Cleverprinting-Verlag
| Cleverprinting-Verlag | |
|---|---|
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| founding | 2004 |
| Seat | Hell |
| publisher | Christian Piskulla |
| Website | www.cleverprinting.de/verlag |
The Cleverprinting-Verlag is the publishing house of the training provider Cleverprinting. The publisher produces training manuals primarily for the training company; however, the publisher's products are also freely available on the market. The owner is Christian Piskulla and the publishing house is in Holle near Hildesheim . The publications are primarily aimed at professionals and specialists in the areas of media production and prepress , but titles for beginners are also offered. Specialized media particularly emphasize the user-friendly didactics and the close practical relevance of the published publications. Cleverprinting's main publication is the PDF / X and Colormanagement guide, which has been published in several editions .
history
The publisher emerged - according to the publisher's website - from requirements that arose from the training operations. Since teaching materials in the form of loose-leaf collections and created handouts have also proven to be suboptimal for the participants as much of the available on the market professional title , the connected to the training carrier publisher from 2004 published increasingly self-teaching materials, as well as trade publications to media production related issues.
Over the years, further specialist books and smaller formats were added - especially on Adobe InDesign , but also on Photoshop , typography , graphic design and cross-media publishing. The core of the publishing program is the regularly reissued title PDF / X and Colormanagement by publisher Piskulla - a specialist title that has meanwhile become the standard publication in the media production industry. The first edition appeared in 2004; the ninth edition in 2016. In addition to the publisher Christian Piskulla, other publishing experts such as Monika Gause, Christoph Luchs, Günter Schuler and others write for the publisher .
Publisher profile and importance in the media production industry
According to the publisher's website, clear didactics, understandable language and a high level of practical relevance are essential requirements for the published publications. For reasons of illustration, many of the titles are lavishly printed; used here often come special colors , multi-color systems as well as special screening processes . The publisher does not limit itself in its books to merely describing new program functions. Rather, many of the titles focus on new ways of working and workflows . In addition, the publisher and training company played a key role in promoting media-neutral color management .
Another example of the focus on contemporary working techniques was the title Next Generation Publishing , published in 2012 , which explicitly distinguished itself from older methods from the era of so-called desktop publishing . The authors justified the necessary realignment primarily with the change in software and hardware as well as the time interval that has passed since the appearance of the first DTP technologies. To distinguish it from these, the publisher also points out the fact that many of the new, presented techniques do not conform to traditional procedures. Proven techniques from desktop publishing are often described as outdated ("old school"), although they are often shown as valid in exams. Regardless of this, many of the publishing products are used in vocational schools .
In addition to the books, the publisher also publishes its own color fans , typometers and other graphic aids. The titles are marketed through the Cleverprinting Shop as well as major distributors such as Amazon . Many of the publisher's products can be downloaded for free from the publisher's website - a fact that has contributed to the awareness of the publisher and the training company. According to the publisher, individual titles bring up to 450,000 downloads .
resonance
The publisher's publications met with a consistently positive response in the specialist press. As early as 2004, in a review of the first PDF and color management manual , the specialist magazine Mac Life judged : “This is where new standard literature should have emerged.” In a review on PDF / X and color management, the user magazine Macwelt summarized some work techniques as tips for readers together. The magazine Page commented on Adobe InDesign - clever, understandable, practical , the book “introduces the reader to the program in a targeted and practical way”. The fifteen chapters of the manual were limited to what was important in order to work effectively with the program.
Print.de , the online portal of Deutsches Drucker , positively emphasized the printed illustrations in the practical examples volume EXPERIMENTE : “The 'Cleverprinting Experiments' show on 106 pages, using elaborately printed examples, what is technically necessary, feasible and useful in terms of printing. With its 16 exciting experiments, the book, which takes its subtitle 'This is how it looks when printed' literally, is above all a visual reference work for all those who are professionally involved in the creation of printed matter. ” The publisher's publications attest to their high practical value also graphic design blogs such as gutenbergblog.de or printing service providers such as Flyeralarm . On the occasion of a review of PDF / X and Colormanagement in 2009, Gutenbergblog author Tom Schoener particularly emphasized the close reference to prepress: “In a practical manner, topics are addressed that are commonplace when dealing with print-relevant data - whether color cast , differing Color values , problems with inkjet printouts or the specific requirements of the respective print shop . "
Title (selection)
- Christian Piskulla: PDF / X and Colormanagement (since 2004; updates approximately every two years; 9th edition: 2016)
- Günter Schuler : Color Worlds (2009)
- Günter Schuler, Christoph Luchs, Christian Piskulla: Next Generation Publishing (2012)
- Christian Piskulla: The Cleverprinting EXPERIMENTS (2013)
- Monika Gause: Vector graphics with InDesign (2014)
- Günter Schuler: Don't be afraid of InDesign (2015)
- Günter Schuler: Don't be afraid of Photoshop (2016)
- Günter Schuler, Christian Nuber, Uli Staiger , Gregor Fellenz, Olaf Giermann, Christian Piskulla: Next Generation Publishing Zweipunktnull (2018)
- Christian Nuber, Christian Piskulla: Creating forms and accessible PDF with Acrobat Pro DC (2020)
Individual evidence
- ↑ a b c reference books from Cleverprinting-Verlag , information on the publisher's program on the Cleverprinting website, accessed on January 19, 2017
- ↑ a b c Book recommendation: Cleverprinting - "PDF / X and Colormanagement 2016" . Flyeralarm - The Blog, June 8, 2016
- ^ Günter Schuler, Christoph Luchs, Christian Piskulla: Next Generation Publishing. Cleverprinting-Verlag, Holle 2012, introtext on page 5
- ↑ training on color management and PDF / X . Website of the Walter Gropius School Hildesheim, accessed on January 19, 2017
- ↑ Welcome to Cleverprinting! . Cleverprinting homepage, accessed on January 19, 2017
- ↑ PDF and color management for graphics and prepress . Thomas Raukamp, Mac Life, Edition 09.2004, page 88
- ^ Publishing guide . Marlene Buschbeck-Idlachemi, Macwelt, November 30, 2005
- ↑ Tools & Technology: Cleverprinting brings a training manual . Page, May 15, 2008
- ↑ Learn from the "Cleverprinting Experiments" ( memento of the original from January 19, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Michael Schüle, print.de, July 18, 2013
- ↑ Color Management and PDF - Cleverprinting Handbook 2009 ( Memento of the original from February 18, 2017 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Tom Schoener, gutenbergblog.de, April 14, 2009
