Cross media publishing
The term cross media publishing or digital publishing or cross-media publication denotes
- in the field of media, the cross-media publication of content on the basis of media-neutral data and
- In the field of advertising and public relations, a process that uses a media-neutral database to bring a defined target group closer to the consistent appearance of a company or a company's product across all media, see Corporate Design , Integrated Communication .
Cross-media publishing
With cross media publishing, publications are created that belong to different media (print, online, mobile etc.), but are based on a uniform database ( single source publishing ).
With the introduction of Apple's iPad, the issue for mobile use also moved into focus. With digital publishing, texts are marked with XHTML and made available in an XML container. Editing systems that process both XML and allow typographical page design are an alternative to the previous DTP systems.
The content is managed and stored media-neutral. Texts, images and other graphic elements are saved unadulterated and unformatted. For photos this means that they are stored in the best available quality and only reduced to the required quality level for actual use, for example within a website . XML is mostly used for texts . Design templates are set up appropriately for the media and stored independently of the content.
distribution
Digital titles for mobile applications are obtained from newsstand applications such as the Apple iTunes Store or online kiosk pubbles .
Cross media publishing first became important in connection with the Internet, since the website, online publication and print media can be created automatically. This not only enables flexible and cost-effective production, but also maximum transparency in the organization, administration and maintenance of the data as well as the avoidance of errors and redundancies in data storage.
See also
- Multi-format publishing
- Database Publishing
- Online journalism
- Integrated communication
- Web-first principle
literature
- Gabriele Hooffacker : Online journalism. Writing and designing for the internet. A Manual for Education and Practice. 4th unchanged edition. Springer VS: Wiesbaden 2015, ISBN 978-3-430-20096-7 ( examples and current additions to the book )
- Gabriele Hooffacker / Peter Lokk : Practical press work. Journalistic Practice, Berlin 2011 ( website for the book with further information on the profession )
- Christian Jakubetz: Crossmedia. UVK, Konstanz 2nd edition 2011 ISBN 978-3-86764-044-2
- Christoph Luchs / Christian Piskulla Publishing for iPad and tablet PC , Cleverprinting , March 2011.
- Björn Müller-Kalthoff: Cross-Media Management. Successfully implement content strategies. - 2nd Edition. - Berlin: Springer, September 2007. - ISBN 3-540-43692-8 (10); ISBN 978-3540436928 (13)
- Klaus Meier (ed.): Internet journalism. 3rd revised and expanded edition. UVK, Constance 2002
- Christoph Neuberger / Christian Nuernbergk / Melanie Rischke: Weblogs and Journalism: Competition, Complement or Integration? , 2007 ( online at ARD Mediathek)
- Christiane Plank: Cross-media public relations. Using potential - a practical guide, Bremen ( Viola Falkenberg- Verlag) 2011, ISBN 978-3-937822-47-1
- Andreas Schümchen : iPad: Opportunities and Risks from New Reading Devices (PDF; 3.7 MB) , dossier from the Bonn-Rhein-Sieg University of Applied Sciences
- Beat Signer: Fundamental Concepts for Interactive Paper and Cross-Media Information Spaces , May 2008, Hardcover with colored images, 276 pages, ISBN 3837027139 (10), ISBN 978-3-8370-2713-6 (13)
Studies, training and further education
- Leipzig School of Media
- Courses at the Journalist Academy in Munich
- Cross media. International part-time study program (Department of Image Sciences Danube University; Master of Science)
- Major in "Digital Publishing" at the Stuttgart Media University
Web links
- Cross-media - how media makers see the future of journalism (Mediale-aufsehen.de, 2008 - with audio lectures; video)
- VDZ Crossmedia Cases ( Association of German Magazine Publishers - several case studies on cross-media advertising campaigns )