Dental mirror
| dental: mirror
|
|
|---|---|
| Area of Expertise | Dentistry ; at times dental technology |
| language | German, Unknown language, Other |
| publishing company | f4 media GmbH & Co.KG (Germany) |
| First edition | 1981 |
| Frequency of publication | 9 times a year |
| Sold edition | 4,100 (status: IV / 2015) copies |
| ( mediadaten-online.com ( Memento from October 6, 2014 in the web archive archive.today )) | |
| Widespread edition | 34,763 (status: IV / 2015) copies |
| ( mediadaten-online.com ( Memento from October 6, 2014 in the web archive archive.today )) | |
| Editor-in-chief | Brigitte Franz |
| editor | f4 Media GmbH & Co.KG (since 2012; until then Eckhard Franz ) |
| ISSN (print) | 0723-5135 |
The Dental Spiegel (logo spelling since March 2001 dental: spiegel ) is a German dental journal for dental practices , the dental industry and trade, published and published by f4 Media GmbH & Co.KG in Munich .
development
The magazine was the first publication in 1981 by today's FranzMedien publishing group, founded at the time as Franz Werbe- und Verlagsgesellschaft mbH .
In the beginning, the magazine named after the dental mirror with an original focus on product information and company portraits appeared twice a year. Competing journals in this area limited themselves to the publication of advertisements at the time .
The dental: mirror, on the other hand, was intended to offer a forum for the exchange between dentists, customers and industry companies. The code number system used by the publisher was soon adopted as the standard, while the magazine became known throughout Germany in specialist circles, and then also on a European level. In Austria , in South Tyrol , in Alsace and in the Benelux countries the so-called and specified “Edition West” appeared and in Hungary , Czechoslovakia and Poland the “Edition East”. After the reunification of Germany , a clientele-oriented edition appeared for dentists in the so-called " new federal states ".
Clientele-specific issues for dental technicians appeared again and again . In 1992 the East and West issues were merged. In 1995, the publishing house's first training event for dentists and employees of the “Dental Spiegel Forum” series was held at the publishing house in the Isar City Palace in the Ludwigsvorstadt district . Since 1998 the magazine has concentrated on the three main areas of “ Business & Law ”, “User Reports” and “ Public Relations ”.
Range
A study by the LA-MED working group in the period from February to July 2011 revealed the following coverage of the journal based on a random sample of 532 out of a total of 54,930 resident dentists :
Web links
- www.dental:spiegel on the publisher's website
Individual evidence
- ↑ Brand name protected by the DPMA under registration number 30330547
- ↑ Copies of the dental magazine: Spiegel - reference number magazine in the catalog of the German National Library
- ^ A b FranzMedien GmbH - publishing vita . Trade newspapers, accessed on October 6, 2014.
- ↑ LA-MED , LA-MED e. V.
- ↑ LpA coverage among resident dentists (BRD overall) , LA-DENT 2011.
- ^ K1 value , Marketing Lexicon online.
- ↑ K1 coverage among resident dentists (BRD overall) , LA-DENT 2011.