Dankwart Rost
Dankwart Rost (born May 27, 1926 in Woldisch Tychow , Pomerania ) is a German historian and advertising specialist.
Life
Rost obtained his Abitur at the Katharineum in Lübeck . After studying history, German and philosophy in Freiburg, Erlangen and Kiel, he was awarded a Dr. in philosophy at the University of Kiel.
He had been with Siemens since 1951, first in Düsseldorf, then in Munich. From 1968 to 1989 he was the fully authorized director and head of the main advertising and design department.
From 1971 to 1977 he was president of the central committee of the advertising industry , then chairman of the German advertising council , board member of the brand association, of the AUMA (exhibition and trade fair committee of the German economy) and lecturer for communication science at the University of Munich until 1986.
Publications (selection)
- British-Russian relations during the world war. Dissertation, Kiel 1951.
- This is how Siemens advertises. (Ed.), Econ Verlag Düsseldorf 1971, ISBN 3-430-17831-2 .
- Advertising manual for capital goods. (Ed. With Karl Heinz Strothmann ), Gabler Verlag , Wiesbaden 1983, ISBN 3-409-96350-2 .
- Advertising - views, prospects. Edition ZAWE, Bonn 1986, ISBN 3-923085-51-6 .
- Pavlov's dogs: the legend of the arbitrary manipulability of the person. Deutsche Verlags-Anstalt , Stuttgart 1993, ISBN 3-421-06650-7 .
- Fractions - mutations of the mind, Bayerisch Gmain, 2016, ISBN 978-3-00-052356-4
Web links
- Literature by and about Dankwart Rost in the bibliographic database WorldCat
Individual evidence
- ↑ a b Rost, Dankwart Dr. In: Inge Bresser, Otto J. Groeg (Ed.): Who's Who in Munich. Munich 1980.
- ↑ To the authors. In: Hans Wichmann (Ed.) Donation Siemens to Die Neue Sammlung. Springer Verlag, Munich 1987, p. 140.
| personal data | |
|---|---|
| SURNAME | Rust, thank you |
| BRIEF DESCRIPTION | German historian and advertising specialist |
| DATE OF BIRTH | May 27, 1926 |
| PLACE OF BIRTH | Woldisch Tychow , Pomerania |