Cross media publishing

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The term cross media publishing or digital publishing or cross-media publication denotes

  1. in the field of media, the cross-media publication of content on the basis of media-neutral data and
  2. In the field of advertising and public relations, a process that uses a media-neutral database to bring a defined target group closer to the consistent appearance of a company or a company's product across all media, see Corporate Design , Integrated Communication .

Cross-media publishing

With cross media publishing, publications are created that belong to different media (print, online, mobile etc.), but are based on a uniform database ( single source publishing ).

With the introduction of Apple's iPad, the issue for mobile use also moved into focus. With digital publishing, texts are marked with XHTML and made available in an XML container. Editing systems that process both XML and allow typographical page design are an alternative to the previous DTP systems.

The content is managed and stored media-neutral. Texts, images and other graphic elements are saved unadulterated and unformatted. For photos this means that they are stored in the best available quality and only reduced to the required quality level for actual use, for example within a website . XML is mostly used for texts . Design templates are set up appropriately for the media and stored independently of the content.

distribution

Digital titles for mobile applications are obtained from newsstand applications such as the Apple iTunes Store or online kiosk pubbles .

Cross media publishing first became important in connection with the Internet, since the website, online publication and print media can be created automatically. This not only enables flexible and cost-effective production, but also maximum transparency in the organization, administration and maintenance of the data as well as the avoidance of errors and redundancies in data storage.

See also

literature

Studies, training and further education

Web links