaus and into the building in the Speicherstadt. After Nikolaus Hansen's departure from Marebuchverlag, the book publisher and “Dreiviertel Verlag” were merged into “Mareverlag” in 2008.

Since January 2004 Bremen Zwei has been broadcasting the radio program MareRadio in cooperation with Mare . In Mare -Zeitschriftenverlag an illustrated book published annually since of 2004. Ireland made the premiere , photographed by Heike Ollertz from Berlin. In 2005 Venice appeared with photos by Thomas Ruff-Schröder and photographers from the Magnum agency . On June 8, 2005, the 50th Mare magazine on the North Sea was launched. The editors and publishers celebrated the anniversary on June 10, 2005 with 400 guests from the media industry in the Old Hamburg Yacht Club.


According to a readership survey from 2005, Mare's readers are largely middle-aged; 51.7 percent are between 35 and 49 years old. Mare has 66.7 percent male readers. 66 percent have a university degree. 24 percent have an academic title compared to the 9.1 percent national average. Another 24 percent of readers have a monthly net household income of more than 4,500 euros; almost 43 percent are available at 3,500 euros net. 86.2 percent of readers collect Mare .


According to IVW 2/2020, Mare has a sold circulation of 25,344 copies and a distribution of 25,678 copies.

Awards (selection)

The magazine, its authors and photographers have received numerous awards.

In 1997 the cover picture of issue 4, the photo of a Russian midshipman by Peter Dammann, was named the second best portrait photo of the year by the jury of the World Press Photo Award . In issue 4, the report appeared. They wanted to sail as sailors? , for which Cornelia Gerlach received the second journalism award from the women's magazine Emma . In 1997 Mare received LeadAwards from the Hamburg Academy for Visual Language in the categories Newcomer of the Year (Silver), Magazine of the Year (Bronze), Visual Lead Magazine (Bronze) and Gold for the Essay of the Year , Peter Dammann's essay The Little Elite on Russian Naval Cadets.

In 1999, Volker Handloik (text) and Russell Liebman (photos) received the Hansel Mieth Prize from the Zeitenspiegel reporting agency for their stories from the Caspian Sea in issue 7. The jury of the World Press Photo Award honored Jürgen Freund's whale shark photos from issue 14 with a third prize. For the Switzerland cover there was a bronze medal from the Art Directors Club Germany . He also honored the Mare Art director Claudia Bock for the design of the short story Three O'clock Train to Irvine in issue 8. In addition, FreeLens , the association of freelance photojournalists, honored art director Claudia Bock with the FreeLens layout prize for the layout of the report Der Bauch von Tokio (issue 11) with photos by Kai Sawabe.

The magazine was named LeadMagazine of the Year 2001 at the LeadAwards of the Academy for Visual Language. The Rügen journalist Maik Brandenburg and the photographer Francesco Zizola received the Hansel Mieth Prize in 2002 for their report on Perlenfischer . Brandenburg was also awarded the Hansel Mieth Prize in 2003, as was Volker Handloik , who posthumously received two of these awards for publications in Mare after he was shot in November 2001 while researching for Stern in Afghanistan. The Mare -Redakteurin Sandra Schulz received in 2005 in the category Portrait of walrus sights on the Axel Springer Prize for Young Journalists. In 2006, Mare editor Dimitri Ladischensky was awarded this prize . The Stock Exchange Association of the German Book Trade awarded the Mare picture book Nordmeer 2006 with photos by the Magnum photographer Gueorgui Pinkhassov the title winner of the German Photo Book Prize 2006/2007 .

In March 2015, the jury of the Wilhelm and Ingeborg Roloff Prize of the German Lung Foundation awarded Mare editor Dimitri Ladischensky 1st prize for his report Emmi and Soschka about two sisters suffering from cystic fibrosis ; the text was published in the magazine in August / September 2014 together with photos by Joanna Nottebrock.

“Mare” prices

In 1998 the publisher awarded the first Mare Prize for Marine Research . Editor-in-chief Nikolaus Gelpke, who is an autodidact journalist, has been promoting young journalists since 2004 by providing financial support for the prize awarded by the Academy for Journalism in Hamburg for the best reportage in a year's trainee courses.

The Publisher

The publishing house of the magazine, in its own spelling "marebuchverlag", received the translator's bar in 2004 from the Association of German-Language Translators of Literary and Scientific Works for special merits in translations into German. The small work of art, created every year, was presented to the publisher Nikolaus Hansen . Judith Weber took over the program management of Mare Verlag in February 2020.

Web links

Individual evidence

  1. Olaf Schlippe: Impulses from the edge. In: journalist , Deutscher Journalisten-Verband (Ed.). Rommerskirchen, Remagen-Rolandseck, ISSN 0022-556, edition 7/2007, page 60.
  2. Nikolaus Hansen resigns. In: Börsenblatt .net , November 26, 2007, accessed on May 20, 2018.
  3. The German Lung Foundation and its media award. In: German Lung Foundation , March 21, 2015.
  4. Weber takes over Mare program management , of March 21, 2020, accessed May 11, 2020