Cinzano Vermouth

Cinzano
legal form	Registered trademark
founding	1757
Seat	Milan , Italy
Branch	beverages
Website	www.cinzano.com

Cinzano Vermouth is an Italian vermouth , d. H. one with a herbal extract u. a. from wormwood herb flavored wine aperitif . The family company Cinzano from Piedmont has existed since 1757. The company has been part of Campari since 1999 .

variants

CinZano Rosso
0.7 liters, approx. 1985

Vermouth is available in five different flavors:

Bianco (white, tart-sweet, aromas of cinnamon and clove)
Rosso (ruby red, spicy, aromas of thyme and marjoram)
Extra Dry (light, extra dry)
Limetto (pale green, fruity, lime flavor)
Orancio (sun yellow, fruity, flavors of orange and vanilla)

As a drink, Cinzano Vermouth is known both as an aperitif, pure or on ice, and as a base for long drinks and cocktails , the newer versions of Orancio and Limetto are also served as mixed drinks with Prosecco. Cinzano Orancio is also known as a hot drink.

Manufacturing process

The production of Cinzano Vermouth comprises four steps:

The combination of the starting wines - mainly Piedmontese Moscato wines - to a cuvée (blend)
The flavoring of the cuvée by a herbal extract, which u. a. Contains wormwood
Fining and filtration or stabilization of the aromatized wine
The storage of the mixture until it is ready for bottling

Cinzano Vermouth has an alcohol content of 15 % vol. , Cinzano Limetto has 14.8% vol.

History of the brand and the company Cinzano

Cinzano turned 260 in 2017. In the course of its history, Cinzano Vermouth has grown from an artisanal, local specialty to one of the largest and best-known vermouth brands in the world.

The beginning: a craft business in Turin

In 1757 the brothers Giovanni Giacomo and Carlo Stefano Cinzano - qualified master distillers - opened a small shop with an adjoining laboratory in Turin. A separate production and development facility for wine and sparkling wine was later built on the royal estate in Santa Vittoria d'Alba . In the middle of the 19th century, the King of Piedmont-Sardinia commissioned the company to produce a sparkling wine that was on par with French champagne. In addition, the company expanded with an additional location in Santo Stefano Belbo and a branch in Chambéry, France .

industrial production

In 1893 the Cinzano family bought the royal property in Santa Vittoria d'Alba and began industrial production there. The enormous importance of advertising for the economic success of a product had already been recognized. In 1898, Cinzano Vermouth started one of the longest-lasting advertising campaigns in the world: In the edition of "Il Telegrafo" published in Livorno on 8/9 September. December saw the brand's first advertisement printed.

Until the First World War

Cinzano advertising poster from 1920

In the following years , Cinzano Vermouth presented himself as a style icon on posters and in advertisements: Famous artists and illustrators were won over to effective product presentations, such as Leonetto Cappiello , who created a number of remarkable works of art in the following years. In 1911, the use of an airplane that dropped thousands of Cinzano Vermouth advertising cards over Milan caused a stir. Francesco Cinzano also supplied the Viennese court as a kuk court supplier .

Interwar period

Enrico Marone Cinzano led the expanding family business during the difficult times between the end of the First and the beginning of the Second World War. The brand reached its growing audience through advertising artworks in popular magazines, with the “Golden Twenties” being a particularly productive phase. Cinzano now targeted women and was active as a sponsor in sport. In 1925 the well-known logo with the red and blue background was created.

Years of construction

In the second half of the twentieth century, Cinzano Vermouth pursued a policy of expansion: by the end of the 1950s, the company had 11 offices in Europe, Australia and South America and partnerships in 19 countries. Product placement was also used for advertising . The film "The Secret of Victory" by Stanley Kramer with Anthony Quinn , Anna Magnani and Virna Lisi in the leading roles illuminates the history of the Cinzano production facility in Santa Vittoria d'Alba during the German occupation in 1943. In the 1960s, the pop singer Rita made Pavone the toast Cin Cin… Cinzano known all over the world. A decade later, Leonard Rossiter and Joan Collins starred in a series of slapstick sketches that were ranked 11th Best TV Commercials Ever by the Sunday Times and Channel 4 in 2000.

Purchase through Campari

Cinzano Vermouth has been part of the Gruppo Campari since 1999 . In 2007, Cinzano Vermouth is the second strongest vermouth brand in the world. According to the company, sales of the Cinzano Bianco variety and the new Limetto (since 2003) and Orancio (since 1995) varieties are particularly high.

literature

Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors . Schroll, Vienna 1996, ISBN 3-85202-129-4 .

Web links

Commons : Cinzano - collection of images, videos and audio files

Individual evidence

^ Cinzano, l'ora del vermouth (since 260 anni). In: La cucina italiana. lacucinaitaliana.it, accessed February 20, 2019 (Italian).
↑ ^a ^b A piece of Italian history. In: Homepage of Cinzano. cinzano.de, accessed on February 20, 2019 .
↑ ^a ^b ^c ^d ^e ^f L'era della Pubblicità (interactive timeline). In: Italian homepage of Cinzano. cinzano.it, accessed February 20, 2019 (Italian).

[cucina-1] Cinzano, l'ora del vermouth (since 260 anni). In: La cucina italiana. lacucinaitaliana.it, accessed February 20, 2019 (Italian).

[Geschichte-2] A piece of Italian history. In: Homepage of Cinzano. cinzano.de, accessed on February 20, 2019 .

[storia-3] ↑ ^a ^b ^c ^d ^e ^f L'era della Pubblicità (interactive timeline). In: Italian homepage of Cinzano. cinzano.it, accessed February 20, 2019 (Italian).